D VIJAYA BASKAR
Director - Sales
Coimbatore
Summary
Proven leader in sales management, adept at driving market share growth and profitability optimization across diverse regions, including India, Bangladesh, and Sri Lanka. At Regal Rexnord, spearheaded a team of 17 to achieve a 13% CAGR by leveraging competitive analysis and team leadership skills. Excelled in fostering key client relationships and adapting strategies for sustained business success. Meticulous sales professional aiming to fulfill a Sales Director role to leverage 23 years of industry experience. Highly skilled in marketing plan creation and sales strategy development. Proven history of increasing client acquisition and annual revenue.
Overview
1825
1825
years of professional experience
Work History
Director - Sales
Regal Rexnord
02.201 - Current
- Handling business of $30M for industrial products (Couplings, Chains, Belts, Bearings, Brakes, and Clutches) across India, Bangladesh, and Sri Lanka.
- Responsible for Implementation of Strat Plan, Policy Deployment, Go-To-Market strategy.
- Coordinated cross-functional teams to address complex client challenges, ensuring seamless collaboration between departments.
- Built strong relationships with key clients for sustained business growth and customer retention.
- Managed a diverse portfolio of accounts to ensure consistent growth in market share.
- Fostered a culture of innovation within the sales department by encouraging experimentation with new tactics or approaches.
- Conducted regular reviews of market trends to inform pricing decisions that maximized profitability while remaining competitive in the industry.
- Leading a high-performing sales team ( 17 ), providing ongoing coaching, training, and performance evaluations.
- Created marketing initiatives to promote new product lines, resulting in 13% CAGR.
Regional Sales Manager
SKF India Ltd
05.2006 - 01.2016
- Responsible for Industrial OEM and Aftermarket Business of $10M for South India.
- Core industries include Power , OilG, Metals & Mining , F&B, Textiles
- Developed and maintained positive relationships with clients in assigned sales territories.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Managed team of 5 regional sales representatives and consistently achieved high sales targets.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Expanded market share within region by identifying growth opportunities and collaborating with cross-functional teams.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as cohesive unit.
Area Sales Incharge
Super Sales India Ltd ( Unit of LMW, Coimbatore )
05.2002 - 04.2006
- Responsible for Textile Project and After Market business for combined Andhra Pradesh region. Handling revenue of $50M.
- Responsible for project report preparation, monitoring project status, installation, and commissioning of projects.
- Managed successful sales team, consistently achieving and exceeding monthly sales targets.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
Education
Bachelor of Engineering - Textile Technology
Bharathidasan University
Trichy 04.2001 -
Diploma - Textile Technology
Ramakrishna Polytechnic
Coimbatore, India 04.2001 -
Skills
Start Plan , PD , Go to Market strategy
Sales Force, RBS
Sales Pipeline Management
Profitability Optimization
Competitive Analysis
Team Leadership
Adaptability and Flexibility
Goal Setting and Achievement
Market Research
Timeline
Regional Sales Manager
SKF India Ltd
05.2006 - 01.2016
Area Sales Incharge
Super Sales India Ltd ( Unit of LMW, Coimbatore )
05.2002 - 04.2006
Bachelor of Engineering - Textile Technology
Bharathidasan University
04.2001 -
Diploma - Textile Technology
Ramakrishna Polytechnic
04.2001 -
Director - Sales
Regal Rexnord
02.201 - Current
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