Eden Oates
Franklin,TN
Summary
Creative and strategy-driven communicator with expertise in branding, messaging, social media management, and marketing strategy. Skilled at aligning visuals and copy with business objectives to drive engagement and measurable results. Experience includes operating a personal brand styling business, supporting brand strategy through social media campaigns, content creation, event management, and funnel administration in GoHighLevel (Pipeline Pro). Additional background in styling and sales at Nordstrom, providing a strong foundation in visual presentation, customer experience, and persuasive communication. Recognized for combining creativity with strategy to deliver clear, engaging, and results-driven brand communication.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Owner
Exclusively Eden (Personal Brand Styling Business)
01.2021 - Current
- Founded and operate a personal brand styling business, managing all aspects of branding, marketing, client relations, and operations as a solo entrepreneur.
- Developed and executed social media strategies to increase visibility and engagement, including reels, carousel posts, and brand campaigns.
- Created persuasive copy for sales pages, email campaigns, and client communications, aligning messaging with business objectives.
- Managed client experience end-to-end, from intake and brand vision strategy to styling, photoshoot prep, and final delivery.
- Oversaw business development and growth, building systems, networking, and positioning services to attract high-level clients.
- Gained extensive hands-on experience in entrepreneurship, marketing strategy, content creation, and project management by wearing every hat in the business.
Admin Assistant / Brand Consulting
Jenni Rae Co.
01.2018 - 01.2024
- Managed social media content, creating Canva graphics, reels, and captions to support brand presence.
- Assisted with funnels and sales pages in GoHighLevel (Pipeline Pro), gaining hands-on experience with digital campaign tools.
- Supported marketing strategy discussions around product offers, messaging, and campaign ideas.
- Organized emails, scheduling, and daily operations, ensuring smooth business workflow.
- Applied strong listening and emotional intelligence to identify gaps and propose solutions that improved brand effectiveness.
Event Coordinator / Team Leader
Rise Leadership Experience
01.2023 - 01.2025
- Directed event coordination for leadership experiences, overseeing scheduling, team member assignments, and day-of operations.
- Led a team to ensure seamless execution and alignment with the event’s brand message.
- Collaborated across teams, demonstrating creativity, problem solving, and emotional intelligence to ensure seamless execution.
Event Coordinator
Pipeline Pro Annual Conference
01.2024 - 01.2024
- Assisted with planning and execution of Pipeline Pro’s annual conference (GoHighLevel white-label).
- Supported logistics, scheduling, and attendee communication to ensure smooth event flow.
- Partnered with operations teams to align event experience with brand and business objectives.
Owner
Pressure Pro Washing
01.2018 - 01.2025
- Operated and ran a pressure washing business, acquiring clientele through door knocking and direct sales.
- Managed client booking and scheduling systems to maintain consistent operations.
Stylist / Sales Associate
Nordstrom
09.2023 - 05.2024
- Styled clients for events and everyday wear, using visual presentation to enhance confidence and influence purchasing decisions.
- Advised clients on product selection, positioning items as solutions tailored to their needs to drive sales.
- Partnered with team leads to merchandise displays and campaigns, ensuring visual storytelling aligned with brand standards and seasonal promotions.
- Built strong client relationships and customer service skills through interpersonal communication and emotional intelligence, resulting in repeat business and high satisfaction.
Education
B.S. - Strategic Communication
Liberty University
Lynchburg, VA05-2027
Associates Degree - Business Management
Columbia State Community College
Franklin, TN05-2025
High School Diploma -
Independence High School
Thompson's Station, TN05.2023
Skills
- Branding & Messaging Strategy – positioning offers, aligning visuals with business goals
- Social Media Management – content planning, captions, reels, and engagement
- Copywriting & Content Creation – persuasive ad copy, campaign messaging, sales page support
- Digital Tools – Canva, GoHighLevel (Pipeline Pro), Meta Business Suite (Facebook & Instagram)
- Creativity & Problem Solving – developing innovative solutions and adapting to challenges in fast-paced environments
- Emotional Intelligence & Interpersonal Communication – strong listening, collaboration, and relationship-building across diverse teams and clients
- Networking & Relationship Building – building trust, engaging diverse audiences, and cultivating client connections
- Organization & Project Support – event coordination, scheduling, and multi-tasking across priorities
- Entrepreneurship & Business Development – strategy, client acquisition, and operations management
Certification
- Do. WIT Academy Personal Growth Program
- The Revenant Process: Leadership Program
Timeline
Event Coordinator
Pipeline Pro Annual Conference
01.2024 - 01.2024
Stylist / Sales Associate
Nordstrom
09.2023 - 05.2024
Event Coordinator / Team Leader
Rise Leadership Experience
01.2023 - 01.2025
Owner
Exclusively Eden (Personal Brand Styling Business)
01.2021 - Current
Admin Assistant / Brand Consulting
Jenni Rae Co.
01.2018 - 01.2024
Owner
Pressure Pro Washing
01.2018 - 01.2025
B.S. - Strategic Communication
Liberty University
Associates Degree - Business Management
Columbia State Community College
High School Diploma -
Independence High School
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