EINSTEIN M
Sales & Marketing Professional
Vellore
Summary
Sales & Marketing Professional with 7+ years in B2B development, key account management, and industrial sales across South India. Currently managing a ₹40 Cr portfolio at CUMI (Murugappa Group), driving growth in steel, cement, glass, and carbon black sectors. Proven record of exceeding sales targets, securing multi-crore contracts, and expanding market share through strategic, solution-focused selling and strong client partnerships.
Overview
7
7
years of professional experience
2
2
Languages
Work History
B2B Sales Lead - South India
Murugappa Group (CUMI)
06.2024 - Current
- Responsible for driving an annual revenue target of ₹40 Cr across Tamil Nadu, Karnataka, and Kerala, ensuring consistent achievement of sales goals.
- Managing end-to-end B2B sales cycle including prospecting, solution selling, negotiation, and closure for clients in steel, cement, glass, carbon black, and manufacturing sectors.
- Handling pioneer and marquee accounts in glass, cement, steel, and carbon black industries, building long-term partnerships through key account management strategies.
- Leading client acquisition initiatives to penetrate new accounts and expand market share in South India.
- Coordinating with production, supply chain, and dispatch teams to ensure timely fulfillment of customer orders and seamless project execution.
- Conducting market intelligence, competitor benchmarking, and pricing analysis to identify new business opportunities and enhance competitive positioning.
- Spearheaded creation of a structured Customer Master Sheet (CRM initiative) to improve sales tracking, pipeline visibility, and customer engagement.
- Implementing cross-selling and upselling strategies across multiple product categories to maximize revenue per client
Business Development Manager
THINK AND LEARN PVT LTD
01.2022 - 02.2024
- Developed and implemented strategies that led to a 30% rise in sales income within 2 months.
- Accounted for more than Rs. 25 lakh in sales income each month and oversaw Rs. 3 crore in revenue annually.
- Consistently surpassed quarterly and annual revenue targets by implementing strategic sales initiatives, achieving an average increase of 20% annually, and cultivating strong client relationships.
- Manage a team of 15+ sales representatives, provide support during high-level consultations, and identify opportunities to improve performance, resulting in a 40% increase in sales revenue in 2022 - 2023 and an average close rate of 35%.
- Spearheaded training for 750+ new hires about company products and services, which enhanced their product knowledge by 80%.
Business Development Associate
THINK AND LEARN PVT LTD
09.2019 - 01.2022
- Utilized various channels such as cold calling, email outreach, and social media to identify and qualify potential leads. Averaged 120-150 cold calls daily, 25+ phone calls to produce 2-6 pre-qualified appointments per week.
- Achieved and exceeded monthly sales targets by 60% within 12 weeks of employment while growing the customer base.
- Successfully converted 35 to 40% of qualified leads into paying customers, directly contributing to increase in annual revenue.
- Collaborated cross-functionally to identify and capitalize on market trends, driving a 10% expansion in market share within the targeted segment.
- Identified upsell and cross-sell opportunities, contributing to 20% increase in average revenue per client.
Customer Relation Officer
HINDUJA GLOBAL SOLUTIONS PVT LTD
04.2018 - 04.2019
- Deployed customized upselling tactics for Airtel’s international roaming clients with success, regularly attaining a 15% rise in revenue growth and providing more customer value.
- Skilled in addressing customer inquiries, resolving issues, and delivering prompt solutions to ensure a high level of customer satisfaction and retention, resulting in a 25% increase in customer loyalty.
Education
BTECH - ELECTRONICS & INSTRUMENTATION
KARUNYA UNIVERSITY
COIMBATORE05-2017
School -
INDIAN MAT HR SEC SCHOOL
Harur05-2012
Skills
Key account management
Sales closing
Customer retention
Upselling strategies
Sales planning
Sales presentations
Competitor analysis
Sales pipeline development
Strategic Planning Techniques:
Relationship building
Negotiation & Persuasion Techniques:
Team leadership
Accomplishments
- Spearheading a ₹40 Cr annual sales portfolio at CUMI, expanding presence across steel, cement, glass, and carbon black industries in South India.
- Grew regional customer base by 20% within the first 6 months at CUMI through targeted client acquisition and competitor displacement strategies.
- Successfully negotiated and closed multi-crore contracts with pioneer accounts, ensuring long-term partnerships and recurring revenue streams.
- Consistently exceeded revenue goals at BYJU’S, delivering ₹2 Cr+ Monthly revenue while leading and mentoring a 30-member sales team.
- Recognized with multiple Sales Excellence Awards for consistently surpassing quarterly sales targets by 20–25%, demonstrating sustained top-tier performance
LINKS
LinkedIn:// Einstein M
Timeline
B2B Sales Lead - South India
Murugappa Group (CUMI)
06.2024 - Current
Business Development Manager
THINK AND LEARN PVT LTD
01.2022 - 02.2024
Business Development Associate
THINK AND LEARN PVT LTD
09.2019 - 01.2022
Customer Relation Officer
HINDUJA GLOBAL SOLUTIONS PVT LTD
04.2018 - 04.2019
BTECH - ELECTRONICS & INSTRUMENTATION
KARUNYA UNIVERSITY
School -
INDIAN MAT HR SEC SCHOOL
Similar Profiles
Abhisek PattanayakAbhisek Pattanayak
Deputy IT Manager at Murugappa GroupDeputy IT Manager at Murugappa Group
Unnamalai RamanathanUnnamalai Ramanathan
Human Resources Manager at Murugappa GroupHuman Resources Manager at Murugappa Group
R. RohiniR. Rohini
Operations Intern ( CSR ) at Murugappa GroupOperations Intern ( CSR ) at Murugappa Group
ARAVIND TARAVIND T
Technical Team Member at Bluepal Solutions (Pvt) Ltd.Technical Team Member at Bluepal Solutions (Pvt) Ltd.
DEEPAK BDEEPAK B
Intern at Sri Venkatesh SweetsIntern at Sri Venkatesh Sweets