ELyes Chaouachi
Tunis
Summary
Dynamic professional with extensive experience in business development and digital marketing. Skilled in identifying potential clients and building lasting relationships. Committed to driving growth through innovative strategies and effective team collaboration.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Business Development Manager
AIVENTU (Tunis) & Andex (France) - MICROSOFT Partners
Tunis
09.2019 - Current
- Developed short-term and long-term vision and strategy to achieve targeted sales objectives
- Identified potential clients, built relationships/partnerships (Microsoft/MCS, Ingram Micro, Companial, Nigel Frank,InterEX Group, Selectech, Creatio, etc), and negotiated and closed high value contracts (+1.5 M$ deal in France, +1M$ deal in Libya, + 750k $ deal in Ivory Coast, etc).
- Trained junior staff on best practices in business development processes.
- Attended tradeshows and conferences to network with potential clients. Speaker at Salons Solutions - Paris Expo 4 years in a row
- Collaborated with marketing team members to design promotional materials and coordinate actions based on scoring : Dynamics 365 Sales + Marketing (Customer Insights now)
- Monitored industry trends and technological advancements to stay ahead of competition.
- Services : Dynamics 365 F&O, Dynamics 365 Business Central, Power Platform, M365, Dynamics 365 CRM, Web Development (.Net/Angular)
Marketing Specialist
AIVENTU
TUNIS
12.2018 - 09.2019
- Designed and implemented the company’s visual identity and brand guidelines.
- Developed tailored communication strategies—both online and offline—aligned with B2B market needs.
- Planned and managed events from A to Z (trade shows, conferences), including booth setup, supplier coordination, and liaison with organizers. E.g : HR Expo, SITIC Africa and the Digital Bootcamp: a one-to-many event organized by Aiventu and HLI Group (Inetum know) in Ivory Coast.
- Managed supplier relationships to ensure high-quality production.
- Participated in the migration of Dynamics 365 CRM on-premise to Dynamics 365 Sales - Marketing - Customer Service
Digital Marketing Lead
Collège LaSalle Tunis
Tunis
12.2017 - 11.2018
- Developed and executed digital marketing strategies for targeted audience engagement.
- Managed social media platforms, creating engaging content to drive user interaction.
- Planned, prepared, and maintained a strong online presence across all channels.
- Oversaw digital advertising campaigns, including SEA, display ads, remarketing, and Facebook/Instagram.
- Conducted ongoing search engine optimization to enhance website visibility.
- Managed website content on Sitecore to improve user experience.
- Compiled reporting metrics and monitored competitors' activities for strategic insights.
- Executed general and targeted email campaigns using Marketo for local and international outreach (Africa).
- Coordinate with Marketig Director : Media and Outdoor advertising Campains
- Managed a Print Project to renovate a 6 floor premises
Education
Master's Degree - E-Commerce and Technological Innovation
IHEC CARTHAGE
11-2017
Bachelor's Degree - IT and Business Administration
IHEC CARTHAGE
06-2015
Skills
- Team collaboration
- B2B Sales
- Saas Solutions
- Marketing expertise
- Dynamics 365 CRM (Sales, Markting, Customer Service)
- Sitecore
- Marketo
- Adobe Illustrator/ Photoshop
- Mentoring and coaching
Certification
- MB-910 : Microsoft Certified: Dynamics 365 Fundamentals (CRM)
- Microsoft Partner Sales University—Participant
- Google : AdWords Fundamentals Certification
- Google : Fundamentals of Digital Marketing
Languages
French
First Language
English
Advanced (C1)
C1
Timeline
Business Development Manager
AIVENTU (Tunis) & Andex (France) - MICROSOFT Partners
09.2019 - Current
Marketing Specialist
AIVENTU
12.2018 - 09.2019
Digital Marketing Lead
Collège LaSalle Tunis
12.2017 - 11.2018
Master's Degree - E-Commerce and Technological Innovation
IHEC CARTHAGE
Bachelor's Degree - IT and Business Administration
IHEC CARTHAGE
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