Summary
Overview
Work History
Skills
Timeline
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Emily Goughler

Chattanooga

Summary

Dynamic and competitive automotive professional with extensive experience across various sectors of the industry. Known for an imaginative and innovative approach, I have a proven track record in sales, advertising, marketing, and new business development. Expertise spans both retail and wholesale automotive environments, consistently driving profit, volume, and revenue growth.

Overview

15
15
years of professional experience

Work History

Regional Sales Manager

Cox Automotive
10.2018 - Current
  • Developed and sustained a robust pipeline for subscription software sales through collaboration with all Cox Business Units, utilizing vAuto solutions such as Profit Time, Provision, Conquest, Stockwave, and iRecon.
  • Conducted multiple training sessions across the organization and led nationwide initiatives and campaigns, significantly boosting team revenue.
  • Championed the adoption of various tools to streamline processes and overcome challenges.
  • Managed sales forecasts, conducted book of business reviews with performance managers, and created sales presentations and video content for both client and internal use.
  • Served as a presenter and trainer at automotive shows.

Sr. Dealer Success Consultant

Cox Automotive
03.2015 - 10.2018
  • Retained, advocated for, and expanded franchise and independent accounts, including Autotrader, Kelley Blue Book, and Dealer.com.
  • Maximized revenue while minimizing cancellations.
  • Conducted in-depth consultations to identify growth opportunities and stay ahead in the dynamic automotive industry.
  • Collaborated across all Cox Automotive business units.
  • Provided insights into the consumer decision journey, managed websites, and supported business development.

Master Sales Consultant

Jaguar Land Rover Porsche of Chattanooga
10.2010 - 02.2015
  • Delivered the highest level of customer service and demonstrated complete product knowledge, including Master Certification in Land Rover and Jaguar.
  • Engaged in continuing education and training to stay current.
  • Built and maintained a strong clientele, ensuring proper dealership and brand representation, even during non-working hours.
  • Closed deals and increased profit through product sales.
  • Conducted cold calling and contributed new marketing ideas for the company Facebook page.
  • Assisted the General Manager and Business Manager with administrative duties.
  • Managed merchandising, customer follow-up, and dealership event planning, including coordinating off-site events.
  • Recruited and trained new Sales Consultants.

Online Manager

Chattanooga Auto Auction/Acacia Automotive
11.2009 - 10.2010
  • Managed the Chattanooga Facilitation Location Online Vehicle Exchange, overseeing an inventory of over 40,000 units.
  • Handled all aspects of online purchases made through CAA, including customer service and hospitality.
  • Acquired and maintained new customer relationships for OVE and live auctions, and represented dealers.
  • Trained co-workers on online purchase procedures and website navigation.
  • Conducted counter sales involving large cash transactions and balancing.
  • Assisted in organizing specialty sales and recruited new employees.
  • Supported the Sales Manager in boosting team morale and performance.
  • Developed new ideas for live auction attractions and marketing strategies.
  • Created and maintained the CAA Facebook page for advertising purposes.
  • Photographed all specialty sales, company events, and lane sale events, and managed visual displays.
  • Hosted customer training classes.


Skills

    President's Club Winner

  • 2015- Autotrader
  • 2021- vAuto
  • 2022- vAuto
  • 2023- vAuto

    • Sales Person of the Year

  • 2021- vAuto
  • 2022- vAuto
  • 2023- vAuto

    • Ascend Leadership Program Graduate

  • 2023

Timeline

Regional Sales Manager

Cox Automotive
10.2018 - Current

Sr. Dealer Success Consultant

Cox Automotive
03.2015 - 10.2018

Master Sales Consultant

Jaguar Land Rover Porsche of Chattanooga
10.2010 - 02.2015

Online Manager

Chattanooga Auto Auction/Acacia Automotive
11.2009 - 10.2010

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Emily Goughler