
Strategic Personal Lines insurance professional with 6+ years of experience driving new business growth, carrier placement strategy, and retention initiatives across multi-carrier agency environments. Experienced in analyzing underwriting appetite, pricing competitiveness, loss history, and market conditions to optimize account placement and support profitable growth. Proven ability to collaborate with producers, underwriting teams, and carrier partners to place complex risks, improve retention, and identify growth opportunities across diverse Personal Lines portfolios. Skilled in relationship management, market analysis, and cross-functional communication with experience utilizing Epic, comparative rating platforms, Excel, and carrier systems to support data-informed decision making.
• Manage marketing and carrier placement strategy for approximately 40–60 Personal Lines accounts monthly across a portfolio of 15+ carrier relationships
• Analyze carrier competitiveness, underwriting appetite, pricing trends, loss history, and eligibility factors to identify optimal placement strategies and support profitable new business growth
• Partner closely with producers and carrier underwriting teams to place complex or difficult risks while maintaining strong client retention outcomes
• Review CLUE reports, MVRs, prior loss history, and underwriting documentation to evaluate risk profiles and improve carrier alignment
• Support agency growth initiatives by identifying competitive market opportunities and carrier solutions across auto, home, umbrella, recreational vehicle, and specialty Personal Lines products
• Provide guidance to producers and internal teams regarding carrier appetite, underwriting trends, and market positioning to improve placement efficiency and close ratios
• Maintain approximately 96% retention through strategic carrier placement, relationship management, and proactive account support
• Utilize Epic, comparative rating platforms, Excel, and carrier portals to manage account analysis, reporting, quoting, and marketing workflows
• Consulted with clients to assess insurance needs and recommend customized Personal Lines coverage solutions including auto, home, umbrella, motorcycle, boat, pet, life, and annuity products
• Built and maintained strong client relationships through proactive communication, policy reviews, and consultative sales strategies resulting in high retention and customer satisfaction
• Analyzed client risk profiles, underwriting eligibility, and carrier guidelines to develop competitive insurance solutions aligned with customer needs and company objectives
• Generated new business through referrals, cross-selling initiatives, relationship development, and client education on coverage options and risk management strategies
• Monitored market competitiveness, pricing trends, and coverage options to position products effectively and support sales growth objectives
• Maintained Tennessee and Georgia insurance licenses while consistently meeting performance expectations in a fast-paced sales environment
• Recognized as a Torch Award Recipient for outstanding life insurance sales performance and client service excellence
• Managed client relationships and coordinated event rental solutions for corporate, social, and hospitality accounts in a fast-paced customer service environment
• Developed and executed sales strategies to grow and retain account relationships while consistently supporting company revenue and customer satisfaction goals
• Consulted with clients to assess event needs, recommend products and services, and prepare customized proposals, quotes, and presentations
• Collaborated cross-functionally with internal teams, vendors, and clients to ensure successful event execution and operational efficiency
• Maintained strong communication throughout the sales and planning process to manage expectations, resolve issues, and deliver high-quality client experiences
• Supported business development initiatives through relationship management, repeat business cultivation, and proactive client outreach
• Balanced multiple priorities and deadlines while managing detailed logistics, scheduling, and customer requests in a deadline-driven environment
Personal Lines Market Strategy
Carrier Placement & Marketing Strategy
Underwriting & Carrier Appetite Analysis
New Business Growth Support
Cross-Functional Collaboration
Agency & Carrier Relationship Management
Risk Evaluation & Coverage Analysis
Personal Lines Product Knowledge
Competitive Market Analysis
Client Retention Strategies
Producer & Team Support
CLUE Report & MVR Review
Pricing & Coverage Comparison
Account Remarketing
Data Analysis & Reporting
Microsoft Excel
Epic Agency Management System
Comparative Rating Platforms
Carrier Portal Management
Presentation & Communication Skills
Licensed in Tennessee & Georgia
• Certified Personal Risk Manager (CPRM)
• Licensed Property & Casualty Insurance Agent – Tennessee
• Licensed Property & Casualty Insurance Agent – Georgia