Erika Easton
Nashville
Summary
Results-driven Sales and Marketing Specialist with a strong background in data analysis, digital marketing, and customer relationship management. Proven ability to develop and implement effective marketing campaigns that drive revenue growth.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Sales and Marketing Specialist
Sinclair Broadcast Group
Nashville
08.2007 - Current
- Grew digital billing 61% year over year.
- Maintain, grow, and service a $2.3 million account list (15% growth from the year prior).
- New business developement over $150,000 each year
- Analyzed customer feedback to improve product offerings and services.
- Supported sales team by preparing presentations and reports for clients.
- Maintained database of leads and customer interactions for follow-up actions.
- Monitored industry trends and benchmarking against competitors' activities.
- Prepared detailed reports on the sales performance of products.
- Analyzed customer data using advanced analytics tools to identify potential areas of improvement.
- Identified target markets and created a comprehensive plan to reach them effectively.
- Managed relationships with key accounts and developed new business opportunities.
- Conducted market research to identify potential customer segments.
- Developed and implemented sales strategies to increase revenue and market share.
- Assisted in designing effective training sessions for staff members related to sales techniques.
- Analyzed competitor activities and identified new opportunities for growth.
- Created marketing campaigns to promote company services and products through various media outlets.
- Provided leadership in developing long-term strategic objectives for sales programs and initiatives.
- Created, managed, and tracked digital marketing campaigns across multiple platforms.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Produced sales documents, finalized deals and filed records.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
Education
Bachelor of Science - Public Relations
University of Southern Indiana
Evansville, IN05-2004
Skills
- Data analysis
- Customer relationship management
- Presentation design
- Digital marketing
- Sales strategy development
- Market research
Certification
Google Ad Word Certified, 2012
Affiliations
Volunteer, Wags & Walks Nashville- July 2025
Timeline
Sales and Marketing Specialist
Sinclair Broadcast Group
08.2007 - Current
Bachelor of Science - Public Relations
University of Southern Indiana