MAXQDA
FALAK TRIVEDI
Digital Marketing Analyst
Chicago
Summary
Digital Marketing Analyst with 8+ years of integrated marketing, demand generation, and brand communications experience across B2B and B2C industries. Proven ability to design and execute data-driven, multi-channel campaigns including paid media, email automation, social media, virtual events, and partner programs that drive pipeline growth and lead acquisition. Skilled in leveraging AI-enabled tools, Google Analytics, CRM insights, and modern marketing tech stacks to optimize nurture flows and deliver measurable ROI. A cross-functional collaborator who works closely with product, sales, creative, and lifecycle teams to align marketing strategies with business objectives. Known for modernizing digital presence, crafting compelling content, understanding audience behavior through market research, and building strong relationships through clear communication and customer-centric storytelling. Designed and executed campaigns resulting in 18%+ increase in sales and stronger brand visibility across digital channels. Recognized as a Top Achiever for lead conversion and client retention. Experienced in North American and international marketing, combining data analytics and creative strategy to engage diverse audiences.
Overview
9
9
years of professional experience
6
6
Certifications
4
4
Languages
Work History
Brand Copywriter, Social Media & Digital Marketing Specialist (FULL TIME)
First Light Safety Products
03.2024 - 08.2025
- Optimized landing page performance through data-driven revisions of headlines, subheadings, and calls-to-action based on analytics insights.
- Identified gaps in competitors'' marketing strategies which inspired innovative approaches for our own campaigns.
- Used Google Analytics (GA4) to analyze user behavior and refine campaigns for higher ROI.
- Collaborated cross-functionally with sales, design, and communications teams to align messaging and performance goals.
- Boosted Mailchimp open rates by 37% and engagement by 35%.
- Created data-driven marketing content for the U.S. Publications (School Transportation News, School Bus Ride, and School Bus Fleet) increased lead generation by 55% and web traffic by 23%.
MARKETING CO-ORDINATOR (FULL TIME)
The Quark Group Head Office
04.2020 - 03.2024
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
- Designed and managed multi-channel campaigns (email, web, social, in-store), improving ROI and brand engagement.
- Led content strategy and public relations efforts for newspapers, magazine, and radio ads for six regions in western Canada covering 35,000 targeted households, boosting community involvement by 14%.
- Monitored analytics and presented insights to leadership, informing monthly marketing decisions.
SOCIAL MEDIA CO-ORDINATOR (PART TIME)
Boujee Restaurant & Bar
04.2024 - 07.2024
- Created social media content with consistent content and tone.
- Developed a strong online presence for clients through targeted social media strategies tailored to their unique needs.
- Managed influencer collaborations and promotional campaigns, growing reach by 45%, and engagement by 30%.
- Responded to social media customer inquiries, complaints, comments, and direct messages promptly.
SOCIAL MEDIA MARKETING PROFESSIONAL (INTERNSHIP)
Callia Flowers Head Office
01.2020 - 02.2020
- Performed market analysis, researched the latest trends, and prepared advertising budgets. Updated Callia’s website and performed product categorization for ten cities in Canada.
- Increased online engagement through the creation of compelling content tailored to target audiences.
- Generated high-quality leads through targeted social media advertising efforts aimed at specific buyer personas.
- Increased social following by 32% through creative campaign planning and A/B testing on paid social.
- Improved ROI by 12% via data-backed optimization and content personalization.
IN STORE MARKETING & SOCIAL MEDIA ADVISOR (PART TIME)
PGI Houseware
04.2023 - 12.2023
- Improved store traffic by 30% through merchandising strategy and in-store campaigns; grew social media reach by 200% through targeted content.
SEASONAL CUSTOMER SALES ASSOCIATE
Oak & Fort
08.2022 - 02.2023
- Processed special orders for customers, ensuring prompt delivery times met or exceeded expectations.
- Checked pricing, scanned items, applied discounts, and printed receipts to ring up customers.
- Delivered high-quality customer experience and supported sales operations during peak retail periods.
RETAIL CUSTOMER ASSOCIATE
The Shoe Company
01.2019 - 11.2020
- Managed high call volumes store effectively, addressing inquiries promptly and reducing wait times.
- Provided management with daily log report on calls, complaints, resolutions, order statuses, and escalations.
- Drove a 15% profit increase through local promotions and maintained high customer satisfaction scores.
CRM & FINANCIAL OPERATIONS ADVISOR
Motilal Oswal Securities Limited
02.2017 - 09.2018
- Actively contributed to company growth by leveraging insights from customer data within the CRM system for strategic decision making.
- Supported financial marketing initiatives and client outreach efforts; increased lead conversions and improved customer satisfaction from 76% to 94%.
- Developed customized reports for improved sales forecasting and accurate performance tracking.
Education
Masters - Marketing Analytics I GPA 4.0
Kellstadt School of Business, DePaul University
Chicago, United States01.2027
Masters - Marketing Management I GPA 3.8
University of Winnipeg, PACE
Winnipeg, Canada01.2019
Bachelor - Bachelor of Commerce I GPA 5.35
Mithibai College, Mumbai University
Mumbai, India01.2017
Skills
Social media content & copywriting
SEO, Print Ad, Newsletter, Article, Research, Brochure, Sales, CTA, Website, Headline & Press copywriting, editing and reviewing
Blogging Brand Voice
Creative storytelling
Headline writing
Customer Service
Time Management & Leadership
Creating Marketing Planner & Calendar
Problem Solving with Emotional Intelligence
MS Office, (Word, Excel, Power Point, Teams, Outlook)
Adobe Express
Email Marketing, MailChimp & A/B Testing
Google Docs, Google My Business, Google Analytics, Google Forms Tableau (Data Visualization) & creating Infographics
Qualtrics (Creating Survey)
SPSS Software- ANOVA, Factor, Multiple Discriminant, Regression & Cluster Data Analysis
Augmented AI Data Analysis, Basic Python & MAXQDA
Perceptual Mapping & Conjoint Analysis
AI Marketing
Multitasking & Creative thinking
Target Audience & Consumer Behavior Analysis
Certification
Advertising with Meta | Certificate from Meta
Software
SPSS
TABLEAU
ADOBE EXPRESS
CANVAS
MS Office
COMMUNITY WORK AND VOLUNTEERING
- Winnipeg, Canada, 2019, 2022, Volunteered for dance performance at Folklorama Multicultural Festival, Asia Global Canada, Diwali Mela, and Bulla Arts International.
- Niverville, Canada, 2023, Volunteered for dance performance at Heritage Life Personal Care home.
- Chicago, United States 2025, Volunteered for dance performance at United Airlines' Diwali celebration.
Timeline
SOCIAL MEDIA CO-ORDINATOR (PART TIME)
Boujee Restaurant & Bar
04.2024 - 07.2024
Brand Copywriter, Social Media & Digital Marketing Specialist (FULL TIME)
First Light Safety Products
03.2024 - 08.2025
Advertising with Meta | Certificate from Meta
01-2024
Fundamentals of Social Media Advertising | Certificate from Meta
01-2024
Social Media Management | Certificate from Meta
01-2024
Introduction to Social Media Marketing | Certificate from Meta
01-2024
IN STORE MARKETING & SOCIAL MEDIA ADVISOR (PART TIME)
PGI Houseware
04.2023 - 12.2023
SEASONAL CUSTOMER SALES ASSOCIATE
Oak & Fort
08.2022 - 02.2023
MARKETING CO-ORDINATOR (FULL TIME)
The Quark Group Head Office
04.2020 - 03.2024
Google Analytics | Google Academy
01-2020
SOCIAL MEDIA MARKETING PROFESSIONAL (INTERNSHIP)
Callia Flowers Head Office
01.2020 - 02.2020
RETAIL CUSTOMER ASSOCIATE
The Shoe Company
01.2019 - 11.2020
CRM & FINANCIAL OPERATIONS ADVISOR
Motilal Oswal Securities Limited
02.2017 - 09.2018
Securities Exchange Board of India | Certified in Advisory, Marketing, Risk & Operations
01-2017
Masters - Marketing Analytics I GPA 4.0
Kellstadt School of Business, DePaul University
Masters - Marketing Management I GPA 3.8
University of Winnipeg, PACE
Bachelor - Bachelor of Commerce I GPA 5.35
Mithibai College, Mumbai University