Falon R. Ecker
Nashville
Summary
Seasoned Marketing Manager adept at leading diverse, multi-million dollar projects. Proven success in delivering product launches & high-impact events for industry giants. Masterful collaborator, budgeter, and on-time executor. Extensive digital and event marketing experience driving brand awareness, engagement and revenue. Focused project manager bringing several years of developing continuous improvements throughout planning and implementation phases of projects. Demonstrated history of establishing and enforcing adherence to standards of excellence. Well-versed in mentoring and guiding associates to exceed client and stakeholder expectations. Accustomed to cultivating innovative ideas and encouraging new ideas that drive company growth.
Overview
10
10
years of professional experience
2
2
Certifications
Work History
Talent Buyer & Event Coordinator
OUTBACK PRESENTS & ZANIES COMEDY CLUB
Nashville
06.2024 - 11.2025
- Curated diverse talent lineups for events at comedy clubs and live venues.
- Negotiated contracts with artists and agents to secure bookings.
- Collaborated with marketing teams to promote upcoming performances effectively.
- Managed artist schedules and travel arrangements for seamless event execution.
- Researched emerging talent trends to enhance programming offerings.
- Developed strong relationships with performers, agents, and industry professionals.
- Coordinated with production teams to ensure seamless execution of shows and events.
- Coordinated logistics for private events, ensuring seamless execution and guest satisfaction.
- Created detailed budgets for events while maintaining financial oversight.
Global Ads Operations Manager
UBER TECHNOLOGIES, INC.
03.2021 - 05.2022
- Evaluate the effectiveness of advertising campaigns for high-value clients and recommend improvements to optimize campaign performance and drive revenue growth.
- Identify the opportunity and risk of the Postmates migration and develop a gap analysis and cutover strategy to maximize conversion and marketing revenue.
- Identify and implement automation solutions to streamline the global ads operations process and improve efficiency and reduce man-hours by 90%.
- Develop and implement global advertising operations strategies to maximize revenue and optimize performance across multiple platforms and channels.
Merchant Marketing Operations Manager
POSTMATES, INC.
Nashville
03.2018 - 03.2021
- Coordinate the launch of our proprietary marketing software and developed a pricing and offer strategy to successfully generate >$19M yearly in merchant subsidized crediting.
- Strategize and execute bespoke promotions for paid partners like Marvel and Unilever, generating >$10M yearly in advertising revenue.
- Identify trends and market opportunities, and develop strategies to capitalize on them to increase merchant participation and revenue by >60% YOY.
- Develop on-site operational processes and successfully deploy activations at high-profile events such as CES, Coachella, and MLB games to launch the Postmates Live program.
- Manage the integration of new marketing technology platforms and tools to optimize campaign performance and maximize ROI.
- Analyze data to identify software defects and coordinate with engineering to determine the root causes.
- Develop and execute data-driven marketing campaigns to drive customer acquisition and retention, leveraging customer segmentation and targeting strategies.
- Collaborate with the Product team to identify and prioritize key product enhancements to improve the effectiveness of the merchant marketing program.
- Provide strategic guidance and recommendations to senior leadership on improving merchant marketing operations efficiency and profitability.
- Develop and implement a comprehensive training program for all Marketing managers and associates to ensure consistent understanding and application of best practices and SOPs.
- Analyze competitor marketing strategies and identify opportunities for improvement in order to stay ahead in the market and increase market share.
Onboarding Operations & Distribution Specialist
POSTMATES, INC.
Nashville
10.2017 - 04.2018
- Develop and implement a comprehensive onboarding program for new hires, including training materials, and resources to ensure a smooth and successful transition into their roles.
- Design and manage a system for tracking the distribution of hardware and onboarding materials, ensuring accurate and timely delivery to new customers.
Project Manager
SHOALS TECHNOLOGIES GROUP, INC.
Portland
10.2015 - 09.2017
- Manage 4+ GW of Electrical Balance of Systems projects worldwide.
- Collaborate with UL certification specialists and engineers to manage the product launch for several groundbreaking product offerings for companies including First Solar, Inc. and Tesla, Inc.
- Own the RFP process for all new and existing accounts.
- Generate estimates and quotes for new and existing customers and addressed warranty claims.
- Coordinate the production, logistics and marketing for product exhibits at 15+ trade shows worldwide.
Education
Bachelor of Science (B.S.) - Engineering Management
VANDERBILT UNIVERSITY
Nashville, TN01.2015
Skills
- Microsoft Office
- Jira
- Braze
- ZenDesk
- Salesforce
- SQL
- ChatGPT
- GPT-4
- Project Management
Certification
Certified Associate Project & Program Manager
Timeline
Talent Buyer & Event Coordinator
OUTBACK PRESENTS & ZANIES COMEDY CLUB
06.2024 - 11.2025
Global Ads Operations Manager
UBER TECHNOLOGIES, INC.
03.2021 - 05.2022
Merchant Marketing Operations Manager
POSTMATES, INC.
03.2018 - 03.2021
Onboarding Operations & Distribution Specialist
POSTMATES, INC.
10.2017 - 04.2018
Project Manager
SHOALS TECHNOLOGIES GROUP, INC.
10.2015 - 09.2017
Bachelor of Science (B.S.) - Engineering Management
VANDERBILT UNIVERSITY