Summary
Overview
Work History
Education
Skills
Certification
Software
Timeline
Generic

Farzana irfan

Ecommerce Manager
TIRUVALLUR

Summary

Dynamic E-Commerce Manager with a proven track record in overseeing online retail operations and driving significant sales growth. Expertise in leading cross-functional teams to enhance digital marketing strategies and elevate customer experiences, resulting in increased engagement and loyalty. Proficient in leveraging data analytics to optimize revenue streams and streamline operational processes for maximum efficiency. Recognized for strategic thinking, adaptability, and a collaborative approach that consistently achieves measurable results.

Overview

10
10
years of professional experience
8
8
Certifications
1
1
Language

Work History

Ecommerce Manager

SellerFlyBusinessSolutions
12.2024 - Current
  • Act as the primary point of contact for new clients during the onboarding phase.
  • Conduct onboarding kickoff meetings to understand client goals, brand guidelines, and product portfolios.
  • Gather all necessary assets from clients (logos, images, videos, brand documents, GST details).
  • Set clear expectations and timelines for the onboarding and listing process.
  • Educate clients on marketplace policies, best practices, and the importance of content quality.
  • Develop and maintain a master product catalog with complete data (Titles, Descriptions, Specifications, Keywords, etc.).
  • Create, upload, and manage product listings on all designated e-commerce portals (Amazon, Flipkart, Meesho, Myntra, etc.).
  • Ensure all listings are 100% accurate and comply with each platform's unique style guides.
  • Strategize, create, and secure approval for enhanced marketing content (A+ Content on Amazon, Brand Pages on Flipkart).
  • Design, build, and launch compelling brand stores on platforms.
  • Ensure all content is SEO-optimized with relevant keywords.
  • Perform rigorous quality control (QC) checks on every listing before and after going live.
  • QC the setup of initial launch campaigns (e.g., Amazon PPC) to ensure correct structure and budgets.
  • Validate pricing, inventory levels, and shipping settings to prevent errors.
  • Leverage Meesho's platform specifics to optimize for growth.
  • Utilize Flipkart's programs and advertising tools to maximize visibility and sales.
  • Analyze initial performance data to provide insights and recommendations for growth.
  • Coordinate with internal teams (graphic design, account management) for timely asset delivery.
  • Develop and maintain detailed Standard Operating Procedures (SOPs) for each portal.
  • Keep meticulous records of client assets and progress using project management tools.
  • Monitor the initial performance of new listings and campaigns for the first few weeks.
  • Prepare a performance summary report for the client and internal team.
  • Conduct a formal handover meeting with the Account Manager.
  • Key Performance Indicators (KPIs) include Onboarding Time, Listing Accuracy, Client Satisfaction, Project Completion Rate, and Initial Sales Uptake.

Team manager and Technical Support

Aiera Overseas Studies
02.2022 - 10.2024
  • Administer Lead Squared CRM, configuring, customizing, and maintaining the system to optimize business processes and productivity.
  • Provide comprehensive user training and support for Lead Squared CRM, ensuring efficient utilization by counseling team members.
  • Offer technical assistance for Aisensy, Mcube, and Gupshup platforms, resolving issues promptly and optimizing tool performance.
  • Collaborate with vendors to resolve technical issues and explore integration opportunities for Lead Squared CRM with other business systems.
  • Utilize CRM data and analytics to identify trends, track performance, and inform strategic decision-making for sales and marketing efforts.
  • Implement automation workflows and processes to reduce manual effort, optimize resource utilization, and streamline operations.
  • Develop training materials, conduct sessions, and maintain documentation to support ongoing education and skill development for team members.
  • Maintain positive client relationships, address concerns promptly, analyze customer data for retention campaigns, and oversee task allocation for optimal customer service.
  • Achievements/Tasks

E.COM EXECUTIVE

Revco Enterprise Pvt. Ltd.
06.2021 - 02.2022
  • Proficient in managing various e-commerce platforms like Amazon Marketplace and Shopify, optimizing product listings, handling inventory, and updating product information to enhance sales performance.
  • Utilizes SEO best practices to improve product visibility and rankings on search engines, maximizing traffic and sales potential.
  • Implements digital marketing strategies including email, social media, PPC advertising, and content marketing to drive customer engagement and boost sales.
  • Managed product listings on Amazon and Shopify: created titles, descriptions, images, and backend keywords.
  • Performed bulk uploads and updates using CSV files to add and edit large groups of SKUs.
  • Monitored inventory and coordinated with suppliers to avoid stockouts and maintain healthy stock levels.
  • Set up and optimized product pages with A+ content / enhanced images to improve conversion.
  • Ran paid campaigns (Amazon Sponsored Products and basic Facebook/Instagram ads) and tracked performance.
  • Used Google Analytics and marketplace reports to track traffic, sales, and key metrics.
  • Handled customer queries, returns, and refunds through the CRM to keep high customer satisfaction.
  • Wrote and followed SOPs for listing creation, product registration, and suppression recovery.

Senior technical recruiter (HR)

Accord Techno Care Pvt. Ltd.
12.2018 - 03.2021
  • Develop and execute recruitment strategies to attract top talent, utilizing diverse channels like job boards and social media, ensuring alignment with organizational goals and industry demands.
  • Conduct comprehensive candidate evaluations, including interviews and assessments, gauging technical proficiency and problem-solving abilities to ascertain suitability for roles.
  • Collaborate closely with hiring managers to assess staffing needs, negotiate job offers, and oversee seamless onboarding processes, fostering strong candidate relationships and retention.
  • Utilize analytical prowess to track recruitment metrics, identify trends, and employ data-driven insights to optimize processes and adapt strategies in response to market dynamics.
  • Stay abreast of industry trends and emerging technologies, conducting reference checks to validate candidate information and make informed decisions on hiring based on qualifications and organizational fit.
  • Achievements/Tasks

Technical recruiter

Vanna spire Pvt. Ltd.
08.2015 - 09.2017
  • Recruited technical talent for leading MNCs, managed end-to-end hiring process including initial screening, assessments, and HR discussions.
  • Coordinated recruitment operations, organized job fairs, and conducted telephonic drives, ensuring quality and timely hiring.
  • Managed vendor relationships, optimizing performance, retention, and brand representation.
  • Orchestrated consultancies drives, calculated pay, negotiated offers, and facilitated seamless onboarding processes.
  • Achievements/Tasks

Education

M.E - CSE

Velammal Engineering College
01.2015

B.E - CSE

Aalim Muhammed Salegh College of Engineering
01.2013

Higher Secondary - undefined

I.C.F Silver Jubilee Matriculation HSS
01.2009

Skills

  • Leadership
  • Business Development
  • E-commerce Management
  • Technical Recruitment
  • CRM Management (LeadSquared, Salesforce TeleCrm)
  • Technical Support
  • Project Management
  • Data Analytics
  • Process Optimization
  • Digital Marketing
  • E-commerce platforms
  • Website optimization
  • Product management
  • Competitor analysis
  • Inventory tracking
  • Pricing strategy
  • Order fulfillment
  • Sales strategy development
  • Action planning
  • Advertising campaigns
  • Problem-solving abilities
  • Account management
  • Analytical thinking
  • Inventory management

Certification

Digital marketing -email marketing, google ads, page optimization, creating the blog, word press

Software

Farzana irfan

Timeline

Ecommerce Manager

SellerFlyBusinessSolutions
12.2024 - Current

Team manager and Technical Support

Aiera Overseas Studies
02.2022 - 10.2024

E.COM EXECUTIVE

Revco Enterprise Pvt. Ltd.
06.2021 - 02.2022

Senior technical recruiter (HR)

Accord Techno Care Pvt. Ltd.
12.2018 - 03.2021

Technical recruiter

Vanna spire Pvt. Ltd.
08.2015 - 09.2017

B.E - CSE

Aalim Muhammed Salegh College of Engineering

Higher Secondary - undefined

I.C.F Silver Jubilee Matriculation HSS

M.E - CSE

Velammal Engineering College

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Farzana irfanEcommerce Manager