Fouad BALY
International Sales Manager
TUNIS
Summary
With over 25 years of experience in the consumer goods market, rigorous manager and expert in consumer goods and pharmaceutical OTC markets. Demonstrating remarkable success with international brands, I showcase complete mastery of business processes. Expertise extends to marketing and multi-channel communication strategies, specifically within the African and Middle East markets. Renowned for exceptional leadership skills, excels at creating team synergy and motivating highly qualified and dynamic professionals. Performance-oriented Sales Leader offering an exceptional record of achievement in 20 years of career. Tenacious manager with a strategic and analytical approach to solving problems, bringing in customers, and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
24
24
years of professional experience
5
5
years of post-secondary education
Work History
Export Sales Manager
Nutrencia
1 2020 - Current
- Oversight of international sales development in Africa and the Middle East.
- Dynamic local and international sales management.
- Rigorously coordinate shipping and regulatory compliance processes.
- Develop and deploy innovative marketing strategies internationally.
- Expanded market share by identifying new business opportunities in untapped regions.
- Established long-term relationships with international clients through effective communication and negotiation tactics.
- Collaborated with cross-functional teams to develop strategies that maximized profitability and growth potential for the company''s exports division.
- Developed marketing materials tailored to specific target audiences, leading to higher brand visibility in key markets.
- Increased sales revenue by developing and implementing strategic export plans for key markets.
Ceo
Nesspharma
01.2010 - 12.2020
- Strategic management of daily operations.
- Represent worldwide supplements food leader, VITABIOTICS UK.
- Represent AlphaScience France cosmetic brand.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Drove profitability with thorough financial analysis and strategic decisionmaking.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Directed launch of innovative products, capturing new market segments and driving revenue growth.
- Business plan development and implementation.
- Optimizing the business process.
- Market and competition analysis.
- Developing growth strategies.
- Market development in Africa and the Middle East.
- Identify new business opportunities in new countries, establish new relationships, and develop new strategic plans.
- International market management, analyzing the business model, deploying mix products, conducting marketing actions.
General Manager
Santea
01.2001 - 12.2009
- Improving organizational efficiency.
- Representing and distributing worldwide leader, AVENT.
- Representing and distributing OMEGA PHARMA cosmetic brands.
- Supervise employees, establishing a highly motivated work environment and innovative approaches.
- Manage daily affairs, secure, and achieve your own goals.
- Recruit and train high-performing employees to meet sales profitability, market share, and business plan objectives.
- Develop, implement, and maintain budget allocation plans.
- Assess performance and productivity.
- Work closely together and collaborate across marketing, sales operations, and customers to share best practices.
- Negotiate new agreements with multinationals for distribution in the MENA area.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
Education
Master of Science - Marketing And International Trade
ESG
PARIS 05.1989 - 05.1994
Skills
Sales strategy development
Languages
Arabic
Proficient
C2
English
Advanced
C1
French
Proficient
C2
Timeline
Ceo
Nesspharma
01.2010 - 12.2020
General Manager
Santea
01.2001 - 12.2009
Master of Science - Marketing And International Trade
ESG
05.1989 - 05.1994
Export Sales Manager
Nutrencia
1 2020 - Current
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