Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
Generic

Gabriella Starace

Clinton

Summary

Account Executive with extensive experience in radio and television advertising. Proven ability to build strong relationships and implement effective marketing strategies. Expertise in analyzing campaign performance to drive customer acquisition and deliver measurable results. Committed to enhancing client satisfaction through exceptional communication skills.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Owner

Grannys Place
Knoxville
01.2021 - 08.2022
  • Managed multiple tasks simultaneously while providing quality care for each patient.
  • Assisted patients with daily living activities, such as bathing, grooming and dressing.
  • Collaborated with healthcare professionals to ensure proper care for each individual patient.
  • Ensured that all medical supplies were stocked appropriately at all times.
  • Changed wound dressings as directed by doctors, nurses, caregivers.
  • Educated family members about how to provide appropriate care for their loved one.
  • Provided companionship by engaging in conversation or playing games with the patient.
  • Responded promptly to all requests from physicians, nurses and other staff members.
  • Identified potential safety risks within the home environment for elderly individuals.
  • Encouraged patients to participate in therapeutic activities, such as exercise programs or leisure activities.
  • Provided emotional support to patients and their families during difficult times.
  • Observed changes in patient behavior or physical condition and reported any issues immediately.
  • Assisted with mobility issues including transferring patients from bed to wheelchair.
  • Maintained a clean, safe environment in the patient's room or area of residence.
  • Responded to bell or light signal calls to assist patients with needs.
  • Partnered with registered nurses and physiotherapists to provide care to patients.

Call Center Specialist

Unum
Chattanooga
12.2019 - 01.2021
  • Maintained high levels of professionalism while interacting with customers via phone or email.
  • Resolved customer complaints in a timely manner to ensure customer satisfaction.
  • Participated in daily huddles with team members in order to discuss common goals and objectives.
  • Utilized knowledge base to answer inquiries from customers quickly and effectively.
  • Monitored call queues in order to prioritize incoming calls by urgency or importance level.
  • Developed effective working relationships with team members across multiple departments.
  • Resolved customer complaints related to insurance claim processing.
  • Calculated benefit payments based on policy terms, coverage limits, and applicable regulations.
  • Processed requests for additional documentation from customers in a timely manner.

Account Executive

Raycom Media
Knoxville
06.2017 - 01.2018
  • Monitored campaign performance and analyzed data to make strategic recommendations.
  • Provided input on branding, messaging, positioning, and other aspects of ad campaigns.
  • Collaborated with creative teams on the development of advertising materials.
  • Identified new opportunities for growth in existing markets through competitive analysis.
  • Created media plans, negotiated rates and purchased media space.
  • Prepared presentations for client meetings detailing campaign objectives and results.
  • Responded promptly to client inquiries regarding progress or changes in campaigns.
  • Managed accounts payable and receivable related to billing clients for services rendered.
  • Developed budgets for each account based on scope of work provided by clients.
  • Applied lead generating methods in high number of cold calls per day.
  • Organized and managed multiple projects simultaneously while meeting deadlines.
  • Explained to clients how specific types of advertising helped promote customer products or services.
  • Presented engaging media packages and advertising options to prospects.

Account Executive

Midwest Communications
Knoxville
08.2015 - 06.2017
  • Maintained up-to-date knowledge of industry trends and developments.
  • Created display ads using HTML5 animation software like Adobe Edge Animate or Adobe Flash Professional.
  • Launched email marketing campaigns utilizing automated workflow processes within MailChimp or Constant Contact.
  • Developed and implemented advertising campaigns for clients across multiple platforms.
  • Coordinated with copywriters to develop creative concepts that resonated with target audiences.
  • Researched target markets to identify potential customers and determine the most effective marketing strategies.
  • Designed banner ads and landing pages according to best practices guidelines from Google Adwords or Bing Ads platform.
  • Planned budgets for advertising projects, tracked spending, and reported results to senior management team.
  • Coordinated with internal departments such as sales, product development, and market research teams to develop integrated marketing plans.
  • Created and maintained relationships with key stakeholders, including media outlets and vendors.
  • Prepared presentations that outlined the scope of each project, proposed budget allocations, estimated timelines.
  • Used strong negotiation and persuasion skills to sell advertising products and services.
  • Scheduled and attended weekly appointments with clients.
  • Took daily inbound calls and key-entered orders, faxes, backorders and credit memos for assigned accounts and clients.
  • Identified new customer opportunities through careful study of advertising markets.
  • Responded quickly to customer questions and resolved issues to restore satisfaction.

Education

Communications

University of Tennessee
Knoxville, TN
05-2015

Skills

  • Team collaboration
  • Time management
  • Effective communication
  • Problem solving
  • Relationship building
  • Consulting
  • Marketing tactics
  • Advertising strategies
  • Market research
  • Networking skills
  • Goals and performance
  • Cold calling
  • New customer acquisition
  • Client relations
  • Excellent communication skills
  • Account development

Affiliations

  • Physical fitness is a passion of mine! I have personal trained several friends as well as adults who have come to join the gym I am a member of.
  • I enjoy playing pickle ball competitively when the opportunity arises.

Certification

  • I currently hold a real estate license for the state of Tennessee.

Timeline

Owner

Grannys Place
01.2021 - 08.2022

Call Center Specialist

Unum
12.2019 - 01.2021

Account Executive

Raycom Media
06.2017 - 01.2018

Account Executive

Midwest Communications
08.2015 - 06.2017

Communications

University of Tennessee

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Gabriella Starace