Summary
Overview
Work History
Education
Skills
Timeline
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Gabrielle DePietro

Franklin,TN

Summary

Experienced social media professional with a proven track record of audience building and management across TikTok, Instagram, and YouTube. Successfully grew a personal brand to over 3.5M followers and spearheaded lucrative brand partnerships. Proficient in content strategy, video production, and data-driven campaign execution. Dedicated to facilitating brand connections through innovative and engaging content.

Overview

5
5
years of professional experience

Work History

Social Media Specialist

Self-Employed
05.2020 - Current
  • Built a following of 3.5M + on TikTok and 135K on Instagram through strategic content planning, audience engagement, and trend-driven campaigns.
  • Manage and maintain all social media platforms, ensuring consistent brand voice, visual identity, and posting schedules.
  • Collaborated with Runna to launch a high-performing campaign, driving over 1,500 link clicks and generating 800+ sign-ups through TikTok content and strategic call-to-actions.
  • Create, edit, and publish high-performing short-form and long-form content optimized for platform algorithms.
  • Analyze engagement metrics and performance data to refine content strategy and improve reach, retention, and conversion

Social Media Manager

Big Machine Distillery
07.2022 - 11.2022
  • Managed and created content for five distinct brand social media accounts, aligning with each brand's voice and target audience.
  • Increased Instagram following by 2,000+ in just 6 weeks through strategic content planning.
  • Developed and executed paid advertising campaigns on Facebook and Instagram, optimizing for reach, engagement, and conversions
  • Planned, coordinated, and directed photo and video shoots for seasonal campaigns, product launches, and lifestyle content.
  • Conducted Influencer outreach and managed partnerships to expand brand reach and drive engagement.

Merchandising Assistant

Jewelry Television - JTV
05.2021 - 08.2021
  • Entered and maintained accurate SKU data to support merchandising operations and ensure timely product availability.
  • Assisted the production team with preparing product samples, organizing shoot schedules, and supporting live TV segments.
  • Conducted competitor analysis to identify pricing trends, product positioning strategies, and market opportunities.
  • Collaborated with cross-functional teams including buying, planning, and creative to support product launches and promotional campaigns.

Education

Bachelor’s Degree - Retail And Consumer Science, Business Administration

The University of Tennessee, Knoxville
Knoxville, TN
05.2022

Skills

  • Social media strategy development
  • Video editing proficiency
  • Influencer collaboration strategy
  • Copywriting expertise
  • Data analysis and performance evaluation
  • Effective communication and teamwork
  • Skilled in Microsoft Office applications
  • Creative Direction & Visual Storytelling
  • Experienced in managing Meta advertising campaigns
  • Canva / Capcut / Final Cut Pro
  • Online retail strategy
  • Project Management & Organizational Skills

Timeline

Social Media Manager

Big Machine Distillery
07.2022 - 11.2022

Merchandising Assistant

Jewelry Television - JTV
05.2021 - 08.2021

Social Media Specialist

Self-Employed
05.2020 - Current

Bachelor’s Degree - Retail And Consumer Science, Business Administration

The University of Tennessee, Knoxville

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Gabrielle DePietro