Hubspot
Ganesh S
Digital Marketing Manager - Email Marketing
Ranipet
Summary
Accomplished Email Marketing Manager with a proven track record at Genxlead Software Solutions, enhancing click-through rates and subscriber growth through innovative email strategies and effective audience segmentation. Expert in A/B testing, CRM integration, and fostering teamwork. Demonstrated success in leveraging data analysis and SEO optimization to significantly boost marketing ROI.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Senior Email Marketing Manager
Genxlead Software Solutions
05.2022 - Current
- Maximized customer retention, implementing comprehensive re-engagement strategy for inactive subscribers.
- Facilitated collaboration between departments to ensure consistent messaging across all marketing channels.
- Increased email open rates by designing attention-grabbing subject lines and personalized content.
- Implemented advanced audience segmentation strategies, leading to 15% increase in engagement and 20% increase in conversions.
- Managed email lists of over 100,000 subscribers.
- Provided ongoing training and support to junior team members to foster growth within organization while maintaining high-quality work standards.
Email Marketing Specialist
Genxlead Software Solutions
05.2019 - 04.2022
- Boosted click-through rates, developing engaging calls-to-action and visually appealing templates.
- Utilized advanced segmentation and personalization techniques, resulting in 25% increase in email engagement and 15% lift in conversion rates.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Streamlined email marketing operations by implementing advanced automation tools(Hubspot,Mailchimp,MailGun etc..) for campaign management.
Education
B.Tech - B.Tech Information Technology
Sri Balaji Chockalingam Engineering Collage Arni
Arani, India 06.2015 - 04.2019
Skills
- Team Management
- Decision Making
- List Building and Audience Segmentation
- Lead nurturing
- CRM Integration
- Campaign Management
- Copywriting - Design and HTML/CSS
- A/B Testing and Optimization
- Behavioral targeting
- Conversion Rate Optimization
- Social Media Marketing
- Data Analysis
- SEO Optimization
Accomplishments
Achieved Honour Awards
Commitomanic - Dedicated employee of the year (2021)
Genxlead Software Solutions
Certification
Hubspot Marketing - Email Marketing
Software
Mailchimp
Sedngrid
AWS
Timeline
Think Outside the Inbox: Email Marketing from Google Coursera
06-2024
Hubspot Marketing - Email Marketing
05-2024
Senior Email Marketing Manager
Genxlead Software Solutions
05.2022 - Current
Email Marketing Specialist
Genxlead Software Solutions
05.2019 - 04.2022
B.Tech - B.Tech Information Technology
Sri Balaji Chockalingam Engineering Collage Arni
06.2015 - 04.2019
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