Garima Awasthi
Product Manager and Business Developer
Chennai,TN
Summary
Knowledgeable Product Development Manager adept at collaborating with team members, other departments and customers to produce relevant, high-quality products that drive company growth. Well-organized and proactive with excellent communication and planning abilities. Ready to offer 13+ years of progressive experience.
Department manager well-versed in product research, design & development & Business development. Hardworking and focused professional with in-depth understanding of market, customer and business needs.
Overview
14
14
years of professional experience
2
2
years of post-secondary education
Work History
Product Development Manager & Business Developer
A.V. Thomas Leather and Allied Products
05.2012 - Current
- Heading product development department of Belts and oversaw other product catagories like Bags, Shoes, Small Accessories.
- Spearheaded development of new product line, leading to significant expansion of market footprint. Oversaw development of more than 200+ new products each year across different customers.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Executed in-season pricing strategies and markdowns to reach financial targets.
- Serviced accounts using prospecting, product marketing and merchandising techniques to enhance product awareness.
- Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
- Traveled to market, visited vendors and assisted buyers with merchandise selection. Reached out to potential customers via telephone, email, and in-person inquiries.
- Represented company and promoted products at conferences and industry events & Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
- Strengthened client relationships, conducting regular follow-up meetings to ensure satisfaction and uncover additional needs.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Managed a diverse portfolio of accounts from different cuntries.
Assistant Merchandiser
Rajesh Pratap Singh
04.2011 - 04.2012
- Planned and coordinated product availability for advertising and promotion purposes.
- Completed seasonal windows, dressed mannequins and arranged in-store displays to showcase available products.
- Conferred with store managers to obtain information about customer needs and preferences.
- Set and recommended mark-up rates, mark-down rates and selling prices for merchandise.
- Monitored and analyzed sales records and consumer purchasing trends.
- Inspected merchandise for quality and arranged proper display location on floor.
Education
Leather Accessories Design -
Footwear Design & Development Institute
Noida 09.2008 - 03.2011
Skills
New business development
Brands
Majorly handled DOMESTIC, USA, EUROPE & AUSTRALIA MARKET
Brands handled in different categories like, Belts, Bags, Shoes and small accessories.
- Polo Ralph Lauren
- Fossil
- Carhartt
- Tommy Hilfiger
- Wrangler
- Walmart
- Ripcurl
- UCB
- Swiss Gear
- Giordano - Middle East
Experiences and Participation
2017 Represented A.V Thomas at APLF, Hong Kong
2017 & 2018 Represented A.V Thomas at Lineapple, Milan.
2023 Represented A.V Thomas at Fashion World Tokyo, Japan.
2024 Represented A.V Thomas at India Footwear Shoe, New York.
Experience of Planning, booking and building stall for different Fairs.
Timeline
Product Development Manager & Business Developer
A.V. Thomas Leather and Allied Products
05.2012 - Current
Assistant Merchandiser
Rajesh Pratap Singh
04.2011 - 04.2012
Leather Accessories Design -
Footwear Design & Development Institute
09.2008 - 03.2011
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