Targeted marketing initiatives
Geetha Siddarth M
Customer Marketing Manager
Chennai
Summary
Seasoned professional with 15+ years of experience in the FMCG sector. Specializes in sales and customer marketing, with a focus on new category introduction and consumption growth. Skilled in marketing analysis and well-versed in sales, business, and marketing processes. Proven track record of success in strategy and marketing management. Experienced trainer with expertise in market analysis and research. Strong critical thinking skills to drive growth and provide valuable insights. Accomplished marketing leader known for driving growth and increasing profits. Articulate and driven with high energy and engaging personality. Effective team builder who motivates personnel to exceed business objectives.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Brand Manager & Lead Shopper Marketing MT
Godrej Agrovet- Jersey
03.2025 - Current
- Develop and implement brand strategies to enhance market presence and drive growth.
- Responsible for the delivery of top line and Bottom line for Godrej Ghee
- Conduct market research and analysis to identify consumer trends and competitive landscape and concept designing
- Manage brand budgets and ensure effective allocation of resources for marketing
- Collaborate with cross-functional teams including sales, product development, and marketing to ensure brand consistency.
- Monitor and analyze brand performance KPI to measure the effectiveness of marketing initiatives.
- Lead the development of promotional materials and oversee advertising campaigns.
- Developing key accounts level Shopper Marketing activation
Sr. ASM North TamilNadu, GT Channel
Kellogg India
03.2024 - Current
- Lead a team of 10 XSEs towards achievement of primary and secondary sales across NTN for a business size of 3.5 Cr
- Ensured outlet level execution and conceptualizing GTM by building scalable infrastructure and team capability, fit for the future. With a foundation of strong fundamental & distribution growth
- Organized training sessions across product knowledge, sales call and ways of working for DVSMs
- Developed and implemented strategic sales plans to drive revenue growth and market expansion.
National Customer Marketing Manager Pringles - GT Channel
Kellogg India
03.2022 - 03.2024
- Develop and implement marketing strategies that align with the company's goals and objectives.
- Create and execute customer-focused campaigns that increase customer loyalty and retention, including promotions, loyalty programs, and customer engagement initiatives.
- Manage the marketing budget and ensure that campaigns are delivered within budget
- Build and maintain relationships with key stakeholders, including sales teams, suppliers, and partners
- Developed the first Multipack for Pringles in India in 2023 for festival occasion
- Building Pringles equity with shopper and consumer through best-in-class visibility across channels
- Designing the instore loyalty program for the top stores and GTM expansion plan
- Manage NPD launch across Channels - GT, MT and E-Com
Asst. Customer Marketing Manager Cereals & Snacks
Kellogg India
08.2019 - 02.2022
- Planning micromarketing activity at geography level based on Internal and Nielsen analysis.
- Driving brand distribution within the region based on calendar investment.
- Vendor Management, developing POSM material and tool kits.
- BTL activities - Instore Activation, Wet Sampling, Shop board and Bin placement
- South visibility inshop visibility score management via 3 P agency
Sr. Category Marketing Executive - Lakme, South
Unilever India
10.2018 - 08.2019
- Responsible for overall Lakme category development for South
- Planned and executed multiple launches for Colors division
- ensuring the BA channel grow by developing the right Loyality program and the BA deployment plan
- Local Consumer Promo activation at regional level during festival and events
Trade Marketing Executive - Foods & Beverage , TAP
Unilever India
10.2018 - 08.2019
- AOP planning for category like Coffee, Tea,Annapurna, Kissan Jam, Sauces and Knor soups
- Responsible for launch of new products in Food and beverages for TN and AP
- Implemented the first food store program in India called Food Leadership outlet
- Responsible for distribution lead share gain for Foods focus sku
Trade Marketing Executive - Foods & Beverage , TAP
Unilever India
04.2015 - 10.2018
- AOP planning for niche category like Kissan Jam, Sauces and Know soups
- Responsible for launch of new products in Food and beverages for TN and AP
- Implemented the first food store program in India called Food Leadership outlet
- Responsible for distribution lead share gain for Foods focus sku
Trade Marketing Officer -Grocer Next Channel , TAP
Unilever India
12.2012 - 03.2015
- AOP planning for niche category like Kissan Jam, Sauces and Know soups
- Responsible for launch of new products in Food and beverages for TN and AP
- Implemented the first food store program in India called Food Leadership outlet
- Responsible for distribution lead share gain for Foods focus sku
Sales Promotion Officer
EID Parry Nutraceuticals
01.2010 - 12.2011
- Responsible for the consumer promotional activation for Parry Neutraceuticals for TN
- Conducted consumer activation in Gyms , Parks and Marathon events to promote Parry's Green Tea and Spirulina
Culinary Consultant
Nestle India
01.2008 - 12.2010
- Responsible for the consumer promotion activity like Noodles sampling activity, cook n serve and cookery contest
- Responsible for Nutricorner activity for Nestle Dahi
- Agency management
Education
Executive Program - Sales and Marketing
IIM Lucknow
01.2020 - 01.2021
BSC - N&D
MOP Vaishnav
01.2005 - 01.2008
Skills
Sales strategy development
Team leadership
Organizational strategy development
Agency coordination
Timeline
Brand Manager & Lead Shopper Marketing MT
Godrej Agrovet- Jersey
03.2025 - Current
Sr. ASM North TamilNadu, GT Channel
Kellogg India
03.2024 - Current
National Customer Marketing Manager Pringles - GT Channel
Kellogg India
03.2022 - 03.2024
Executive Program - Sales and Marketing
IIM Lucknow
01.2020 - 01.2021
Asst. Customer Marketing Manager Cereals & Snacks
Kellogg India
08.2019 - 02.2022
Sr. Category Marketing Executive - Lakme, South
Unilever India
10.2018 - 08.2019
Trade Marketing Executive - Foods & Beverage , TAP
Unilever India
10.2018 - 08.2019
Trade Marketing Executive - Foods & Beverage , TAP
Unilever India
04.2015 - 10.2018
Trade Marketing Officer -Grocer Next Channel , TAP
Unilever India
12.2012 - 03.2015
Sales Promotion Officer
EID Parry Nutraceuticals
01.2010 - 12.2011
Culinary Consultant
Nestle India
01.2008 - 12.2010
BSC - N&D
MOP Vaishnav
01.2005 - 01.2008
Languages
English
Hindi
Tamil
Accolades
- Award for Pringles High Growth store, 01/01/23
- Award for unlocking exponential growth potential for Pringles, 01/01/22
- Best Assistant Manager Nationally for CM, 01/01/21
- Best Assistant Manager Nationally for CM, 01/01/20
- Best Sales Promotion Officer, 01/01/12
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