Gokul Chandrasekaran
Experienced Full Stack Marketer with 9+ Years experience
Chennai
Summary
Marketing Leader with focus on Performance Marketing and Growth
Overview
9
9
years of professional experience
2
2
Languages
Work History
Senior Marketing Manager II
Shriram Finance Limited
05.2023 - Current
- Company Profile : Largest NBFC in India
- Acquired users at lower cost for Investments like Fixed Deposit through App and Web Platform along with users for UPI and Bill Payments.
- Grown the FD investments on App by more than 300 % YOY through Organic ( ASO & SEO ) , Google Ads , META , Bing , Programmatic , Influencer , Affiliate and Automation Marketing.
- Acquired users for UPI at lower cost and activated users for First transactions which helped us in increasing our Overall Transaction to 30L Transactions / Month.
- Strategized User retention through Automation via SMS , Whatsapp , Push Notifications and Email on Mo engage and Netcore Platforms for Investment and UPI Products.
- Managed a team of 6 Marketers
Marketing Manager
Purplle.com
04.2022 - 12.2022
- Company Overview: Skincare and Beauty Marketplace - Web + App
- Created Strategy for new users Acquisition monthly using Direct and Paid Marketing Channels like Google Ads, META ads, Apple Search Ads, Branch Ads and Programmatic Advertising
- Reduced Cost per Install (CPI) by 50% from Rs. 55 to Rs.12 and CPA by 40% while increasing the AOV by 25%
- Achieved a target of 20K orders / Day (Compared to 4K Orders / Day) during IHB Sale on a single day using Pricing Optimization for Products, Creative Optimization and Budget Optimization on different Paid Channels and also through Automation Marketing by A/B testing different Hooks and offers for the products.
- Reduced the Paid CAC by 40% from Rs. 340 to Rs.240 and overall CAC by 45% from Rs. 250 to Rs.180.
- Increased the overall Private Labels Orders contribution by 1.5x in 3 months using Google UAC Campaigns, Smart Shopping, Search, Video, Display and Performance Max Campaigns.
- Grown the Paid Channels by 25% on Quarterly basis with Same Budget and Reduced CAC. Increased the conversion rate from 2.5% to 4.5% using User Cohort Re-marketing through Push Notifications, META Ads, Branch Ads, DV360 Ads and Criteo Ads.
- Handled a budget of about 4 Crores Monthly and brought in revenue worth more than 18 crores monthly with new user acquisition at a 4.5 ROAS.
Marketing Manager
Dr. Vaidyas
06.2021 - 04.2022
- Company Overview: D2C HealthCare Brand
- Created strategy to increase overall orders and revenue for Web-Based Healthcare brand.
- Ideated and bundled new cross selling and upselling products using analytics data for brand and increased AOV by 26%.
- Created Google Ads Shopping techniques reduced the Cost per order (CPO) by 30% by Feed and Product Optimization along with Feed Optimization and doubled the overall orders using Google Shopping, Search, Video and Display Campaigns.
- Increased Brand visibility through Facebook and Instagram Ads and received 45% through META Platforms using Audience Optimization (Similar Audience and Lookalike Audience), Product and Pricing Optimization.
- Managed a budget of about 2.5 Crores Monthly and generated revenue of 7.5 Crores with a 3 ROAS and managing a team of 4 Digital Marketers and 3 Graphic designers.
Marketing Manager
Modista Box
02.2020 - 04.2021
- Company Overview: Dubai Based Lifestyle and Fashion App (Stitch Fix for UAE and KSA)
- Created Branding and Lifecycle Marketing strategy from Scratch for a New Lifestyle Fashion App.
- Worked with 100+ Influencers to create Brand Visibility for the App initially and generate content around the App where users purchase from the content creators.
- Created end to end Nurture emails for all the stages of the user's lifecycle and increased Email Open rates from 4% to 9% and Click rates from 1.5% to 4%. Worked with Content writers to generate Organic traffic and to improve ASO along with increasing Brand Visibility.
- Acquired new users through Google UAC Campaigns, Apple Search Ads, Snapchat Ads, Tik Tok Ads, Facebook App Campaigns and reduced the CPI by 50% from 22 AED to 10 AED using right budget allocation on Marketing Channels and Ad Optimization using Google analytics data.
- Reduced CAC by 33% from 75 AED to 48 AED and increased AOV by 2x from 100 AED to 210 AED using Multichannel Marketing (Paid, Organic, Influencer Marketing, Automation Marketing) with 3 ROAS.
- Managed a Budget of about 60 Lakhs Monthly and generated a revenue of 1.8 Crore and handled a team consisting of 3 Marketer, 1 content writer and 2 Graphic Designers.
Account Director
Streak Creative Content
05.2018 - 02.2020
- Company Overview: Creative and Digital marketing Agency
- Worked with CXOs and Management team of Multiple Clients from Different Industries like Real Estate, Healthcare, Hospitality, B2B, FMCG, E-commerce and E-Sports.
- E-commerce: Hydro Fresh - Conceptualized Branding Strategy and Created Go to Market Strategy for new D2C food brand. Built Offline Plans to increase the Sales. Created and executed Online Strategy with Facebook, Instagram and generated about 2x of orders than previous month.
- HealthCare: Mathruthva Fertility Centre - Generated Leads using META Ads. Identified User Problems and Conceptualized new ideas with ads and decreased the Cost per Lead (CPL) from Rs. 150 to Rs.65.
- Hospitality: RCI India - Created Marketing Strategy and Acquired new users for Travel Registrations using FB and Instagram.
- Handled a Budget of about 10 Lakhs Monthly and generated 25 Lakhs Monthly revenue and team consisting of 3 Account Managers, 2 Content Writers and 3 Graphic Designers.
- Frequently acted as a Client services Manager to support the high end clients and solve their issues immediately by co-ordinating with right team members internally and briefed the clients' requirements to digital marketers for planning and execution.
Digital Marketer
Zenparent
02.2016 - 04.2018
- Company Overview: Online Parenting Company helps new parents by providing content around Parenting and Pregnancy
- Grown the Website traffic from 300K Visits / Month to 5M Visits / Month using Content Optimization and Right Content Strategy through Organic, Paid Social Media and New Partner Websites.
- Grown Organic Traffic from 100k to 1 M visits in a period of 4 months with On page and Off-Page Optimization Techniques with right backlinks and DA Score.
- Built Community using META Groups (30 Groups) with overall 500K Audience to reach newer Audience. Identified new channels to grow the user visits through News Partner Sites and Content Publishing Platforms.
- Handled a Budget of about 3.5 Lakhs Monthly and handling a team of 3 content writers and 2 Graphic Designers.
Education
MBA - International Management
EAE Business School
Barcelona 04.2001 -
Bachelor of Science - Ceramics
Anna University
Chennai 04.2001 -
Skills
- Data Analysis
- Digital marketing
- Digital Strategy
- Google Ads
- Google Analytics
- Growth Strategy
- Marketing Strategy
- Media Planning
- META Ads
- Multi-channel Marketing
- Team Management
Timeline
Senior Marketing Manager II
Shriram Finance Limited
05.2023 - Current
Marketing Manager
Purplle.com
04.2022 - 12.2022
Marketing Manager
Dr. Vaidyas
06.2021 - 04.2022
Marketing Manager
Modista Box
02.2020 - 04.2021
Account Director
Streak Creative Content
05.2018 - 02.2020
Digital Marketer
Zenparent
02.2016 - 04.2018
MBA - International Management
EAE Business School
04.2001 -
Bachelor of Science - Ceramics
Anna University
04.2001 -
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