Gokul M
DIGITAL MARKETER
Chennai
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
8
8
years of professional experience
6
6
Certifications
Work History
Digital Marketing Specialist
Barani Generic Systems
11.2022 - Current
- Managed digital projects from initial concept through final implementation and live monitoring.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Streamlined internal processes to increase efficiency in content creation, approval, scheduling, and distribution across multiple channels.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Enhanced user experience on the company website through strategic design updates and content improvements.
- Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
- Facilitated collaboration between marketing and product development teams to ensure cohesive messaging and product positioning.
- Coordinated with sales teams to align digital marketing efforts with sales objectives, resulting in synchronized growth.
- Increased website traffic through comprehensive SEO strategies, including keyword optimization and backlink development.
- Conducted detailed market research to inform strategic planning and decision-making.
Senior SEO Analyst
PixelStudios Pvt Ltd
8 2019 - 10.2022
- Conducted extensive keyword research using various tools such as Google Keyword Planner, SEMrush, and Moz Keyword Explorer for optimal targeting in content creation efforts.
- Boosted organic traffic through on-page and off-page optimization strategies, including keyword research, meta tag updates, and link building.
- Evaluated competitor websites to identify gaps in the market and capitalize on opportunities for growth.
- Collaborated with cross-functional teams to integrate SEO best practices into web design, development, and content creation processes.
- Enhanced online visibility with targeted content marketing campaigns that incorporated high-quality blog posts, articles, and social media updates.
- Managed a team of junior SEO analysts to ensure timely completion of projects and consistent quality of work.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Collaborated with paid search teams to optimize landing pages for maximum quality score, improving overall return on ad spend.
- Increased conversion rates by optimizing landing pages with A/B testing methodologies.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
SEO Analyst
RCK Techiees Pvt Ltd
04.2018 - 08.2019
- SEO Plan - Created and executed SEO plan for B2C Business to improve rankings on top SERPs
- On page Optimization - Recommended changes to website architecture, content and linking to improve SEO positions for target keywords
- Reporting - Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues
- Content Marketing - Articulated ideas and distributed different materials - Guest posts, Presentation, PR & thought leadership posts to increase the brand awareness
SEO Analyst
GYSO Ecom Services Pvt Ltd
04.2016 - 03.2018
- Keywords Analysis: Prepared comprehensive keyword analysis report with subjective keywords that were relevant to a client website
- SEO Optimization - Improved search performance of multiple clients through keyword optimization strategies
- Social Media - Hands-on experience in creating and executing social media plans
- Designed posters using tools like Canva and distributed content across social channels
- Technical SEO - Regular website audit and optimization to identify and fix errors
- In-depth Knowledge in both on & off-page techniques
Education
Master of Computer Applications - Information Technology
Hindusthan Institute Of Tech
Coimbatore, India 04.2001 -
Bachelor of Computer Applications - Information Technology
Jamal Mohammed College
Tiruchi, India 04.2001 -
Skills
Strategic Planning
Website Optimization
Google Paid Campaigns
Youtube Optimization
LinkedIn Outreach
AI Marketing Automation
Social media tools
Marketing strategies
Market research and analysis
Search engine optimization (SEO)
Project management
Content creation
E-commerce strategy
Campaign planning
Technical SEO
Google adwords
Creative problem solving
Search engine optimization
Customer relationship management (CRM)
Team leadership
Websites
Certification
Google Analytics
Tools Specialization
- SEMrush
- Ahrefs
- Canva
- SEranking
- Screaming frog
- Google Tag Manager
- Google Data Studio
- Google Search Console
CMS
- Wordpress
- Opencart
- Shopify
- Wix
Timeline
Digital Marketing Specialist
Barani Generic Systems
11.2022 - Current
SEO Analyst
RCK Techiees Pvt Ltd
04.2018 - 08.2019
SEO Analyst
GYSO Ecom Services Pvt Ltd
04.2016 - 03.2018
Master of Computer Applications - Information Technology
Hindusthan Institute Of Tech
04.2001 -
Bachelor of Computer Applications - Information Technology
Jamal Mohammed College
04.2001 -
Senior SEO Analyst
PixelStudios Pvt Ltd
8 2019 - 10.2022