Guna Sekhar Podavakam
Analyst Campaign Manager
Chennai
Summary
Results-driven Campaign Manager with a proven track record at IOPEX Technologies, adept in digital marketing and paid advertising. Successfully managed multi-million dollar ad budgets, achieving a 98% on-time delivery rate. Skilled in Google Analytics and fostering teamwork, I spearheaded initiatives that enhanced campaign efficiency and lead generation.
Overview
4
4
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Campaign Manager
IOPEX Technologies
11.2023 - Current
- Managed client campaigns across uber Ad platforms, Google ads, resulting in a consistent on-time delivery rate of 98%.
- Led POD & Client huddles to present weekly and monthly reports, disscusions & plans for upcoming quarter.
- Managed 1-2 Million dollars ad budget for various ad platforms in Uber for top Brands.
- Spearheaded the GPD for campaign tracking and analysis, leading to 20% increase in efficience in campaign reporting.
- Managed end-to-end marketing campaigns using tools such as Salesforce and Jira, ensuring seamless execution with no escalations and achieving 99% QA accuracy, reflecting a high standard of quality and reliability.
Digital Marketing Executive
Techsters
11.2021 - 11.2023
- Executed targeted paid campaigns via Facebook Ads Manager and Google Ads, consistently delivering 500+ qualified leads per month and driving substantial growth in lead acquisition.
- Crafted engaging content calendars and innovative social media strategies that drove a 25% increase in audience interaction across all platforms.
- Spearheaded comprehensive digital marketing campaigns, including SEM, SMM, and basic SEO, driving a 30% increase in website traffic and improving lead generation through targeted strategies.
- Streamlined marketing KPI reporting using Google Analytics and Google Sheets, reducing manual work by 50% weekly.
Education
PGDM - Marketing Management And Research
Gurunanak Business School
Hyderabad 04.2001 -
Skills
Google analytics
Paid advertising
Advertising
Teamwork and collaboration
Digital marketing
Salesforce
Microsoft office
Jira
Google Ads
Certification
Certified [Campaign Manger], [iOPEX Technologies]
Timeline
Certified [Campaign Manger], [iOPEX Technologies]
11-2024
Campaign Manager
IOPEX Technologies
11.2023 - Current
Google Ads Certification
06-2023
Digital Marketing Executive
Techsters
11.2021 - 11.2023
PGDM - Marketing Management And Research
Gurunanak Business School
04.2001 -
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