Haley Riopelle
Johnson City
Summary
Strategic content and marketing professional with 5+ years of experience creating SEO-driven content strategies, scaling blog traffic, and supporting SaaS product growth. Built the TapGoods blog strategy from scratch, resulting in a 160% increase in traffic in one year. Played a key role in helping the Reventals brand triple cart submissions through targeted content and email marketing. Strong collaborator with cross-functional teams, combining editorial skill, technical understanding, and project ownership.
Overview
3
3
years of professional experience
Work History
Marketing Communications Specialist
TapGoods Inc.
06.2024 - Current
- Serve as the sole full-time marketer at TapGoods, leading end-to-end strategy and execution across both TapGoods and Reventals.
- Took full ownership of the Reventals blog, overhauling outdated content and launching new SEO-driven posts, turning stagnating traffic into sustained growth.
- Played a central role in driving a 3x increase in cart volume on Reventals, contributing to increased investor attention and brand momentum.
- Manage all marketing email campaigns and newsletters for both brands, supporting lifecycle engagement and feature promotion.
- Maintain oversight of TapGoods’ blog, Knowledge Base, and landing pages while aligning closely with cross-functional teams.
Lead Content Writer
TapGoods Inc.
06.2023 - 06.2024
- Built the TapGoods blog from the ground up, including SEO strategy, keyword research, content planning, writing, video creation, and publication in WordPress; resulting in a 160% increase in blog traffic within one year.
- Expanded beyond content creation to lead marketing initiatives, including landing pages, social media coordination, and investor/client newsletters.
- Managed the editorial calendar and collaborated across teams to align content with seasonal trends, product launches, and customer goals.
Knowledge Base Writer
TapGoods Inc.
06.2022 - 06.2023
- Built and launched the TapGoods Knowledge Base from scratch, publishing 500+ articles in the first year, including copy, imagery, and CMS publication.
- Identified documentation needs, created internal process guides, and wrote long-form tutorial scripts for onboarding videos.
- Partnered cross-functionally to test and document new features, streamlining product education and reducing support load.
- Continue to own and update the Knowledge Base as a foundational resource for the product.
Education
Bachelor of Science - Secondary Education in English
Georgia Southern University
Savannah, GA05-2021
Skills
- Community engagement
- Blog development
- Social media campaigns
- SEO strategy development
- Project Management
- Jira, Monday, Asana
- HubSpot
Timeline
Marketing Communications Specialist
TapGoods Inc.
06.2024 - Current
Lead Content Writer
TapGoods Inc.
06.2023 - 06.2024
Knowledge Base Writer
TapGoods Inc.
06.2022 - 06.2023
Bachelor of Science - Secondary Education in English
Georgia Southern University
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