Heather Roby
Clarksville,TN
Summary
Diligent and results-driven Partner Marketing Manager with robust background in field marketing strategies and campaign execution. Successfully coordinated multiple regional initiatives, enhancing brand presence and driving consumer engagement. Demonstrated ability in data analysis and cross-functional teamwork to achieve business objectives.
Overview
16
16
years of professional experience
Work History
Channel & Field Marketing Manager
Zetron
Remote - Redmond, WA
06.2024 - 04.2026
- Developed and executed comprehensive field marketing strategies to enhance brand visibility.
- Collaborated with sales teams to align marketing initiatives with revenue goals.
- Implemented tracking systems to measure campaign effectiveness and optimize future efforts.
- Enhanced lead generation through targeted local events and trade shows.
- Developed customized training materials for sales teams, resulting in improved product knowledge and sales performance.
- Oversaw implementation of new Partner Portal and managed documents within it.
- Managed multi-channel marketing initiatives for increased customer engagement.
Sr. Marketing Manager
GovDirect
Remote - Clearwater, FL
07.2015 - 06.2023
- Led cross-functional teams to develop and execute integrated marketing strategies.
- Analyzed market trends to identify growth opportunities and inform strategic planning.
- Oversaw digital marketing campaigns, optimizing performance through data-driven insights.
- Mentored junior marketing staff, fostering skill development and team collaboration.
- Managed budget allocations for marketing initiatives, ensuring cost-effective resource utilization.
- Collaborated with sales teams to align marketing efforts with business objectives and drive revenue growth.
- Implemented measurement frameworks to assess campaign effectiveness and inform future strategies.
Marketing and Commercial Accounts Manager
DataSource Mobility
08.2010 - 07.2015
- Developed and maintained strong relationships with key commercial clients to enhance account satisfaction.
- Analyzed client needs and tailored service offerings to improve retention rates.
- Implemented strategic account plans that aligned with company objectives, driving revenue growth across portfolios.
- Led initiatives to optimize account management processes, resulting in improved operational efficiency.
- Prepared customer presentations and demonstrations of products to solicit new business.
- Processed daily mail, email and phone calls from customers and producers to generate new business.
Education
BS - Marketing and Public Relations
Austin Peay State University
Clarksville, TN05.2015
Skills
- Brand standards
- Campaign development
- Channel marketing
- Webinar hosting
- Staff management
- Event management
COMMUNICATION
- Strategically plan and deploy all channel communications for 140 partners
- Launch Partner Portal
- Design new Sales Enablement resources
- Manage the partner Co-op program
LEADERSHIP
Successfully led a team to exceed sales goals while maintaining excellent customer satisfaction scores.
Timeline
Channel & Field Marketing Manager
Zetron
06.2024 - 04.2026
Sr. Marketing Manager
GovDirect
07.2015 - 06.2023
Marketing and Commercial Accounts Manager
DataSource Mobility
08.2010 - 07.2015
BS - Marketing and Public Relations
Austin Peay State University