Heather Marie Parent
Knoxville,TN
Summary
Driven, hardworking, and accomplished retail team leader dedicated to high levels of customer satisfaction and meeting aggressive business goals. Works with passion and integrity to deliver operational excellence. Encouraging leader and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Consistently seeking advancement opportunities and growth within the company.
Overview
12
12
years of professional experience
Work History
Guest Engagement Assistant Store Leader
Altar'd State
08.2023 - Current
- Lead guest-focused team environment while driving business and anticipating guest needs by role-modeling company service standards
- Hold myself and associates accountable for achieving daily sales plans
- Empower associates in decision-making processes
- Develop associates through a individualized approach by matching talent with tasks and delegating
- Involved with hiring, promotions, and terminations of team members based on performance
- Engage with guests and make their shopping experience exceptional
- Coach to Guest Engagement expectations
- Manages Mission Monday partnership and events
- “Butterfly” (manager on duty) – on the floor at all times with zones covered at all times
- Ensure the fitting room experience is exceptional – outfitting and styling
- Lead new associate on-boarding
- Co-manage payroll and store’s financial performance
- Adhere to loss prevention practices and report potential incidents to ensure shortage control in order to protect Company assets
- Communicate effectively with executive team
- Utilize and manage the use of weekly reporting to track, analyze and communicate business results and determine strategies to maximize sales
Assistant Store Manager
Pandora Jewelry
08.2021 - 08.2023
- Oversee the brand & visual DOR
- Help to work with Store Manager in developing and coaching sales associates and management staff in their roles.
- Drive daily sales (personal & store) and create a positive atmosphere to ensure the associates enjoy their job.
- Achieved Rose level selling in first full year (2022) in role, hitting $380k+ in personal sales with a $118 ADS (+13% to store's ADS of $105)
- Set the tone for store's selling culture by leading by example and team selling when CSL.
- Utilize the department/ class analysis & top seller reports to build bracelets and expand visuals outside the box while also helping the team understand what the guest is buying.
- Build guest relationships by inviting them back for personalized one on one time with myself for their shopping needs.
- Ensure day to day operations are done, i.e. opening, closing, BOPIS, shipment, chat ins, chat outs, etc.
Associate Selling Team Leader
American Eagle Outfitters
05.2018 - 09.2020
- Supported Store Team Leader and oversaw business when STL was out of business.
- Opened up the American Eagle and Aerie side-by-side store at The Mall at Green Hills, leading the Aerie team from September 2019-September 2020.
- Helped with the New Store Opening process for Coolsprings AE in May 2018 and AE/Aerie at The Mall at Green Hills in September 2019
Associate Manager
Lilly Pulitzer
08.2017 - 05.2018
- Oversaw Merchandising DOR
- Mapped and ran effective floorsets with the business needs in mind
- Communicated with the Visual Merchandising Associate for the company via email after every Go Live to ensure floorset is executed 100%
- Helped promote shop and shares on Saturdays where 10% of daily sales went towards a charity
Associate Store Manager
American Eagle Outfitters, Hamilton Place Mall
01.2012 - 07.2017
- Began career with AEO as sales associate from Jan 2012-June 2014
- Promoted to Merch lead, Keyholder, then ASM from June 2014-June 2016
- Full managed the $1M+ Aerie Brand including hiring and training entire staff beginning February 2016- July 2017.
- Outperformed grand opening pf Aerie SBS by 10% in first year of open.
- Recruited, interviewed, and hired individuals demonstrating passion, dedication and added value to team.
- Identified motivational needs and preferences to have effective coaching conversations.
- Analyzed sales trends and reports to accurately forecast future business.
- Able to speak to each key metric and identify the root cause of those that are underperforming and share progress to action plans.
- Ensured LOD presence is felt on sales floor at all times driving the Customer First experience.
- Set schedules and delegated assignments based on team strengths to optimize floor coverage and service levels.
- Assisted in overall day-to-day operations of store, including continuous development of effective store associates to achieve desired sales and results.
Education
High School Diploma - Valedictorian
Sequoyah High School
Soddy, TN2012
Skills
- Staff training and development
- Guest engagement and loyalty
- Team building
- Visual Merchandising
- Leading with vision
- Talent Recruitment
- Loss prevention
- Weekly schedules and forecasting
- Coaching
- Outperforming sales goals
- Leading Staff Meetings
Timeline
Guest Engagement Assistant Store Leader
Altar'd State
08.2023 - Current
Assistant Store Manager
Pandora Jewelry
08.2021 - 08.2023
Associate Selling Team Leader
American Eagle Outfitters
05.2018 - 09.2020
Associate Manager
Lilly Pulitzer
08.2017 - 05.2018
Associate Store Manager
American Eagle Outfitters, Hamilton Place Mall
01.2012 - 07.2017
High School Diploma - Valedictorian
Sequoyah High School
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