HECTOR MARTINEZ
Murfreesboro,TN
Summary
Results-driven Sales and Operations Manager with extensive experience in the Consumer Packaged Goods (CPG) sector, specializing in project planning and execution. Proven expertise in distribution operations, logistics, fulfillment, and international trade, complemented by a strong background in high-performance field sales and retail management. Adept at negotiation and marketing strategies across various sales channels, including convenience store distribution and supply chain optimization. Committed to driving operational excellence and delivering measurable results in dynamic environments.
Overview
29
29
years of professional experience
Work History
C Store/Food Service Sales Manager
FRESH FOOD & HERBS LLC
01.2025 - Current
- Oversaw a broad array existing independent convenience-store accounts, driving sales though diverse foodservice and convenience programs.
- Managed daily operations to ensure efficient and high-quality food service delivery.
- Trained and supervised kitchen staff on food preparation and safety protocols.
- Maintained effective supply levels by monitoring and replenishing food stock and dry goods, and essential supplies.
- Oversaw training and developing of more tha15 team members.
- Streamlined catering services for special events, liaising with clients to ensure their needs were met efficiently and successfully executing functions from start to finish.
- Achieved significant cost savings by renegotiating contracts with utility providers and optimizing labor scheduling.
- Optimized inventory management to minimize waste, negotiating with suppliers to secure better pricing on bulk purchases.
- Coordinated with merchandise staff to deliver food services for special events and functions.
- Drove significant year-over-year sales growth, increasing account revenue and expanding overall market penetration within the C-Store segment.
Regional Key Account Manager
QUIRCH FOODS
02.2022 - 12.2024
- Drilling and building sales channels on new markets (Tennessee, Kentucky), driving superior freshness, quality and profit growth, working in direct sales, key accounts & food brokers, focused on retail development and expansion. (Logistics, Transportation, Inventory, Orders, Demand Plan)
- Delivering on key performance indicators for revenue, volume and controllable expenses, achieving the key objectives for assigned sales area, ensuring service levels and customer expectations.
- Ensuring service for Groceries Stores, Hispanic Retailers, Independent business partner and locals Distributors.
- Executing procedures and programs to increase team productivity, team effectiveness & quality of work using sales data to help drive effective decisions including pricing, merchandising, promotional activity and new accounts; reaching double-digit profits over year.
- MPD PROJECT - Meat Buyer Analyst (hybrid) Sales Business Management & Real Estate Brokerage.
- Responsible for the purchase and import process, ordering products to meet forecasted demand.
- Conducted market research to identify new business opportunities and enhance product offerings.
- Developed and maintained strong relationships with key clients to ensure satisfaction and retention.
- Achieved or exceeded company-defined sales quotas by 15%
- Met existing customers to review current services and expand sales opportunities by 20%
Market Sales Leader
BIMBO BAKERIES USA
03.2019 - 02.2022
- Market Sales leading the execution of DSD distributors in the market place. C-Store Channel (Tennessee, Kentucky and Missouri)
- Developing strategic plans to deliver on sales, serving HQ accounts fulfillment of promotions and pursue business relationships with managers & key accounts generating growth and new business. Achieved 24% year over year sales growth.
- Developed and executed sales strategies to increase market share in assigned territory.
- Collaborated with cross-functional teams to optimize product placement and visibility.
- Analyzed market trends to identify opportunities for product expansion and customer engagement.
- Developed and executed sales strategies to increase market share and revenue growth.
- Implemented data-driven decision-making practices using CRM tools to track metrics such as conversion rates, average deal size, and pipeline velocity for informed decision making.
- Monitored daily sales performance and provided feedback to each team member.
Sales Retail Territorial Manager
SIGMA BAR-S FOOD CO.
03.2014 - 03.2019
- Responsible of Meat and Dairy Portfolio, Working with customers such as Food Brokers, Chain Accounts HQ, Multicultural Accounts, Convenience Stores, Retailers, Wholesalers and Distributors on Grocery Channels in the Tennessee, Georgia, Carolina’s & Alabama Territories.
- Developing expansion strategies, profit, financial objectives, margin, sales volume, negotiations on price, ensure pricing is according to headquarter, turnover, assortment, making sure that existing customers are conserved and maintained.
- The scope obtained in these four years were completely satisfactory for the region, achieving a considerable volume increase in double digit on 23% value of retail.
- Driving DSD Sales, Account Executive, Hispanic Accounts & Independent Chain Channel.
Distribution Sales Manager
TOYOPRO INC.
09.1996 - 12.2014
- Distribution Channels Manager
- · Responsible for importing genuine auto parts & OEM from Japan, Thailand, Brazil, Colombia, Argentina, Caribbean and the United States to Venezuela to meet the demand for auto parts for new and used vehicles.
- · Developing a Kaizen high-performance culture, promoting the correct behavior of collaboration in the whole team of TOYOPRO INC and teams in the wholesale and retail pillars.
- · Driving international trade, custom classification & operation process.
- · Maintaining focus in high sales and service performance, increasing volume and considerable presence in the field work.
- · Overseas collaborate with, and support local charging teams to develop the infrastructure market, exploring new business models, new policies, and new thinking into the mainstream, reaching Sales and Volume superior KPI’s over +30% vs goals 2013/12.
- Import/Export Analyst Manager Maracaibo, Venezuela
- · Responsible of Purchases, Sourcing, Orders, Fill Rate, Dealers requests in Wholesale channel, Commercial Sales, Parts Supply Chain, Transportation, Shipping and Fulfillment Management, leading sales distributors for Retail Sales and Branding.
- · Leading the purchasing activities of all projects associated with the vehicle model lines, facilitating issue resolution between the program teams and line purchasing.
- · Promote Retail category service, expert knowledge of operations, advanced automotive system knowledge and parts knowledge ensuring goals sales and services objectives.
- · Responsible for providing advanced automotive problem resolution including identification, trouble shooting and project assistance for customers.
- · Responsible to source all requirements including special order or second source, on-line orders & express orders.
- Sales Representative Maracaibo, Venezuela
- · Responsible for assisting TOYOPRO INC customers via telephone in parts lookup and ordering, returns processing and other sales, technical and customer service functions. Multi-tasking and familiarity with computer catalogs and order processing a must.
Education
Bachelor - Business Administration
SCHOOL OF BUSINESS, UNIVERSIDAD SANTIAGO MA.
Barcelona, Venezuela11.2000
Skills
- Analytical decision making
- Customer relationship management
- Sales coaching
- Problem-solving
- Time management
- Problem-solving abilities
- Attention to detail
- Excellent communication
- Team leadership
- Goal setting and achievement
- Relationship building
- Business development and planning
- Product knowledge
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
C Store/Food Service Sales Manager
FRESH FOOD & HERBS LLC
01.2025 - Current
Regional Key Account Manager
QUIRCH FOODS
02.2022 - 12.2024
Market Sales Leader
BIMBO BAKERIES USA
03.2019 - 02.2022
Sales Retail Territorial Manager
SIGMA BAR-S FOOD CO.
03.2014 - 03.2019
Distribution Sales Manager
TOYOPRO INC.
09.1996 - 12.2014
Bachelor - Business Administration
SCHOOL OF BUSINESS, UNIVERSIDAD SANTIAGO MA.
PROFESSIONAL EXPERIENCE
2017, 2013, 2022, 2017, 2024, 2022, 2024