Heidi Huffstetler

External and Internal Marketing:

• Engaged neurosurgeons, neurologists, rheumatologists, orthopedists, and general practitioners across 8-county region to cultivate referrals for company
• Informed referring physicians about updates at Pain Consultants of East Tennessee, educating on state regulations concerning chronic pain.
• Analyzed, designed, and executed marketing strategy targeting all referring providers.
• Design and disseminate flyers every quarter to all referring physicians.
• Develop and share engaging monthly newsletter for entire company.
• Organize and oversee special events and parties for employee engagement.
• Spearheaded company-wide fundraising events for local children’s hospital pain and palliative program over four years, generating total of $67,400.00
• Developed and executed customer service program for 2020-2021.

Physical and Occupational Therapy Department:

• Streamline and elevate the administrative processes and business framework of the therapy department.
• Developed comprehensive reports monitoring daily operational and financial metrics within the therapy department.
• Recruit, train, oversee, and assess employees for the therapy department.
• Manage daily operations for rehabilitation department.
• Manage insurance denials, collections, and aging reports for the rehabilitation department.

Marketing:

• Formulate and implement marketing strategies for all five clinics while overseeing business management for Maryville, Oak Ridge, and South Knoxville facilities.
• Engaged orthopedists, internists, neurologists, cardiologists, general surgeons, pediatricians, OBGYNs, gastroenterologists, pain management specialists, home health agencies, and family practices across Knoxville, Maryville, and Oak Ridge to cultivate referral opportunities for clinics.
• Manage and direct marketing budget dedicated to promotional items and educational lunches for physicians to elevate name recognition.
• Constructed target physician list and generated report identifying top referring physicians to enhance marketing focus
• Communicate with physicians on a monthly basis to enhance relationships with important referral sources.

Quality Assurance:

• Responsible for informing all staff of any changes in insurance, state, and/or federal regulation guidelines.
• Supervise quarterly chart audits of all licensed therapists from administrative segment to clinical segment.
• Addressing patient complaints related to services or billing issues
• Instruct new staff members on current standards, regulations, electronic medical records, and company policies and procedures.

Administration:

• Elevated performance of Maryville office operations as Business Manager, later driving Oak Ridge location to highest profitability in company with 13% margin
• Accepted additional accountability for South Knoxville location (2004) and transformed operations to secure profitability through comprehensive cost-cutting measures
• Recruit, train, oversee, and assess 25+ employees while establishing employee schedules across all three locations; maintained 100% employee retention rate with all 25 employees for three consecutive years in high turnover industry.
• Addressed escalated patient account concerns to safeguard company and facility reputation.

Additional positions with Marino Therapy Centers:

• Patient Manager (08/98-07/00): Handled patient scheduling, insurance verification, billing, and account collections.
• Industrial Medicine Coordinator / Clinical Support (08/93-08/98): Worked directly in patient care.