Jacob Wedding
Franklin
Summary
Dynamic designer with three years of experience, including two years specializing in marketing and email campaigns. Expertise lies in blending innovative design with strategic marketing initiatives to craft captivating content that strengthens brand identity. Proven ability to collaborate with cross-functional teams ensures the delivery of tailored design solutions that drive impactful email marketing efforts. Committed to staying ahead of industry trends, consistently creates visually compelling communications that elevate brand presence and engage target audiences while employing design thinking to develop intuitive interfaces that enhance user engagement.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Email marketing
Ramsey Solutions
Franklin, TN
01.2024 - Current
- Designed and executed email campaigns through Klaviyo to enhance brand visibility and support marketing strategies.
- Developed and refined email templates with HTML and CSS to enhance brand visibility and user experience across various platforms.
- Analyzed performance data, reporting findings on open rates and conversions to inform strategic decisions.
- Oversaw the creation and implementation of email nurture journeys, ensuring alignment with audience needs and preferences.
- Conducted A/B tests aimed at optimizing email campaigns for increased engagement and conversion rates.
Graphic and Product Design
Studies Weekly
Orem, UT
06.2021 - 01.2024
- Developed visually engaging educational materials for print and digital platforms.
- Collaborate with Teams: Work with writers and editors to align designs with content and learning objectives.
- Brand Consistency: Ensure all designs adhere to brand guidelines and maintain consistency across materials.
- Oversaw simultaneous management of multiple design projects, ensuring adherence to deadlines and quality standards.
Graphic Design/ District Executive
BSA
Louisville, KY
11.2021 - 06.2022
- Coordinated and supported strategic expansion of scouting programs across 10 counties while working remotely.
- Oversaw data management processes using Excel to enhance organizational efficiency. Designed impactful logos and PowerPoint presentations to elevate brand identity. Crafted recruiting flyers to attract top talent and streamline recruitment efforts.
- Remote Collaboration: Coordinate with teams and stakeholders remotely to ensure program success.
Education
Bachelor of Science - Graphic Design
University of Southern Indiana
Evansville, IN05.2021
Skills
- Experienced with Adobe Creative Suite tools
- Project coordination
- Strong attention to detail
- Digital marketing strategy
- User-centered layout design
- Klaviyo expertise
Accomplishments
- Conducted in-depth consumer testing and user feedback sessions.
- Developed deep expertise in user needs, motivations, and behaviors.
- Optimized email content, layout, and user flows.
- Led iterative A/B testing and experimentation.
Certification
- UX Design Foundations - Uxcel
- Accessibility Foundations - Uxcel
- Wireframing - Uxcel
Timeline
Email marketing
Ramsey Solutions
01.2024 - Current
Graphic Design/ District Executive
BSA
11.2021 - 06.2022
Graphic and Product Design
Studies Weekly
06.2021 - 01.2024
Bachelor of Science - Graphic Design
University of Southern Indiana