Adobe XD
Jacqueline Lycan
Germantown,TN
Summary
Experienced in driving brand growth and positioning through the use of analytics and SEO to enhance visibility and engagement for Travel Nurses, Inc. Proven skills in communications management and content marketing, leading teams to develop impactful campaigns that achieved significant market penetration. Strategic decision-making and creative content creation consistently resulted in measurable success.
Overview
12
12
years of professional experience
Work History
Director of Marketing and Digital Development
Travel Nurses, Inc.
01.2021 - Current
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Developed metrics and measured success in order to further penetrate marketplace.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Optimized email campaigns to increase open and click-through rates.
- Improved website visibility through development and implementation of SEO strategies.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Advised on two website for marketing and funnel strategies based on comprehension of SEO and web best practices.
- Spearheaded production of page content such as visuals and text copy to meet project specifications.
- Illustrated page design concepts by blending arrangement, style and aesthetic elements to meet predetermined preferences.
- Crafted SEO strategy and intuitive interface for the site to achieve prominent rankings across top browser platforms, resulting in a 351.1% growth.
Marketing Specialist
OR Nurses Nationwide
01.2014 - 12.2020
- Tracked trade show expenses for 5 events a year to maintain budget.
- Onboarded new team members and coached personnel in marketing tasks.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
- Managed 4 social media accounts on day-to-day basis to increase company recognition by creating engaging content.
- Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
- Trafficked advertisements to target audience using specific algorithms for focused exposure.
- Managed digital asset libraries and delivered to team members promptly upon request.
- Performed marketing communications-related research and continuously enhanced company's digital presence.
- Wrote engaging and successful marketing, advertising, and website copy.
- Provided front-end website development using WordPress, Hubspot, and other editing software.
Front Desk Assistant
OR Nurses Nationwide
05.2013 - 05.2014
- Greeted visitors and customers upon arrival, offered assistance, and answered questions to build rapport and retention with over 300 healthcare professionals.
- Answered customer telephone calls promptly and appropriately handled needs.
- Answered multi-line phone system and enthusiastically greeted callers.
Education
Bachelor of Arts - English
University of Memphis
Memphis, TN05-2027
English, Technical Writing
University of Tennessee, Chattanooga
Chattanooga, TNSkills
- Content marketing
- Key decision making
- Communications management
- Message management
- Analytics and SEO
- Communications expertise
- Brand positioning
- Content Creation
- Marketing campaign management
- Email Marketing
Software
Adobe Photoshop
Hubspot
Figma
Bullhorn
Wordpress
Webflow
Timeline
Director of Marketing and Digital Development
Travel Nurses, Inc.
01.2021 - Current
Marketing Specialist
OR Nurses Nationwide
01.2014 - 12.2020
Front Desk Assistant
OR Nurses Nationwide
05.2013 - 05.2014
Bachelor of Arts - English
University of Memphis
English, Technical Writing
University of Tennessee, Chattanooga
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