Jared Hoellein
Chattanooga,TN
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
10
10
years of professional experience
Work History
Marketing and Brand Manager
Erlanger Health
11.2022 - Current
- Partner with external marketing teams to design and execute billboards, radio, social media ads, and email campaigns.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Developed and integrated a new behavioral health service line, increasing monthly appointments from 60 to 120 within six months.
Customer Communications Consultant
Miku
11.2021 - 11.2022
- Managed de-escalation of customer concerns, enhancing customer satisfaction
- Collaborated with management and engineering teams to develop projects aimed at improving the customer experience
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
- Supported clients with business analysis, documentation, and data modeling.
- Gathered, organized and input information into digital database.
Marketing & Communication Freelance
Clearlight Marketing & PR
05.2020 - 10.2022
- Directed social media engagement and storytelling for high-profile events such as Utah Christmas lights show
- Developed and executed community marketing and PR programs targeting pre-kindergarten children and families
- Enhanced digital engagement for Army Rugby team through strategic website design and content development.
Senior Marketing Consultant
Baylor Scott & White Healthcare
07.2019 - 05.2020
- Managed McLane Children’s campaigns, ensuring brand consistency and scaling awareness through social media.
- Boosted whole blood donations by 2.5% through targeted marketing strategies for "Thank You for Life" campaign.
- Monitored social media trends and collaborated with strategists to identify and act on new engagement opportunities.
- Consulted with clients on business issues and developed innovative proposals.
Community Relations Officer
Mosaic Ministry
10.2017 - 04.2018
- Designed and executed donor and solicitation events, increasing yearly revenue by 5%.
- Led the development and implementation of the one-Mosaic digital and social media marketing plan, enhancing community partnerships by 1.5%.
- Created communication strategies to boost volunteerism and fundraising efforts.
- Developed performance reports to refine campaign strategies and tactics.
- Built, leveraged and shared positive relationships and partnerships with various external and internal stakeholders.
Director of Marketing and Communication
EnableUtah
10.2014 - 09.2017
- Launched annual marketing campaigns, special events, and donor outreach initiatives, resulting in 2.5% revenue increase.
- Crafted and executed comprehensive marketing and communication strategy to promote meaningful employment for disabled adults.
- Provided executive counsel on communication and marketing strategies, crisis management, and long-term visibility and reputation enhancement for EnableUtah.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
Education
Master of Communication - Communication Marketing
Southern New Hampshire University
Manchester, NH12.2020
Bachelor of Science - Marketing And Public Relations
Weber State University
Ogden, UT12.2014
Skills
- Digital Marketing
- Google Analytics
- Corporate Marketing
- Asana (Project Management)
- Work Front (Project Management)
- Adobe Design Suite
- Advertising Management
- Creative Direction
- Product positioning
- Campaign Management
- Marketing Analytics
- Partnership Development
Successsummary
Innovative Marketing and Brand Manager with a proven track record of developing impactful campaigns that drive user engagement and build strong community connections. Adept at creating compelling content, managing cross-functional teams, and leveraging market research to achieve strategic goals.
Timeline
Marketing and Brand Manager
Erlanger Health
11.2022 - Current
Customer Communications Consultant
Miku
11.2021 - 11.2022
Marketing & Communication Freelance
Clearlight Marketing & PR
05.2020 - 10.2022
Senior Marketing Consultant
Baylor Scott & White Healthcare
07.2019 - 05.2020
Community Relations Officer
Mosaic Ministry
10.2017 - 04.2018
Director of Marketing and Communication
EnableUtah
10.2014 - 09.2017
Master of Communication - Communication Marketing
Southern New Hampshire University
Bachelor of Science - Marketing And Public Relations
Weber State University
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