JASPRIT BHATIA

• Led healthcare pre-sales, securing multiple $100M+ TCV deals in application development, maintenance, analytics, and digital processes for payer and provider segments.
• Directed a 21-member pre-sales team, mentoring bid managers to manage the deals end to end with zero attrition during the volatile industry environment
• Conduct and run bid defenses and also host clients visiting the facilities in the campus for evaluation of the proposals.
• Optimized pricing models and created an independent pricing function with in the CoE to help the Sales and Delivery come up with competitive and winnable pricing.
• Enhanced account mining through targeted GTM playbooks, upselling analytics and digital services to existing clients.
• Established Global Capability Centers (GCCs) in Chennai, Pune, Hyderabad, and Bangalore using the B-O-T model.
• Utilized data-driven insights to secure top analyst quadrant placements (ISG, Everest) and co-created resilient IT operating models for long-term client success.

Head PreSales - US West

• Directed pre-sales for multiple $100M+ TCV wins across IT, BPO, Technology, and analytics, enhancing multi-channel service delivery for Retail and Consumer Goods verticals.
• Pioneered a GCC setup for a global beverage maker in Hyderabad, redesigning operational models to accelerate GTM and client adoption.
• Developed a data-driven win-loss framework, boosting competitive proposal win rates by 30+%, and built an enterprise KM portal to streamline solution delivery.
• Crafted GTM strategies and pricing models, aligning offerings with client needs and industry trends.

Pre-Sales Lead for Key Accounts

• Led proposal design and solution defense for large RFPs, integrating analytics and customer insights to optimize business processes.
• Collaborated with CXOs to co-create innovative solutions, aligning offerings with industry-leading practices and competitive landscapes.

Key Achievement in the role

Pre-Sales and Consulting Lead for Retail and Consumer Goods

• Created a sales transformation framework, bridging business and technology to enhance service delivery and operational agility.
• Provided SME support for digital investment mapping and account mining, driving customer-centric outcomes.

Proposal lead for Retail, Consumer Goods, Transportation and Government

• Added a Global Apparel giant as a client through RFP route as a Bid Manager and secured sequential revenue for the vertical
• Prepared account docket for key accounts to be used for the preparation of account specific strategy
• Proactive pitching of Vertical specific solutions in areas like Trade Promotions Management, Marketing Effectiveness, Customer Insights, Global Analytics, Order to Cash, Commodity Trading

Proposal lead for BFSI

• Market Sizing for the new offerings - FATCA
• Expanded expertise to BFSI, working on financial services and insurance projects, including a risk management solution for a major insurance client that reduced claims processing time by 20%.
• Managed and Contribute to Analyst relationships by answering specific questions on vertical offerings
• Hosting CXO level executives from client organizations and Presenting them with vertical-specific offerings

Insights, Analytics and Marketing Consultant

• Lead Global Marketing Projects across Detergents, Food and Nutrition, Cereal Foods and Alcoholic Beverages Vertical
• Understood market of Low-Lactose Dairy products in Australia and the US to prospective clients for the sales team and designed Penetration strategy for target markets
• Provided market share and size estimates of Global markets of detergent, food, and alcohol to sales and Marketing Directors based on sales data
• Developed the marketing strategy and annual plan to help meet the specific business priorities for the region and support the overall corporate agenda for growth

Key Achievement in the role

• Initiated key partnership activities with a global food company to understand product performance through test marketing and analyzing data obtained to have better customer understanding
• Collected sales data using various research methods to broaden results and optimize marketing strategies
• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
• Completed in-depth reviews of market conditions and customer preferences for products

Strategy Analyst - Workplace Investments Group

• Worked on customer segmentation to understand the profit potential of various segments
• Provided key insights to 300+ Large Corporate Market clients based on benchmarking their retirement plan against industry and same-size peers.
  
• Understood attrition (propensity to churn) across all segments and provided key actionable insights to the leadership to control the same
• Analyzed the metrics like responses, time-to-respond etc to specific marketing efforts
• Analyzed channel usage by employees of client organizations and provide recommendations
• The effectiveness of various media spends on print, electronic and digital by effectively utilizing media mix modeling

Key Achievement in the role

• Successfully lead the project to understand the impact of implementing low-cost marketing program with clients which resulted in savings of >$100,000 for Fidelity

Strategy Consultant for Research Projects across Industry Verticals

FMCG

• Provided targeting strategy to a global liquor manufacturer in their target market plan for India, UK, US, and Brazil

Pharmaceutical

• Suggested market entry strategy roadmap for a global pharmaceutical company to enter flu vaccination market in India

Automobile/Automotive.

• Guided a global OEM in their decision to source automotive parts from low-cost countries and thus reduce cost of manufacturing by 40%

Logistics/Transport

• Shortlisted 3PL companies for a global truck leasing Company in Russian market

Media

• Assisted account profiling to channelize ad revenue efforts for a global media and publishing company

Chemicals

• Executed pilot research requests and helped to add a speciality chemical company as a Client

Key Achievement in the role

• All projects listed above added significant revenue to the non-GE Business of Genpact