Jenna Dowler
Nashville
Summary
High-performing Customer Business Manager with proven strength in the value channel and a reputation for transforming customer priorities into high-impact strategies. Adept at building influential partnerships, uncovering opportunities others miss, and shaping long-term plans that advance both customer and organizational goals. Energized by fast-paced environments and committed to delivering exceptional execution and measurable business value.
Overview
9
9
years of professional experience
Work History
Customer Business manager
Crossmark
06.2023 - Current
- Owns relationships across the value channel (Dollar General, Family Dollar, Dollar Tree, Five Below), serving as the primary broker and strategic advisor to clients selling into these retailers.
- Served as value channel expert for clients, guiding on retailer expectations, opportunities, and best practices to enhance brand performance.
- Develops and presents strategic client plans to drive brand activation, promotional strategy, and long-term growth based on customer insights.
- Analyzed Nielsen, 1010data, and other syndicated data sources to identify trends, diagnose performance, and recommend actions to support client business growth.
- Led communication with Client Teams, shared customer insights, aligned on priorities, and ensured execution of strategic plans across sales, distribution, pricing, and merchandising.
Account Executive
Revo International Gift Co
02.2020 - 06.2023
- Increased Dollar General account sales by 200% through strategic initiatives.
- Developed annual business plans through collaboration with Revo-China and DG buying team.
- Set pricing through profit margin analysis; Prepare quotes, contract terms, and delivery dates; Track sales & performance using 1010 Data.
- Managed customer interface at Dollar General Corporate for housewares, bath, auto, and hardware categories.
- Analyzed market conditions and gathered competitive intelligence to enhance organizational performance.
- Research industry trends to determine assortments and merchandise for planogram.
National Account Manager
Merchandise Development Group
02.2020 - 12.2020
- Maintain & build strong relationships with buyers within corporate retailers such as Dollar General, LIDL, Bargain Hunt & Family Dollar.
- Negotiated and closed deals with vendors and company partners.
- Prepared and delivered quotes and proposals for new and existing products, supporting sales efforts and customer engagement.
- Arrange contracts with manufacturers to sell goods to retailers.
- Researched market trends, informing strategy and product development with insights on industry and competitor dynamics.
- Collected and analyzed ideas for new products and innovations, contributing to product development pipeline.
Brand Manager
GoImprints
Franklin
05.2019 - 12.2019
- Account Management of small to medium size accounts • Developing and maintaining client relationships to drive company sales • Initiates sales calls to new and existing clients • Conducting research to identify market trends • Generate creative ideas that support customer and brand needs to gain customer traction • Lead and mentor team to achieve and exceed monthly, & quarterly goals • Developed pricing strategies, balancing firm objectives and customer satisfaction
- Developed brand strategies to enhance market presence and customer engagement.
- Conducted market research to identify trends and consumer preferences for product development.
- Collaborated with cross-functional teams to launch new promotional campaigns effectively.
Merchandise Assistant
Dollar General Corporate Headquarters
Nashville
07.2017 - 05.2019
- Interacted with vendors to gather product information and coordinate seasonal buys.
- Set up and maintained SKU, UPC, and vendor information to ensure accurate inventory management.
- Resolved problems for distribution center and stores, enhancing operational efficiency from July 2017 to May 2019.
Education
BACHELOR OF SCIENCE (B.S.) - APPAREL MERCHANDISING/PRODUCT DEVELOPMENT
Bowling Green State University
Bowling Green, OH01-2016
Skills
- Account Management
- Forecasting/Product Launch
- Market Analysis
- Brand Development
- Microsoft PowerPoint
- Microsoft Excel
- Product Merchandising
- Negotiation
- Data analysis
- Strategic planning
Accomplishments
2025 Top Women In Health, Wellness, & Beauty
Timeline
Customer Business manager
Crossmark
06.2023 - Current
Account Executive
Revo International Gift Co
02.2020 - 06.2023
National Account Manager
Merchandise Development Group
02.2020 - 12.2020
Brand Manager
GoImprints
05.2019 - 12.2019
Merchandise Assistant
Dollar General Corporate Headquarters
07.2017 - 05.2019
BACHELOR OF SCIENCE (B.S.) - APPAREL MERCHANDISING/PRODUCT DEVELOPMENT
Bowling Green State University