J'NIYA CHALLENGER

Creative and detail-oriented digital marketing professional with experience developing social media strategies, content calendars, and promotional campaigns for artists and entertainment brands. Experienced in identifying digital trends, generating engaging content ideas, and supporting artist management initiatives. Proficient in Canva, CapCut, and Final Cut Pro with a passion for creating content that builds community, increases engagement, and strengthens brand identity.

Mic n Ministry, Social Media Manager 

Nashville, TN October 2025 - Present

• Develop and execute a content strategy that highlights Nashville-based Christian artists, new music releases, and faith-driven stories across social media platforms.
• Produce, edit, and publish 1–3 short-form and long-form videos each week optimized for Instagram Reels, TikTok, and YouTube Shorts.
• Conduct artist outreach and relationship-building initiatives to secure interviews, feature emerging artists, and promote new music releases and live events.
• Utilize social media scheduling tools to ensure consistent posting and timely execution.

Rock Around the World Showcase, Event Coordinator 

MTSU Music Industry Collective | Murfreesboro, TN, January 2025 – May 2025

• Recruited and organized 9 performers and 15 volunteers, ensuring clear communication, preparedness and successful execution
• Coordinated logistics of venue selection, scheduling, and run of show
• Provided artist hospitality, catering to performers' needs while fostering a welcoming environment
• Executed marketing strategies through flyers and social media campaigns, resulting in at least 50 attendees.

Artist of the Week, Social Media Manager and Content Creator 

MTSU Music Industry Collective | Murfreesboro, TN, January 2022 – May 2025

• Managed a music-focused social media platform that spotlighted emerging local artists through interviews, promotional content, and music discovery.
• Planned, filmed, and edited short-form artist interviews, creating weekly engaging content that highlighted each artist's story, music, and creative journey.
• Developed creative concepts and interview questions to produce authentic, audience-focused content aligned with the platform's brand.

Round Table Management Digital Marketing and Artist Management Intern

Nashville, February 2025 – May 2025

• Developed effective content strategies to promote new single releases and enhance audience engagement for artists, including Jamie MacDonald.
• Generated creative content and campaign ideas for Round Table's artist roster, including Jamie MacDonald, Chris Ekiss, and the Choir Room.
• Assisted artist managers in tour planning, content scheduling, and administrative tasks.
• Black Box LA

Digital Marketing Intern 

Remote January 2024 – August 2024

• Developed a bi-weekly newsletter of trending TikTok content, songs, and effects.
• Brainstormed content and campaign ideas for Black Box's artist roster, including The Washboard Union, Culture Wars, and Maisy Kay.
• Assisted in managing artist's social media profiles, such as Colbie Caillat.