Jo Ann Gerboc Geiger
Greater Nashville
Summary
Proven track record of stellar sales and marketing management with a history of orchestrating successful sales strategies and marketing initiatives designed to increase revenue. Strong background in new product development. Experienced with cross-departmental collaboration to drive innovation and improve internal processes to maximize employee contributions.
Overview
12
12
years of professional experience
Work History
Regional Sales Director
APG Media of Chesapeake
04.2024 - Current
- Lead two high-performing sales teams, providing coaching and mentoring to achieve print and digital sales growth totalling $3.2 million annually.
- Develop and execute sales plans for consistent increases in revenue and profitability.
- Built and managed sales funnel using metrics to forecast achievements and measure goals.
Director of Advertising
ACBJ/Nashville Business Journal
12.2019 - 09.2023
- Drove development of digital, event and print advertising strategies totaling $3 million annually.
- Coached account executives in sales and fulfillment strategies, effectively converting losses in print to digital and event sponsorship revenue.
- Cultivated and maintained strategic alliances with key partners and vendors.
Digital Sales Manager
One News Digital/The Buffalo News
06.2017 - 08.2019
- Led a nine-member team to evolve into a digital agency generating over $3 million in annual revenue.
- Implemented new pricing strategy for high-impact ads resulting in a 24% revenue increase YOY, a $310K gain.
- Collaborated cross-departmentally to develop and launch a native ad program, netting over $108K in its first year.
Director of Advertising
Rochester Business Journal
04.2013 - 05.2017
- Led a five-member team with total responsibility for print, online and event marketing revenue valued at over $3.5 million.
- Doubled event sponsorship revenue to $280K in three years.
- Increased sales in the Book of Lists, a flagship publication, to $281K, a 47% increase over three years.
- Implemented a pricing and supply/demand strategy for digital sales, posting increased revenues of more than 30%.
Education
Bachelor of Arts - Journalism/Cpmmunications
Duquesne University
Pittsburgh, PASkills
Sales Leadership & Management
Business Development
Digital Advertising Tactics & Execution
Strategic Planning
Negotiation
Consultative Marketing
B2B and B2C Sales Execution
Budgeting & Forecasting
Sales Training
Employee Development
Timeline
Regional Sales Director
APG Media of Chesapeake
04.2024 - Current
Director of Advertising
ACBJ/Nashville Business Journal
12.2019 - 09.2023
Digital Sales Manager
One News Digital/The Buffalo News
06.2017 - 08.2019
Director of Advertising
Rochester Business Journal
04.2013 - 05.2017
Bachelor of Arts - Journalism/Cpmmunications
Duquesne University