Jo Ann Gerboc Geiger
Greater Nashville
Summary
Proven track record of stellar sales and marketing management with a history of orchestrating successful sales strategies and marketing initiatives designed to increase revenue. Strong background in new product development. Experienced with cross-departmental collaboration to drive innovation and improve internal processes to maximize employee contributions.
Overview
12
12
years of professional experience
Work History
Regional Sales Director
APG Media of Chesapeake
Easton, MD
04.2024 - Current
- Lead two high-performing sales teams, providing coaching and mentoring to achieve print and digital sales growth totalling $3.2 million annually.
- Develop and execute sales plans for consistent increases in revenue and profitability.
- Built and managed sales funnel using metrics to forecast achievements and measure goals.
Director of Advertising
ACBJ/Nashville Business Journal
Nashville, TN
12.2019 - 09.2023
- Drove development of digital, event and print advertising strategies totaling $3 million annually.
- Coached account executives in sales and fulfillment strategies, effectively converting losses in print to digital and event sponsorship revenue.
- Cultivated and maintained strategic alliances with key partners and vendors.
Digital Sales Manager
One News Digital/The Buffalo News
Buffalo, NY
06.2017 - 08.2019
- Led a nine-member team to evolve into a digital agency generating over $3 million in annual revenue.
- Implemented new pricing strategy for high-impact ads resulting in a 24% revenue increase YOY, a $310K gain.
- Collaborated cross-departmentally to develop and launch a native ad program, netting over $108K in its first year.
Director of Advertising
Rochester Business Journal
Rochester, NY
04.2013 - 05.2017
- Led a five-member team with total responsibility for print, online and event marketing revenue valued at over $3.5 million.
- Doubled event sponsorship revenue to $280K in three years.
- Increased sales in the Book of Lists, a flagship publication, to $281K, a 47% increase over three years.
- Implemented a pricing and supply/demand strategy for digital sales, posting increased revenues of more than 30%.
Education
Bachelor of Arts - Journalism/Cpmmunications
Duquesne University
Pittsburgh, PASkills
Sales Leadership & Management
Business Development
Digital Advertising Tactics & Execution
Strategic Planning
Negotiation
Consultative Marketing
B2B and B2C Sales Execution
Budgeting & Forecasting
Sales Training
Employee Development
Timeline
Regional Sales Director
APG Media of Chesapeake
04.2024 - Current
Director of Advertising
ACBJ/Nashville Business Journal
12.2019 - 09.2023
Digital Sales Manager
One News Digital/The Buffalo News
06.2017 - 08.2019
Director of Advertising
Rochester Business Journal
04.2013 - 05.2017
Bachelor of Arts - Journalism/Cpmmunications
Duquesne University