Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Joey Guyton

Nolensville

Summary

Dynamic Senior Sales Director with a proven track record at Dufresne Spencer Group, driving revenue growth through strategic sales initiatives and exceptional client relationship management. Recognized for enhancing key account growth and leading high-performing teams, achieving over 10% annual increases in bedding sales while fostering a culture of excellence and collaboration.

Overview

15
15
years of professional experience

Work History

Senior Sales Director

Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
01.2025 - 05.2025
  • Managed $150 million in retail locations in the States of Tennessee, Mississippi, and Arkansas.
  • Analyzed market trends to inform strategic planning decisions, ensuring continued success in a competitive industry landscape.
  • Built a high-performing sales force through rigorous recruitment processes and ongoing performance evaluations.
  • Identified areas of opportunity within existing accounts, upselling products or services accordingly for revenue growth.


Vice President of Bedding

Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
01.2022 - 01.2025
  • Managed over $350 million in bedding sales across the organization with increases in key metrics every year from 2022-2025.
  • Created a new bedding platform for the organization with a roadmap for vendor relations, gallery CAD layout, selling process, key performance metrics, and prospecting.
  • Managed three regional sleep coaches, senior category manager, and over two hundred sleep experts across the organization on a daily basis.
  • Developed key performance metric MAS for the organization an oversaw an increase in topline revenue and bedding sales per guest of over 10% annually each year during my tenure.
  • Maintained key vendor relationships and managed product assortment, stocking levels, RTV bedding, and market presentations.
  • Oversaw monthly marketing and promotional planning through cross departmental relationships.
  • Trained, coached, and scrimmaged the organization's bedding selling process through quarterly summits, sleep expert meetings, and individual store visits with regional coaches and vendor reps.
  • Served on the DSG Executive Management Board during this time period.

Regional Vice President of Sales

Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
04.2019 - 01.2022
  • Managed 34 locations and $350 million in sales across the southern United States markets (MO, KY, AR, TN, MS, LA, TX, NM).
  • Leveraged industry trends, competitor insights, and market research to inform strategic planning and drive proactive decision-making within the regional sales organization.
  • Oversaw budget planning and expense management for the regional sales department, ensuring optimal resource allocation for maximum ROI.
  • Created a results-driven culture by setting clear expectations, providing ongoing feedback, and recognizing outstanding achievements.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Served on the DSG Executive Management Board during this time period.

Director of Retail Sales

Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
09.2017 - 04.2019
  • Increased the Nashville market from a $14 million market with three locations to a $40 million market with six locations from Q3, 2017 to Q2, 2019.
  • Fostered a positive work environment that empowered employees, resulting in high levels of staff engagement and retention.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Established key performance metrics to monitor store performance, utilizing insights gained from data analysis to drive continuous improvement efforts.
  • Optimized staff scheduling based on store needs, ensuring proper coverage during peak hours while maintaining payroll budget constraints.
  • Coordinated special events such as product launches or seasonal promotions, creating buzz around new offerings or limited-time deals.
  • Evaluated competitor offerings to identify gaps in the market, seizing opportunities for revenue growth through differentiated product lines.
  • Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
  • Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.

Regional Sales Manager

Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
08.2010 - 09.2017
  • Oversaw company markets in TN, MS, AR, and Texas over this time period with an annual increase in sales and key metrics annually.
  • Led a high-performing sales team to exceed targets consistently, with focused coaching and mentorship.
  • Conducted regular performance reviews of sales team members, setting clear expectations and driving continuous improvement.
  • Boosted regional sales by implementing strategic marketing plans and fostering strong client relationships.
  • Assessed competitor strategies to identify potential gaps in the market, capitalizing on untapped opportunities for growth.
  • Collaborated with cross-functional teams to develop innovative solutions that enhanced the overall customer experience.

Education

BBA - Real Estate

Mississippi State University
Starkville, MS
08-1997

Skills

  • Deal closing
  • Key account growth
  • Client relationship management
  • Sales reporting
  • Sales strategy development
  • Revenue forecasting
  • KPI analysis
  • Team leadership
  • Team building
  • Industry networking
  • Sales training and leadership
  • Sales presentations

Accomplishments

2016 Regional Manager of the Year

Executive of the Month - March, 2023

Regional Director of the Month - March, 2025

Timeline

Senior Sales Director

Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
01.2025 - 05.2025

Vice President of Bedding

Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
01.2022 - 01.2025

Regional Vice President of Sales

Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
04.2019 - 01.2022

Director of Retail Sales

Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
09.2017 - 04.2019

Regional Sales Manager

Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
08.2010 - 09.2017

BBA - Real Estate

Mississippi State University

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Joey Guyton