Joey Guyton
Nolensville
Summary
Dynamic Senior Sales Director with a proven track record at Dufresne Spencer Group, driving revenue growth through strategic sales initiatives and exceptional client relationship management. Recognized for enhancing key account growth and leading high-performing teams, achieving over 10% annual increases in bedding sales while fostering a culture of excellence and collaboration.
Overview
15
15
years of professional experience
Work History
Senior Sales Director
Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
TN, MS, AR
01.2025 - 05.2025
- Managed $150 million in retail locations in the States of Tennessee, Mississippi, and Arkansas.
- Analyzed market trends to inform strategic planning decisions, ensuring continued success in a competitive industry landscape.
- Built a high-performing sales force through rigorous recruitment processes and ongoing performance evaluations.
- Identified areas of opportunity within existing accounts, upselling products or services accordingly for revenue growth.
Vice President of Bedding
Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
United States - National
01.2022 - 01.2025
- Managed over $350 million in bedding sales across the organization with increases in key metrics every year from 2022-2025.
- Created a new bedding platform for the organization with a roadmap for vendor relations, gallery CAD layout, selling process, key performance metrics, and prospecting.
- Managed three regional sleep coaches, senior category manager, and over two hundred sleep experts across the organization on a daily basis.
- Developed key performance metric MAS for the organization an oversaw an increase in topline revenue and bedding sales per guest of over 10% annually each year during my tenure.
- Maintained key vendor relationships and managed product assortment, stocking levels, RTV bedding, and market presentations.
- Oversaw monthly marketing and promotional planning through cross departmental relationships.
- Trained, coached, and scrimmaged the organization's bedding selling process through quarterly summits, sleep expert meetings, and individual store visits with regional coaches and vendor reps.
- Served on the DSG Executive Management Board during this time period.
Regional Vice President of Sales
Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
United States - South Division
04.2019 - 01.2022
- Managed 34 locations and $350 million in sales across the southern United States markets (MO, KY, AR, TN, MS, LA, TX, NM).
- Leveraged industry trends, competitor insights, and market research to inform strategic planning and drive proactive decision-making within the regional sales organization.
- Oversaw budget planning and expense management for the regional sales department, ensuring optimal resource allocation for maximum ROI.
- Created a results-driven culture by setting clear expectations, providing ongoing feedback, and recognizing outstanding achievements.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Served on the DSG Executive Management Board during this time period.
Director of Retail Sales
Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
Nashville, TN
09.2017 - 04.2019
- Increased the Nashville market from a $14 million market with three locations to a $40 million market with six locations from Q3, 2017 to Q2, 2019.
- Fostered a positive work environment that empowered employees, resulting in high levels of staff engagement and retention.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Established key performance metrics to monitor store performance, utilizing insights gained from data analysis to drive continuous improvement efforts.
- Optimized staff scheduling based on store needs, ensuring proper coverage during peak hours while maintaining payroll budget constraints.
- Coordinated special events such as product launches or seasonal promotions, creating buzz around new offerings or limited-time deals.
- Evaluated competitor offerings to identify gaps in the market, seizing opportunities for revenue growth through differentiated product lines.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
Regional Sales Manager
Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
Nashville, TN
08.2010 - 09.2017
- Oversaw company markets in TN, MS, AR, and Texas over this time period with an annual increase in sales and key metrics annually.
- Led a high-performing sales team to exceed targets consistently, with focused coaching and mentorship.
- Conducted regular performance reviews of sales team members, setting clear expectations and driving continuous improvement.
- Boosted regional sales by implementing strategic marketing plans and fostering strong client relationships.
- Assessed competitor strategies to identify potential gaps in the market, capitalizing on untapped opportunities for growth.
- Collaborated with cross-functional teams to develop innovative solutions that enhanced the overall customer experience.
Education
BBA - Real Estate
Mississippi State University
Starkville, MS08-1997
Skills
- Deal closing
- Key account growth
- Client relationship management
- Sales reporting
- Sales strategy development
- Revenue forecasting
- KPI analysis
- Team leadership
- Team building
- Industry networking
- Sales training and leadership
- Sales presentations
Accomplishments
2016 Regional Manager of the Year
Executive of the Month - March, 2023
Regional Director of the Month - March, 2025
Timeline
Senior Sales Director
Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
01.2025 - 05.2025
Vice President of Bedding
Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
01.2022 - 01.2025
Regional Vice President of Sales
Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
04.2019 - 01.2022
Director of Retail Sales
Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
09.2017 - 04.2019
Regional Sales Manager
Dufresne Spencer Group LLC Dba Ashley Furniture Homestore
08.2010 - 09.2017
BBA - Real Estate
Mississippi State University