Adobe Creative Suite
Joey Jacob
Marketing Director
Spring Hill
Summary
Experienced Marketing Director and Strategist with 8 years of strategic marketing and creative experience. Experienced digital strategist with an emphasis in content creation, organic media and data tracking. 7 years of experience in collaborating and working across different departments in various settings. 7 years of experience in creating and executing digital content and campaigns with various budgets and direct budget oversight including both paid social and paid search. I am an 8 on the Enneagram if you are into that sort of thing!
Overview
9
9
years of professional experience
Work History
Creative Director/Owner
The JĀCO Collective
6 2015 - Current
- Own and operate a media company specializing in content creation, media planning/buying and creative direction
- Worked with clients on marketing campaign planning, development and execution of various assets including graphic, photo, and video for digital placements
- Helped clients with digital marketing campaign development, strategy and execution including paid search and paid social, website design and funnel building as well as email campaign building and technical automation
- Advise and consult clients on overall marketing strategy to achieve business goals
- Helped advise on overall ideation, creation, and execution of holistic marketing campaigns
- Met customer needs and accomplished creative visions by overseeing strategic, focused campaigns
Director of Marketing
Scout Realty
05.2020 - 07.2020
- Handled all aspects of brand marketing execution and strategy including Paid Media, Organic Media, & Creative
- Led marketing, creative, and web development staff in creation of company branding and marketing campaigns
- Adapted marketing plans to specific audiences based on marketing channels
- Led, strategized and executed all digital campaigns including Facebook, Google, YouTube, etc.
- Led brainstorming and development of ad concepts for video and led creative team to execute ad campaigns
- Led creative team in the development of brand guidelines for the company
- Planned and worked with marketing team to execute multi channel marketing campaigns to include traditional media as well as digital media
- Developed campaigns and specific marketing strategies per quarter to hit company goals
- Tracked key metrics and developed spreadsheets and data models including specific KPIs
- Identified appropriate marketing channels and target customers for campaigns
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans
Digital Marketing Strategist
Lifeway Christian Resources
11.2016 - 05.2020
- Handled digital marketing strategy and project management for various product releases.
- Strategized and develop digital campaigns for multiple products throughout budget years.
- Ideated and executed both static and video ads to be placed in the marketplace
- Built and executed large scale Facebook, Instagram and Google campaigns with budgets from 40-75k per month while optimizing and adjusting ads to hit ROAS and traffic goals
- Planned and executed the strategy of all content marketing for the Groups Ministry team including blog content curation, podcast hosting and producing, newsletters and email sends
- Created and curated written, graphic and video content for multiple social media accounts and blog sites
- Offered data-driven recommendations aligned with overall company strategies that helped achieve revenue goals
- Led the growth of digital channels (blog, social accounts, podcasts) by a collective 27% over 3 years
- Led growth of product newsletters by 32% over 4 years
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans
Worship/Communications Director
The Bridge Church
08.2015 - 11.2016
- Responsible for the planning, staffing, and executing 5 weekly worship Services
- Managed a volunteer team of 50+ people on a weekly basis with weekly schedules
- Built and managed creative and technical teams for support of worship services through various content design
- Created, or managed the creation of various projects included large format document creation, video projects and graphic based content creation
- Managed paid advertising when promoting special events and the church as a whole
- Guided the creative direction for live services on a weekly basis
- Managed social accounts and content creation for both internal and external assets
Administrative Assistant
The Bridge Church
03.2015 - 08.2015
- Responsible for the direct support of Executive Pastor and various administrative tasks.
- Created and designed documents and spreadsheets to track attendance and growth patterns.
- Responsible for weekly and monthly financial counting and data entry.
- Managed Lead Pastor's schedule.
- Assisted Executive Pastor with church relocation planning and strategy.
Education
Communication
Southern New Hampshire University
Associate of Science - Business Admin
Columbia State Community College
05.2001 -
Skills
Marketing Strategy
undefinedSoftware
Microsoft Office
Mac based applications
Facebook and Google ad platforms
Timeline
Director of Marketing
Scout Realty
05.2020 - 07.2020
Digital Marketing Strategist
Lifeway Christian Resources
11.2016 - 05.2020
Worship/Communications Director
The Bridge Church
08.2015 - 11.2016
Administrative Assistant
The Bridge Church
03.2015 - 08.2015
Associate of Science - Business Admin
Columbia State Community College
05.2001 -
Creative Director/Owner
The JĀCO Collective
6 2015 - Current
Communication
Southern New Hampshire University
Similar Profiles
Jenny Carlton WhiteJenny Carlton White
Handmade Crafts Artist at The Covenant Collective; An Artist CollectiveHandmade Crafts Artist at The Covenant Collective; An Artist Collective
Evan Tyler WhiteleyEvan Tyler Whiteley
Chief Executive Officer at West Coast Cloud Collective LLCChief Executive Officer at West Coast Cloud Collective LLC
Frances AnnisFrances Annis
Children’s House Guide at Second Plane Homeschool CollectiveChildren’s House Guide at Second Plane Homeschool Collective
Kathleen FonsecaKathleen Fonseca
Registered Nurse, Intensive Care Unit at Advent Health Connerton LTACRegistered Nurse, Intensive Care Unit at Advent Health Connerton LTAC
Julia SuibeaJulia Suibea
Emergency Department RN at HCA Centennial Medical CenterEmergency Department RN at HCA Centennial Medical Center