Joseph Paysinger
Chuckey
Summary
What started in my basement has grown into a nationally distributed, one-of-a-kind basketball training system. I created the SRV Trainer from the ground up and successfully brought it to market through persistence, innovation, and hands-on execution at every stage of the process.
The SRV Trainer is 100% Made in the USA, with 90% of the manufacturing taking place right here in East Tennessee. Not only was I able to manufacture domestically, but I was also able to do it at a lower cost than producing overseas — something many companies struggle to achieve.
From product development and manufacturing to logistics, sales, and distribution, I mastered every step of the process. All of the hard work paid off with the successful launch and nationwide growth of the SRV Trainer.
Overview
6
6
years of professional experience
Work History
President & Founder
N.E.M. Sports
Greeneville, Tennessee
01.2020 - Current
- Founded and scaled N.E.M. Sports, a sports equipment company focused on athlete development technology and basketball performance training systems. Invented and commercialized the SRV Trainer, a multifunctional basketball training system integrating shooting, rebounding, and vertical training into a single platform.
Built company operations from concept stage through national commercialization- SUPPLY CHAIN MANAGEMENT
- Established sales footprint across more than 40 U.S. states during early-stage operations
- Successfully sold products into high schools, universities, sports performance facilities, private consumers, and former professional athletes
- Participated in basketball-related activations surrounding NCAA Men’s and Women’s Final Four events
- Developed relationships with former NBA athletes, basketball trainers, coaches, and sports influencers
- Led experiential product demonstrations and relationship-driven sales efforts with strong conversion performance
- Oversaw manufacturing coordination, inventory management, shipping logistics, vendor relationships, and customer fulfillment
- Coordinated regional product deliveries combined with live customer demonstrations and relationship-building
- Prior Operations & Logistics Leadership Experience
- Developed operational management, logistics coordination, scheduling, route planning, and customer service experience in high-accountability environments requiring execution, communication, and efficiency. Built practical leadership skills later applied to sports business operations, shipping logistics, and scaling physical product distribution systems.
Education
Bachelor of Arts (B.A.) - History
Tusculum College
Master of Arts - Education (M.A.Ed.), Curriculum & Instruction
Tusculum College
Skills
- Sports Business Development
- Revenue Growth Strategy
- Event Activation & Operations
- Sales Leadership & Team Development
- National Account Development
- Contract Negotiation
- Strategic Partnerships & Sponsorships
- Sports Technology Commercialization
- Athlete & Coach Relations
- Brand Growth & Market Expansion
- Manufacturing & Logistics Oversight
- Operations & Supply Chain Coordination
Timeline
President & Founder
N.E.M. Sports
01.2020 - Current
Master of Arts - Education (M.A.Ed.), Curriculum & Instruction
Tusculum College
Bachelor of Arts (B.A.) - History
Tusculum College
KEY CAREER HIGHLIGHTS
- Founded and scaled a sports equipment company with national distribution
- Commercialized a first-of-its-kind basketball training product
- Established sales presence across 40+ states
- Participated in national basketball event activations
- Built strategic athlete and sports-industry partnerships
- Managed startup growth across sales, operations, and logistics
INDUSTRY EXPOSURE
- Experience working within or alongside:
- Basketball training, development, & Sports performance facilities
- NCAA-related basketball activities
- Athlete branding and ambassador relationships
- Grassroots basketball networks
- Sports equipment commercialization, Sports-event partnerships and activations
PERSONAL BRAND
Known for combining entrepreneurial execution, basketball-industry knowledge, relationship-driven business development, and operational leadership to build emerging sports brands and commercialize innovative athlete-development products.