Julia Hoover
Nashville
Summary
Dynamic sales leader with a proven track record at EBSCO Information Services, driving $140 million in revenue while cultivating strong client relationships. Expertise in strategic planning and contract negotiation, achieving 105% of quota through client-focused solutions. Recognized for exceptional team leadership and delivering impactful results in competitive markets.
Overview
21
21
years of professional experience
Work History
Regional Sales Manager
EBSCO Information Services
Nashville
01.2017 - Current
- Support the largest college, university, medical, and hospital libraries in the Southeast, while driving revenue growth in the subscription services division of EBSCO.
- Response for a revenue budget of $140 million.
- I have maintained customer relationships by providing support, information, and guidance on the changing landscape of subscription services.
- I achieved and exceeded the established quota each fiscal year of employment.
National Account Director
Monster Worldwide – Internet – SaaS – Software Sales
Nashville
01.2016 - 01.2017
- Supported Monster's largest customers throughout Tennessee while driving $13 million in high volume, top-line revenue in the HCM technology space.
- Key clients included Dollar General, Nissan, Bridgestone, Pilot Travel Centers, ServiceMaster, Louisiana Pacific, Tractor Supply, and Kirkland's.
- Industry experience in transportation, healthcare, retail, and consumer products.
- Delivered monthly and quarterly updates to upper management.
- Created and executed multi-platform corporate technology solutions that included cloud strategies and corporate brand marketing campaigns, which utilized digital, social, video, SEO, and pay-per-click strategies.
- Focused on developing new business by researching organizations, learning about their key initiatives, and contacting C-level executives to build stronger partnerships.
- Achieved 105% of quota by adopting a client-focused approach that significantly grew the account base
- Grew new business by 40% by cold calling, cultivating new relationships, and closing new accounts
General Manager
United Metro Media, LLC. /Job News – Recruitment Marketing/Advertising Agency
Nashville
01.2012 - 01.2016
- Directed the advertising agency, including hiring, training, and mentoring a diverse staff comprising six inside sales account managers, a social media strategist, and a graphic designer, in delivering over 300 recruitment programs per month to demanding Fortune 500 clients.
- Led business development through full-service TV, digital communications, and advertising programs for B2B and B2C clients.
- Ensured profitability, budget compliance, and meeting annual budgets.
- Successfully managed new business prospecting that grew new accounts by 12% in 2012, 17% in 2013, 26% in 2014, and 35% in 2015.
- Grew year-over-year renewal business by achieving a 90% renewal rate increase from 2012 to 2015
Vice President of Sales – East Coast
Bert-Co – Luxury Folding Carton Manufacturer
Los Angeles
01.2009 - 01.2012
- Provided overall leadership and direction for an East Coast sales staff of 10 outside account executives, managed multiple priorities, and balanced risks and rewards to ensure profitable results and sustainable growth
- Partnered with senior management to develop comprehensive product and sales strategies that ensured the achievement of the organization's long-term direction and objectives
- Provided monthly reporting updates and internal communications on performance metrics
- Developed and implemented long-term business strategies, product design, and packaging plans with Fortune 500 companies worldwide, including Brown-Forman, Diageo, Coty Fragrance, Parlux Fragrance, Estee Lauder, Schering-Plough, 3M, and Johnson and Johnson
- Created alliances and presented product strategies with C-Level executives at large big-box and small boutique retailers across North America
- Managed and grew sales base from $8M to $15M (33% bottom-line revenue growth) within 24 months
Director of Marketing and Distribution | Associate Publisher
Panache Partners – Publishing
Dallas
01.2004 - 01.2009
- Generated and implemented marketing and sales strategies and developed sales goals, territories, and processes for a start-up company from the ground floor
- Spearheaded, created policies, and owned the organization of the marketing department from the ground up
- Provided monthly customer reporting updates on ROI for marketing, TV, and digital strategies and developed an annual marketing budget
- Attracted, developed, and retained a high-performing sales team of twenty-one regional associate publishers/account executives
- Developed printed publications and launched digital marketing and public relations strategies for interior design, travel, wine, design, construction, and home builder clients from scratch to $15M in revenue within four years
- Built personal books through content development of theme-based coffee table books by selling editorial advertorial pay-to-play advertising and content marketing sales revenue from $0 to $1.25M within one year
- Led the contract negotiation for expansion into the European market to create and distribute books in England, Italy, Germany, Switzerland, and Scotland
- Honored with two consecutive Outstanding Contributor Achievement awards (2006 – 2007)
Education
Bachelor of Science - Business Administration & Marketing
University of Tennessee
12-1988
Skills
- Salesforce
- Microsoft Office 360
- NetSuite
- Cision-PR Software
- Contract negotiation
- Staff management
- WebEx
- Tableau
- Customer relationship management
- Budget management
- Revenue forecasting
- Market analysis
- Client-focused solutions
- Negotiation skills
- Team leadership
- Strategic planning
Websites
Technological Skills
- Salesforce
- Microsoft Office 360
- NetSuite
- Cision-PR Software
- Google AdWords
- Microsoft Office
- WebEx
- Tableau
Timeline
Regional Sales Manager
EBSCO Information Services
01.2017 - Current
National Account Director
Monster Worldwide – Internet – SaaS – Software Sales
01.2016 - 01.2017
General Manager
United Metro Media, LLC. /Job News – Recruitment Marketing/Advertising Agency
01.2012 - 01.2016
Vice President of Sales – East Coast
Bert-Co – Luxury Folding Carton Manufacturer
01.2009 - 01.2012
Director of Marketing and Distribution | Associate Publisher
Panache Partners – Publishing
01.2004 - 01.2009
Bachelor of Science - Business Administration & Marketing
University of Tennessee
Similar Profiles
Nicholas James ManosNicholas James Manos
Implementation Specialist at EBSCO Information ServicesImplementation Specialist at EBSCO Information Services
Cory LeberCory Leber
Regional Sales Manager at EBSCO Information ServicesRegional Sales Manager at EBSCO Information Services
Rebekah ReyesRebekah Reyes
Technical Support Representative at EBSCO Information ServicesTechnical Support Representative at EBSCO Information Services
Joe BrehmJoe Brehm
Finance Manager at Royal Automotive GroupFinance Manager at Royal Automotive Group
Grace ReynoldsGrace Reynolds
Middle School Math and Science Teacher at Ezell-Harding Christian SchoolMiddle School Math and Science Teacher at Ezell-Harding Christian School