Julie Toomey
Nashville
Summary
Integrated Marketing Manager specializing in the development of global packaging strategies. Managing cross-functional teams to establish scalable packaging systems and enhance digital storefront product detail pages. Delivered impactful visual identity refreshes, driving brand consistency and market visibility.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Minecraft Integrated Marketing Manager (via Ten Gun)
Microsoft
05.2022 - Current
- Marketing lead for channel offerings across the Minecraft franchise. Leads global games packaging and digital storefronts, shaping customer experiences across console, PC, and emerging platforms.
- Managed channel offerings for new game launches, driving impactful in-store promotions and digital merchandising initiatives.
- Executed strategy for scalable global packaging systems and retail programs, ensuring consistent visual identity across all channels.
- Collaborated with brand, game development, creative, sales, and regional teams to drive market entry and increase player engagement.
- Cultivated relationships with platform partners to secure timely asset delivery for successful launches.
Trade Marketing Project Coordinator
Moose Toys
Los Angeles
08.2020 - 05.2022
- Coordinated creation and rollout of in-store merchandising displays across US for multiple Moose Toys brands, enhancing visibility with top-of-aisle end-cap and pallet displays.
- Assessed feasibility and profit margins for development of merchandising displays.
- Evaluated the feasibility of developing merchandising displays and analyzed profit margins to inform design decisions.
- Managed project timelines and ensured timely delivery of marketing materials.s
Project Manager & Social Media Manager
MTM | WATCH
Los Angeles
01.2019 - 08.2020
- Led creative marketing strategies and managed project workflows to ensure timely delivery.
- Developed monthly posting schedules and strategies for YouTube, Instagram, Facebook, Twitter, and Snapchat to engage and expand audience reach.
- Coordinated photo shoots to create high-quality marketing materials that aligned with brand messaging.
- Developed an influencer affiliation program to build brand partnerships.
Marketing Assistant
Antunes
05.2018 - 09.2018
- Executed comprehensive marketing campaign for new product launch, driving awareness and interest among potential customers.
- Led company rebranding efforts, aligning strategies with market trends to enhance brand visibility.
- Organized and executed video production and editing, supporting marketing strategies to engage target audiences.
- Created innovative materials for clients and websites, enhancing user engagement.
- Photographed product shoots, delivering high-quality imagery.
Media Project Manager Intern
DSC Logistics
05.2017 - 12.2017
- Introduced video format training, generated ideas and pitches for company training videos, filmed and edited videos distributed to 50+ locations.
- Managed recruitment initiatives and networking efforts to onboard new members for 'Awesome,' a women's excellence in supply chain society.
- Facilitated recruitment and networking efforts to attract new members to 'AWESOME,' a women's excellence in supply chain society.
Education
Bachelor of Science -
University of Kentucky
Lexington, KY01-2018
Skills
- Marketing strategy and project management
- Visual identity and packaging design
- Visual merchandising and digital storefronts
Certification
- Certified Scrum Product Owner (CSPO)
- Google AdWords
- Production Assistant
Timeline
Minecraft Integrated Marketing Manager (via Ten Gun)
Microsoft
05.2022 - Current
Trade Marketing Project Coordinator
Moose Toys
08.2020 - 05.2022
Project Manager & Social Media Manager
MTM | WATCH
01.2019 - 08.2020
Marketing Assistant
Antunes
05.2018 - 09.2018
Media Project Manager Intern
DSC Logistics
05.2017 - 12.2017
Bachelor of Science -
University of Kentucky