Kaleigh Hickey
Nashville
Summary
Experienced event professional skilled in planning and executing high-impact events that drive brand awareness, customer engagement, and lead generation. Adept at managing logistics, collaborating with cross-functional teams, and delivering memorable experiences that align with business objectives.
Overview
8
8
years of professional experience
Work History
Director, Global Field Marketing
Atlan
10.2024 - Current
- Scale Atlan's field marketing efforts, both virtual and in-person, into a driving force to help Atlan become a home for data teams around the world. Build repeatable templates to be efficient where possible and experiment continuously to drive new experiences each time.
- Own and develop Atlan's event strategy and calendar, from large splashes like conferences and webinars to closed-door settings like roundtables or wine and dines across the full funnel
- Own end-to-end execution of events and work with external agencies where needed to make each event successful.
- Responsible for a $2.8 million dollar event budget.
Senior Manager, Americas Marketing
Immuta
07.2023 - 10.2024
- Partner with sales leadership to understand sales objectives and develop comprehensive regional marketing plans to support pipeline and revenue growth, both net new and expansion in the Americas region.
- Work with my peers in global demand generation, ABM, partner marketing, content, and product marketing to ensure regional marketing plans are optimized and global programs support regional needs.
- Oversee a team of four marketers that are each responsible for creating and executing marketing strategies to support regional sales targets.
- Analyze and report on the impact of the Americas marketing strategy.
Senior Manager, Global Events
Immuta
02.2021 - 07.2023
- Drove the global events strategy to drive brand awareness and audience acquisition by developing and delivering event marketing campaigns across global markets.
- Annually executed 75+ internal and external events while managing a $2.5M event budget.
- Led onsite teams of 5-50 and managed event budgets from $5K to $500K. Enhanced program quality at lower cost.
- Managed all aspects of event production inclusive of planning, staffing, budgeting, contract negotiation, execution, and post event reconciliation and reporting.
- Continuously measured KPIs and ROI to gauge program success and enhancements as needed.
- Led multidimensional presence at both the Snowflake and Databricks Summits, which included multiple exhibits, onsite and offsite events, briefings, and brand activations. Both of those events combined led to $1.8 million in sales revenue in 2022.
- Conceived and unveiled Immuta's first global roadshow which included twelve stops across North America, EMEA, and APJ.
- Oversaw one direct report and several event agencies.
Event Manager
Immuta
02.2020 - 02.2021
- Managed the planning and execution of strategic events–both owned and sponsored. Created comprehensive project plans using event briefs, event promotion plans, and Asana boards.
- Identified and evaluated strategic events for sponsorship, conceptualized owned events, and maintained Immuta's strategic event calendar.
- Built event processes, playbooks, and toolkits to lead marketing communications around field marketing and events globally.
- Managed ordering and inventory for swag and event materials.
Corporate Event Manager
Continuum
06.2017 - 09.2019
- Supervised and executed Continuum's presence at 100+ top industry trade-shows and events.
- Managed a $1.5 million-dollar event budget and determine appropriate ROI.
- Conference Manager of Continuum's global user conference, Navigate.
- Worked as the primary point of contact for all vendors and made recommendations on cost savings, determined and initiated RFPs when appropriate, oversaw vendor negotiation and management.
Education
Bachelor of Arts -
Assumption University
05.2016
Skills
Event Strategy, Planning, & Execution
Conference Planning & Management
Experiential Activation Marketing
Vendor Sourcing & Management
Data-Driven Event Frameworks
G Suite, Pardot, Hubspot, Salesforce, Looker, Eventbrite, Cvent, Sendoso, Bizzabo, Asana
Timeline
Director, Global Field Marketing
Atlan
10.2024 - Current
Senior Manager, Americas Marketing
Immuta
07.2023 - 10.2024
Senior Manager, Global Events
Immuta
02.2021 - 07.2023
Event Manager
Immuta
02.2020 - 02.2021
Corporate Event Manager
Continuum
06.2017 - 09.2019
Bachelor of Arts -
Assumption University
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