KARTHIKEYAN DHANABAL
Business Analyst
Coimbatore
Summary
Strategic and data-driven Senior Key Account Manager with extensive experience in driving business growth, expanding market reach, and utilizing advanced data analytics. Proficient in optimizing restaurant performance, leveraging insights for decision-making, and executing revenue-focused Go-To-Market (GTM) strategies. Proven track record of achieving operational excellence, fostering stakeholder engagement, and implementing impactful sales strategies. Ready to contribute expertise to a high-growth organization.
Overview
7
7
years of professional experience
Work History
Senior Key Account Manager
Swiggy Limited
08.2022 - Current
- Spearheaded restaurant onboarding, increasing business portfolio by 15%
- Developed a one-view discounting dashboard, reducing report generation time by 30%
- Designed GTM strategies that enhanced market share from 57% to 61% during NYE campaigns
- Led cross-functional teams in executing GMV growth initiatives, ensuring optimized resource allocation
- Utilized Excel and Looker Studio for forecasting, dashboard creation, and strategic decision-making
- Led a team of 4+ account managers, ensuring effective training, mentoring, and performance optimization
- Designed and delivered structured training programs for new joiners, streamlining their onboarding experience
- Took full ownership of the entire discounting charter, optimizing strategic investment without impacting profitability
- Developed a deep understanding of SOPs for different charters, ensuring seamless execution of business strategies
- Managed and resolved SAM (Strategic Account Management) level partner queries, ensuring top-tier service and issue resolution
- Established clear expectation-setting mechanisms with restaurant partners to align business goals effectively
- Increased revenue from partners by formulating strategic investment plans that delivered high ROI while maintaining their bottom lines
- Spearheaded data-driven decision-making using Excel and Looker Studio, driving revenue growth and operational efficiency
Assistant Manager
IndiaMART InterMESH Limited
01.2021 - 08.2022
- Increased customer retention by 58% through innovative follow-up systems
- Developed advanced Excel tools that improved operational efficiency by 25%
- Led CRM automation initiatives, optimizing data utilization for customer insights
- Mentored and coached junior team members, enhancing onboarding and customer relationship management
Senior Executive – Client Servicing
IndiaMART InterMESH Limited
08.2019 - 01.2021
- Exceeded revenue and retention targets by implementing strategic upselling initiatives
- Provided mentorship to junior team members, improving team efficiency
- Leveraged data visualization tools for market analysis and client presentations
Technical Sales Engineer
S&T Engineers
01.2018 - 08.2019
- Delivered technical sales presentations, leading to a 20% increase in sales
- Provided product feedback that drove product enhancements based on customer insights
- Represented the company at trade shows, expanding industry relationships
Education
Bachelor of Engineering - Mechatronics Engineering
Coimbatore Institute of Engineering And Technology
Coimbatore 04.2001 -
HSSC -
Vidiyal Matriculation Higher Sec School
Trichy 04.2001 -
Skills
Strategic Account Management
Accomplishments
- Increased Coimbatore’s market share from 55% to 61%.
- Executed the '1 Rs Idly' campaign, significantly increasing brand visibility.
- Secured Anandhaas as an ad partner after eight years, boosting ad revenue.
- Consistently met incentive targets for over 10 consecutive months.
- Increased market share across multiple territories (Thanjavur: 39% → 43%, Madurai: 52% → 55%).
- Drove MoM growth in OPM and GMV through analytics and targeted campaigns.
Timeline
Senior Key Account Manager
Swiggy Limited
08.2022 - Current
Assistant Manager
IndiaMART InterMESH Limited
01.2021 - 08.2022
Senior Executive – Client Servicing
IndiaMART InterMESH Limited
08.2019 - 01.2021
Technical Sales Engineer
S&T Engineers
01.2018 - 08.2019
Bachelor of Engineering - Mechatronics Engineering
Coimbatore Institute of Engineering And Technology
04.2001 -
HSSC -
Vidiyal Matriculation Higher Sec School
04.2001 -
Attributes
- Analytical thinker with a strong problem-solving approach.
- Self-motivated and adaptable to dynamic business environments.
- Collaborative team leader with excellent communication skills.
- Proven ability to mentor and guide teams toward organizational success.
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