Katherine R. Mason
Brentwood
Summary
Account Executive Manager with a proven track record, excelling in client relationship management and contract negotiation. Skilled in driving sales growth through innovative digital campaigns and effective communication. Passionate about fostering strong partnerships and delivering exceptional results in B2B sales environments.
Overview
7
7
years of professional experience
Work History
Account Executive Manager
Hoffman Media
Birmingham
11.2011 - 07.2013
- Print and online advertising sales for four National magazine titles
- Contract negotiation
- Prospect for new advertising business
- Managed client relationships to ensure satisfaction and retention.
- Collaborated with sales teams to align strategies with client needs.
- Trained junior staff on account management best practices.
- Created marketing campaigns utilizing digital platforms such as social media, email, and websites.
Account Executive
Birmingham Magazine
Birmingham
11.2009 - 11.2011
- Print and online advertising sales to new and existing mid-sized and small businesses.
- Worked to create sales strategies, including event sponsorships and online contests for advertisers.
- Networked several times a week to find prospective advertisers.
- Regularly negotiated contracts.
- Developed client relationships to enhance brand visibility and engagement.
- Collaborated with marketing team to create compelling advertising campaigns.
- Managed client accounts ensuring timely project delivery and satisfaction.
- Maintained accurate records of all sales activities using CRM software systems.
Executive Assistant
James Bruno, Inc.
Birmingham
04.2006 - 09.2009
- Coordinated executive schedules and managed calendar appointments efficiently.
- Organized meetings, prepared agendas, and documented meeting minutes diligently.
- Maintained confidential files and records in accordance with company policies.
- Monitored incoming emails and responded accordingly in a timely manner.
- Answered telephone calls from customers or clients providing assistance where necessary.
- Scheduled and arranged travel and hotel reservations for meetings, conferences and seminars.
- Planned and coordinated various business and nonprofit events.
Education
Bachelor of Science - Psychology
Birmingham Southern College
Birmingham, ALSkills
- Client relationship management
- Lead identification and generation
- Cold calling
- Sales territory growth
- Account management
- Contract negotiation
- Team collaboration
- Effective communication
- Problem solving
- Time management
- Networking
- Prospecting
- B to B sales
- Digital sales
- Appointment scheduling
Professional Associations And Community Service
- Member, American Marketing Association, Birmingham, AL
- Past President, Birmingham South Sales Club, Birmingham, AL
- Past President, Junior Board Member, Juvenile Diabetes Research Foundation, Birmingham, AL
- Committee Member, Girlfriends Gala, The Literacy Council, Birmingham, AL
- Former Sponsorship Chair, Paint the Town Red, American Red Cross, Birmingham, AL
- Nominee, Young Professional (YP) of the Year, Birmingham Business Alliance, Birmingham, AL
- Host Chair, St. James Episcopal Day School Gala, Baton Rouge, LA
- Volunteer, St. George's Episcopal Church, Nashville, TN
Career Experience
- Hoffman Media, Birmingham, AL, Advertising Manager, 11/01/11, present, Print and online advertising sales for four National magazine titles, Contract negotiation, Prospect for new advertising business
- Birmingham Magazine, Birmingham, AL, Account Executive, 04/01/10, 11/01/11, Print and online advertising sales to new and existing mid-sized and small businesses, Worked to create sales strategies, including event sponsorships and online contests for advertisers, Networked several times a week to find prospective advertisers, Regularly negotiated contracts
- Portico Magazine, Birmingham, AL, Account Executive, 05/01/09, 04/01/10, Sold print and online advertising to existing clients and prospected new sales, Handled social media interactions, Negotiated and developed contracts for clients
- Birmingham Business Journal, Birmingham, AL, Circulation Sales Executive, 11/01/08, 04/01/09, Sold group and individual subscriptions by networking, cold calling, email blasts, and mailers, Made Smart Reader presentations to small to mid-sized businesses, Networked at least 3 days a week to prospect for new sales
- Theresa Bruno, Inc., Birmingham, AL, Production Assistant/ Personal Assistant, 04/01/06, 09/01/08, Coordinated various facets of production of Jack’s television commercials in Birmingham and LA, Scheduled Theresa’s personal and professional obligations, Planned and coordinated various business and nonprofit events
Timeline
Account Executive Manager
Hoffman Media
11.2011 - 07.2013
Account Executive
Birmingham Magazine
11.2009 - 11.2011
Executive Assistant
James Bruno, Inc.
04.2006 - 09.2009
Bachelor of Science - Psychology
Birmingham Southern College