Kavinkumar Boopathi
Erode
Summary
Results-driven e-commerce professional with 10 years of experience in seller onboarding, marketplace management, and revenue growth. Currently leading a team at Ajio, managing a ₹ 2 crore monthly turnover. Proven expertise in scaling online marketplaces, optimizing seller performance, and driving business expansion. Passionate about leveraging analytics, and strategic partnerships to enhance e-commerce operations.
Experienced with identifying growth opportunities and developing strategies to capitalize on them. Utilizes analytical skills to drive business development initiatives. Track record of effective team leadership and successful project management.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Assistant Manager
Ajio
Tirupur
02.2023 - Current
- Company Overview: Reliance Retail
- Spearheaded seller onboarding and marketplace expansion, contributing to a ₹2 crore monthly turnover
- Managed a team of 4, optimizing seller performance through data-driven strategies
- Built strong relationships with vendors, ensuring long-term partnerships and operational excellence
- Coordinated with internal teams to streamline cataloging, pricing, and compliance processes
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Managed inventory levels to minimize stockouts while reducing overhead costs.
Auditing and Onboarding
Meesho
Erode
05.2022 - 02.2023
- Conducted Comprehensive Audits: Spearheaded internal audits to ensure compliance with company policies and regulatory standards, identifying and mitigating process risks
- Streamlined Onboarding Processes: Developed and implemented efficient onboarding protocols for new vendors/employees, reducing integration time and enhancing operational readiness
- Data-Driven Analysis: Leveraged detailed audit data to provide actionable insights, leading to process improvements and enhanced operational efficiency
- Cross-Functional Collaboration: Worked closely with various departments to align auditing practices with strategic goals and ensure smooth onboarding experiences
- Process Improvement Initiatives: Identified gaps and recommended process enhancements, contributing to a reduction in compliance issues and improved performance metrics
- Managed approximately 30 incoming calls, emails and faxes per day from customers.
Ecommerce Marketing Manager
CARTEASY
Erode
08.2019 - 03.2022
- Company Overview: Authorized Partner
- Authorized Partnership Management: Spearheaded the onboarding process for CARTEASY as an authorized partner with major e-commerce platforms such as Amazon, Flipkart, and Meesho
- Team Leadership: Managed and led a team of 16+ professionals, fostering a collaborative environment to ensure efficient and compliant onboarding processes
- Strategic Onboarding Execution: Developed and implemented tailored onboarding strategies that streamlined vendor integration and aligned with platform-specific requirements
- Cross-Functional Collaboration: Coordinated with internal teams and platform representatives to resolve issues, maintain compliance, and drive continuous process improvements
- Process Optimization: Introduced quality control measures and process enhancements that reduced onboarding time and improved overall operational efficiency
- Authorized Partner
- Collaborated with cross-functional teams to ensure a cohesive marketing approach across all channels.
- Increased online sales by developing and implementing targeted ecommerce marketing strategies.
Education
BCA -
BHARATHIYA UNIVERSITY
Erode,Tamilnadu 07.2010 - 01.2013
Skills
- Seller Onboarding & Vendor Management
- Marketplace Strategy & Growth
- Business Development & Revenue Optimization
- Data Analytics & Performance Tracking
- Team Leadership & Cross-functional Collaboration
- AI Tools: ChatGPT
* Operations management
* Customer relationship management (CRM)
* Vendor relationship management
Projects And Achievements
- Scaled seller acquisitions by 89%, driving higher GMV and engagement.
- Implemented AI-based analytics to improve seller performance and reduce churn.
- Led marketplace optimization strategies, increasing sales conversion GMS rates by 90%.
Timeline
Assistant Manager
Ajio
02.2023 - Current
Auditing and Onboarding
Meesho
05.2022 - 02.2023
Ecommerce Marketing Manager
CARTEASY
08.2019 - 03.2022
BCA -
BHARATHIYA UNIVERSITY
07.2010 - 01.2013
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