Kayla Lang

Core Experience

• Lead strategy and governance for a decentralized WordPress ecosystem of 212 public sites and 30+ web revisors across 21 departments and multiple centers.
• Direct the college’s largest digital transformation, including multi‑phase rebuilds, content‑strategy modernization, and enterprise WDS migration.
• Serve as the college’s accessibility and compliance lead, overseeing WCAG 2.1 AA monitoring, remediation, document/form accessibility, and unit training.
• Build and manage analytics infrastructure (GA4, GTM, CRM, UTM governance); create dashboards and executive‑level insights to guide strategy and demonstrate ROI.
• Optimize SEO, performance, tagging, information architecture, and tracking infrastructure; advise units on GTM implementations, consent/privacy requirements, and data accuracy.
• Champion digital governance and platform alignment with central UT units; lead cross‑functional vendor and campus partnerships and drive multi‑phase change‑management during major platform, policy, and standards adoption.
• Develop digital content strategies supporting recruitment, engagement, donor communications, and high‑visibility university initiatives.
• Manage targeted email campaigns and cross-channel communication workflows; analyze engagement metrics to refine strategy and improve outcomes.
• Author governance documentation, SOW frameworks, onboarding guides, and best‑practice standards aligned with UT policies (IT0002‑K, GE0006, Acceptable Use, Digital Presence).
• Supervise a team of two web developers; oversee workload planning, QA, professional development, and operational continuity.
• Provide technical guidance across digital platforms, ensuring accessibility, branding, performance, and security standards are upheld.

Key Achievements

• Completed a college-wide content audit and led redesigns of the college site, 21 departmental sites, and 12+ center/program sites.
• Developed and launched the College’s SharePoint intranet (CAS Hub).
• Guided major technical upgrades including database server migration, PHP modernization, and the transition to Global GA4, establishing analytics governance college‑wide.
• Implemented the PublishPress workflow system to improve accountability, content quality, and policy compliance.
• Completed 944 web requests in 2025, maintaining high‑quality service and governance across decentralized units.

• Led integrated recruitment communications across web, email, events, and CRM to support graduate and undergraduate enrollment goals.
• Managed departmental website, analytics, and branding; developed content strategies that strengthened recruitment, donor, and alumni engagement.
• Built CRM workflows and analytics dashboards (Slate, CollegeNet) to improve applicant conversion and inform resource allocation.
• Collaborated with admissions, enrollment, and faculty leaders to execute recruitment campaigns, including targeted email outreach and program‑specific web content.
• Developed promotional content, social media strategies, and publicity campaigns that enhanced departmental visibility locally and nationally.
• Coordinated major recruitment programs (NSF‑funded REU, annual research open house, on‑campus visit programs) and represented the department at conferences and feeder schools.
• Provided CRM training and communication guidance to faculty, staff, and administrators; improved outreach workflows and data practices.
• Supported advisory board events and departmental fundraising initiatives through targeted communications and stakeholder coordination.

• Intern for Dr. John Haas.
• Designed newsletters, managed web content, and documented departmental events to support outreach and recruitment.
• Represented the department at recruitment events and delivered presentations to prospective students and families.
• Provost’s Office; collaborations with UT‑certified vendors.