KELLY LYTLE
Medina
Summary
Award-winning, million-dollar producer with a proven track record of driving revenue growth in highly competitive markets. Expertise in building trusted relationships with physicians, business owners, and key decision-makers fosters collaboration and enhances sales effectiveness. Proficient in consultative selling and territory management, with a talent for communicating complex information clearly and persuasively. Recognized for exceptional client retention, strategic problem-solving abilities, and rapid adaptability—strengths that translate into success within the pharmaceutical sales industry.
Overview
20
20
years of professional experience
Work History
ACCOUNT EXECUTIVE
WNBJ / Nulogic Marketing
Jackson, TN
01.2022 - Current
- Manage a multi-industry territory with a focus on long-term relationship development and strategic account growth.
- Deliver consultative, ROI-driven solutions across broadcast, digital, and social platforms.
- Consistently exceed revenue goals while maintaining top-tier client retention.
- Conduct competitive analysis and identify new business opportunities.
- Present complex solutions clearly and persuasively.
ACCOUNT EXECUTIVE
Via Media
Jackson, TN
01.2016 - 01.2022
- Built and managed a strong book of business, driving consistent year-over-year revenue growth.
- Developed integrated marketing strategies for e-commerce and service-based clients.
- Negotiated contracts, managed budgets, and delivered measurable performance improvements.
ACCOUNT MANAGER
Nexstar
Jackson, TN
01.2014 - 01.2016
- Expanded FOX market share by 30% through targeted outreach and competitive positioning.
- Prospected, pitched, and closed new business across a multi-county territory.
- Built strong relationships with key decision-makers.
ACCOUNT EXECUTIVE
Spectrum Reach
Jackson, TN
01.2011 - 01.2014
- Managed a large territory and consistently exceeded digital sales goals.
- Delivered consultative solutions and educated clients on emerging digital platforms.
- Negotiated pricing, built proposals, and executed campaigns with precision.
BRANCH MANAGER
Western Finance
Jackson, TN
01.2009 - 01.2011
- Launched and grew a new branch from the ground up.
- Oversaw operations, staffing, and financial performance.
- Built strong customer relationships and increased revenue.
ACCOUNT EXECUTIVE / ASSISTANT MANAGER
HSBC / Beneficial
Jackson, TN
01.2006 - 01.2009
- Consulted with clients to identify financial needs and recommend tailored solutions.
- Negotiated contracts and maintained high customer satisfaction.
Education
BS - Management
Bethel University
McKenzie, TennesseeSkills
- RELATIONSHIP BUILDING
- TERRITORY MANAGEMENT
- COMPETITIVE SELLING
- CUSTOMER NEEDS ANALYSIS
- PERSUASIVE COMMUNICATION
- CONTRACT NEGOTIATION
- REVENUE GROWTH
- CRM & DATA-DRIVEN SALES
- TIME & ROUTE MANAGEMENT
- BRAND POSITIONING
- OBJECTION HANDLING
HONORS
Million-Dollar Producer, Digital Dominator Leader, President's Council, Peak Performer Award, AE of the Year, Highest Client Retention, Annual Budget Buster
Timeline
ACCOUNT EXECUTIVE
WNBJ / Nulogic Marketing
01.2022 - Current
ACCOUNT EXECUTIVE
Via Media
01.2016 - 01.2022
ACCOUNT MANAGER
Nexstar
01.2014 - 01.2016
ACCOUNT EXECUTIVE
Spectrum Reach
01.2011 - 01.2014
BRANCH MANAGER
Western Finance
01.2009 - 01.2011
ACCOUNT EXECUTIVE / ASSISTANT MANAGER
HSBC / Beneficial
01.2006 - 01.2009
BS - Management
Bethel University