KENDRA A. DICKERSON
Nashville,TN
Summary
Innovative Marketing Associate gifted at identifying promotional opportunities, implementing cost-effective marketing initiatives and performing extensive market analysis and research. Motivated professional with 15 years of experience in the property management industry. Passionate about achieving client goals through strong communication and leadership abilities. Possess strong organizational and communication skills with extensive brand consulting and web-based advertising experience.
Overview
14
14
years of professional experience
Work History
Corporate Marketing Associate
Carter-Haston
08.2024 - Current
- Wrote and edited blogs, social media posts, web copy and emails.
- Assisted in media releases and publicity events to promote company,
- Analyzed content engagement across channels and used knowledge to inform efforts going forward.
- Developed and executed ongoing charitable and community events.
- Planned and executed events and marketing programs to increase qualified leads.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Established and managed relationships with external data providers and research vendors.
- Created customized marketing materials to increase product awareness.
- Tracked key metrics and developed spreadsheets and data models.
- Utilized specialized software to capture and process data.
- Generated reports to support development and implementation of marketing plans.
Regional Marketing & Leasing Specialist
Campus Life & Style
01.2023 - 08.2024
- Built effective and strategic leasing and marketing strategies for student housing communities across the country.
- Created quarterly marketing plans, social media campaigns, and outreach marketing materials that aid in the increase of current occupancy, pre-lease percentages, and rental rate growth.
- Provided training and on-site assistance to Leasing Professionals and Managers that aid in the personal growth of the company.
- Traveled to student-based markets across the country to learn enrollment logistics, research university statistics and procedures while updating market surveys biweekly.
- Planned and executes creative content, resident retention events, and marketing flyers to produce an increase in prospect traffic and lease conversion.
- Collected, completed, and processed lease applications.
- Showed apartments to potential tenants and answered questions regarding community.
National Operations Specialist
The Pivotal Companies
04.2022 - 10.2022
- Contractual assignment that aided in the rehabilitation of student housing communities across the country
- Handled property accounts, staff training, leasing and marketing based on the property's budgeted occupancy
- Provided detailed reporting and methodical methods to meet the community's quarterly goals and expectations during my assignment
Community Manager
Peak Made Real Estate
06.2021 - 04.2022
- Company Overview: Louisville, KY
- Managed the operations for an 800-unit student housing community and University of Louisville sports department
- Supervised all hiring, training, and development of staff
- Ensured that all appropriate occupancy rates, evictions, revenue, and expenses were maintained
- Managed all property facilities, vendor relations, TURN planning, and university contracts for budgeted occupancy
- Managed facility departments while ensuring the property is kept up to code with valid permits and inspections
- Louisville, KY
Regional Marketing & Leasing Specialist
The Franklin Johnston Group
07.2018 - 06.2021
- Company Overview: Arlington, VA
- Managed the marketing for 27 affordable housing communities within the Maryland, Virginia, and D.C
- Metro area
- Worked directly with the Vice President to provide beneficial product implementations, marketing programs, ILS, and SEO strategies for underperforming properties
- Provided weekly and YTD reports to both the on-site management teams and ownership
- Oversaw the overall reputation management ratings, customer service responses and prospect outreach for the Northern Virginia region
- Arlington, VA
Community Manager
B.HOM
09.2016 - 07.2018
- Company Overview: College Park, MD
- Supervised all hiring, training, and development of staff
- Ensured that all appropriate occupancy rates, evictions, revenue, and expenses were maintained
- Managed all property facilities, including 5 active retail spaces
- Established contracts with vendors while processing company invoices
- Managed facility departments while ensuring the property is kept up to code with valid permits and inspections
- College Park, MD
Assistant Community Manager
American Campus Communities
09.2015 - 09.2016
- Company Overview: College Park, MD
- Developed budgeting accuracy for the property's leasing sales, employment, marketing, and vendor relations
- Managed a 258-unit property with six active retail spaces
- Responsible for helping the property meet budgeted revenues, expenses, and net operating income
- Addressed customer concerns in a timely and fashionable manner
- Configured resident ledgers and balances property delinquency
- College Park, MD
Leasing and Marketing Manager
Peak Made Real Estate
05.2013 - 09.2015
- Company Overview: Murfreesboro, TN
- Planned and executed property's budget, lease vacancies, and on-campus marketing schedules
- Managed and obtained a 144 unit property by aiding in its turnover period through vendor contracting and product resolution
- Updated daily reports that detailed the property's current occupancy, preleased percentages, and traffic
- Murfreesboro, TN
Leasing Consultant
American Campus Communities
06.2011 - 05.2013
- Company Overview: Murfreesboro, TN
- Conducted weekly marketing campaigns for on-campus and residential events
- Created daily posts to the property's social media pages and Craigslist account
- Maintained a clean and healthy living environment for residents and incoming traffic by maintaining the B.O.S.S
- Checklists and property walks
- Assisted in the community's annual turnover period to prepare students for their August move in
- Murfreesboro, TN
Education
Bachelor of Arts and Science - Child Development and Family Studies
Middle Tennessee State University
Murfreesboro, TN08-2015
Skills
- Website Development
- Digital Ad and ILS Support
- Analytics and SEO
- Project Management
- Real Page
- Entrata
- Employee Training
- Content Optimization
- Accounts and Budgeting
- Digital Media Marketing
- Vendor Marketing Contracts
- Reputation Management
- Property Development
- New Acquisition Onboarding
- Due Diligence
Accomplishments
- Completed the Mid Atlantic AHMA tax credit training course with CEO, A.J. Johnson
- Created on-site training course program for Leasing Specialists and Managers within the company.
- Managed and operated B.HOM's largest student housing acquisition with a total number of 1493 beds, 418 units, and 5 retail spaces totaling a $224 million asset in the Washington-Metro area.
- Founder of the 'Beautiful You' organization in Murfreesboro, TN that aided in the growth of troubled youth through acts of mentoring, community service, and public speaking while being a proud sponsor of the Boys and Girls Club of America.
- Headed the 2014 marketing campaign in Murfreesboro, TN for Councilwoman Madelyn Scales-Harris while raising over $5,000 in donations.
- Owner of The Halo Dessert Company, a licensed Memphis Metropolitan baking company servicing Shelby County Schools and offering evening planning services.
Timeline
Corporate Marketing Associate
Carter-Haston
08.2024 - Current
Regional Marketing & Leasing Specialist
Campus Life & Style
01.2023 - 08.2024
National Operations Specialist
The Pivotal Companies
04.2022 - 10.2022
Community Manager
Peak Made Real Estate
06.2021 - 04.2022
Regional Marketing & Leasing Specialist
The Franklin Johnston Group
07.2018 - 06.2021
Community Manager
B.HOM
09.2016 - 07.2018
Assistant Community Manager
American Campus Communities
09.2015 - 09.2016
Leasing and Marketing Manager
Peak Made Real Estate
05.2013 - 09.2015
Leasing Consultant
American Campus Communities
06.2011 - 05.2013
Bachelor of Arts and Science - Child Development and Family Studies
Middle Tennessee State University
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