Summary
Overview
Work History
Education
Skills
Professional References
Key Operational Accomplishments
Technical Systems
Accomplishments
Timeline
Generic
Kera Ostring

Kera Ostring

Murfreesboro

Summary

Results-driven healthcare leader with over 11 years of experience elevating operational performance across multiple medical aesthetics clinics. Specializes in streamlining workflows and implementing standardized procedures that enhance efficiency and revenue. Key contributor to high-growth initiatives, fostering collaborative environments that support clinic success and patient satisfaction.

Overview

10
10
years of professional experience

Work History

Regional Director / Operations Leader

Genesis Lifestyle Medicine
02.2023 - Current
  • Oversaw operational performance across multiple healthcare and medical aesthetics clinics across Tennessee and additional roll-up locations in Georgia, Florida, and Maryland
  • Led large-scale Zenoti operational cleanup initiatives, standardizing services and restructuring workflows to enhance reporting accuracy and operational consistency
  • Partnered closely with executive leadership on operational infrastructure projects, implementation strategy, onboarding systems, and clinic scalability initiatives
  • Developed and implemented standardized operational workflows for scheduling, documentation, reporting, client experience, memberships, and end-of-day reconciliation, streamlining clinic operations
  • Created operational SOPs and training systems for clinic directors, medical assistants, providers, and patient care teams
  • Managed KPI reporting and tracked operational performance metrics, including revenue, rebooking rates, membership growth, lead conversion, outbound activity, and retention analytics
  • Served as operational lead for system troubleshooting, workflow inefficiencies, process improvement, and clinic escalation support
  • Assisted in testing and operational feedback for AI-driven systems including AI receptionist workflows and automated communication tools
  • Supported implementation and optimization of integrated communication systems including Hyperconnect, Liine, and workflow automation processes
  • Led onboarding, operational training, and systems adoption for new clinics, leadership hires, and providers
  • Collaborated with marketing, finance, operations, and executive teams to align clinic systems with company growth initiatives

Clinic Director

Genesis Lifestyle Medicine
01.2016 - 02.2023
  • Managed day-to-day operations of high-performing medical aesthetics and wellness clinics
  • Oversaw scheduling, revenue tracking, staff management, client experience operations, and operational reporting to enhance clinic functionality
  • Trained and developed clinic staff on systems utilization, operational expectations, workflow efficiency, and client communication
  • Supported growth initiatives by ensuring operational consistency, refining workflows, and maintaining performance accountability
  • Assisted in implementing and optimizing evolving operational systems and reporting processes to improve overall clinic operations

Education

Some College (No Degree) - Medial Office Specialist

Kaplan Career Institute

High School Diploma -

Stratford High School
Nashville

Skills

  • Zenoti optimization
  • Multi-location management
  • System implementation
  • KPI reporting
  • Process improvement
  • Operational Scalability
  • Client Experience Operations
  • Revenue Operations
  • Membership & Package Management
  • Clinic Workflow Design
  • Scheduling Optimization
  • Operational troubleshooting
  • Process Automation Strategies
  • Data-Driven Decision Making
  • Compliance oversight
  • Team Training & Onboarding
  • Cross-Functional Leadership
  • Change Management
  • Zenoti
  • Hyperconnect
  • Liine
  • Go High Level CRM
  • Workvivo
  • Microsoft Office Suite
  • Google Workspace
  • Operational Reporting Systems
  • Executive Communication

Professional References

  • Brent Messer, CEO, Genesis Lifestyle Medicine, 731-694-1831
  • Lanna Scheer, Allergan, 615-545-0568
  • Gianna Spinoso, Regional Director, Genesis Lifestyle Medicine, 916-501-6336

Key Operational Accomplishments

  • Supported operational oversight for up to 9 clinic locations simultaneously.
  • Led Zenoti cleanup and workflow optimization projects across multi-location organization.
  • Helped standardize operational systems, service naming conventions, reporting structures, and workflow processes.
  • Built and implemented operational training systems and SOP documentation across departments.
  • Supported rollout and testing initiatives for Zenoti AI receptionist and communication systems.
  • Improved operational visibility through KPI reporting structures and standardized tracking systems.

Technical Systems

  • Zenoti
  • Hyperconnect
  • Liine
  • Go High Level CRM
  • Workvivo
  • Microsoft Office Suite
  • Google Workspace
  • Operational Reporting Systems
  • AI Workflow Testing & Automation Tools

Accomplishments

  • Coolsculpting Certified
  • Highest Revenue Clinic Award
  • Highest Retention Award

Timeline

Regional Director / Operations Leader

Genesis Lifestyle Medicine
02.2023 - Current

Clinic Director

Genesis Lifestyle Medicine
01.2016 - 02.2023

Some College (No Degree) - Medial Office Specialist

Kaplan Career Institute

High School Diploma -

Stratford High School
Kera Ostring