Kerri Bryant

• Responsible for all organizational marketing and communication development that promotes the organization and educational program, aligning campaigns and strategies to donor acquisition, engagement, and lead generation. Play a key role in supporting the overall sustainability of the organization. Report to Chief of Staff.
• Collaborate with senior leadership teams to develop strategic marketing plans, aligning to organization goals and KPIs
• Write copy and develop story content for social media and email marketing initiatives, enhancing donor engagement
• Increased brand awareness by developing and executing strategic, omni-channel marketing campaigns
• Analyze campaign performance data to identify opportunities for growth
• Oversee website updates, enhancing user experience.
• Manage public relations, driving organic media and increasing visibility of organization's news and events
• Oversee marketing collateral, photography and video development, and creative vendor relationships, resulting in award-winning design brand assets
• Lead the promotion and visual elements for special events, increasing attendee registration and day-of experiences
• Develop and lead communication strategies and calendars, ensuring comprehensive and well-planned communication life-cycle touches

Responsible for national marketing project development. Worked directly with CEO and Leadership staff, and collaborated with national sales force managers to align marketing with lead generation and renewal goals. Played a key role in supporting membership acquisition and retention (300,000+ members). Reported to Senior Vice President of Marketing and Public Policy.

• Managed a team of diverse Creative Services, marketing research, and customer experience professionals, resulting in increased marketing productivity and membership renewal
• Led art direction, working with internal and external business stakeholders, resulting in compelling and award-winning brand and marketing assets
• Established a consistent brand identity across 50 state offices and overall national marketing efforts.
• Created content for organization magazine, action sheets, sales collateral, third-party accounts and general marketing promotion, ensuring consistency and translating complex information into easily digestible copy.
• Collaborated with Senior Leadership and sales teams to develop marketing plans and strategies that aligned to the organization's Strategic Plan
• Led marketing research efforts, partnering with national research vendors, creating survey content and analyzing data to inspire necessary change and future planning

• Led established internal advertising agency, managing national creative efforts and third party marketing needs
• Developed comprehensive marketing plans, aligning with overall business goals and objectives.
• Directed special events, securing artists, increasing event promotion and attendance, establishing sponsorships, and handling event day logistics
• Managed media relations, serving as on-air representative and increasing company awareness
• Managed marketing budget, resulting in organizational efficiencies