Kesavan Murugesan
Presales Manager
Chennai
Summary
An accomplished Senior Presales Executive with 7+ years of proven experience in Lead Generation and New business acquisition in US, Canada, and India regions.
Excelled in lead nurturing and customer relationship management for various Automotive Engineering Services companies, enhancing business opportunities through strategic GTM plans, business development techniques, and technical presentations.
Effective communicator with technical content through presentations and marketing materials.
Overview
7
7
years of professional experience
2
2
Certifications
2
2
Languages
Work History
SENIOR PRESALES EXECUTIVE
Hinduja Tech Limited
1 2022 - Current
- Demand generation specialist for Automotive engineering services businesses in US, Canada, and India region
- Conduct detailed market research to identify new business opportunities and target potential prospects
- Analyze and implement lead-generation techniques to reach the decision-markets
- Ownership of focused individual cold emails and running email campaigns
- Create a GTM plan for a specific region/service and take ownership of generating new business
- Automotive prospect networking/event management in USA, Canada, and India
- Process inbound and outbound inquiries and convert them into qualified leads
- Prepare technical presentations in collaboration with cross-functional teams
- Present company technical capabilities and services to OEM and Tier 1 and Start-up companies
- Acquiring new logos for the company as well as creating new business opportunities in existing accounts (Farming+Hunting)
- Participate in proposal preparation, commercials, and project management activities
- Actively engage in lead nurturing activities for the sales team from RFQ stage till the PO stage
- Enhance technical marketing collaterals, webpage development, create technical videos, content curation.
PRESALES EXECUTIVE
SRM Technologies
11.2020 - 12.2021
- Prepare techno-commercial proposals for automotive OEMs and Tier1s
- Create technical presentations for sales meetings in collaboration with cross-functional teams
- Digital marketing support/execute GTM plans for launching new products, market positioning, and product visibility
- Vendor registration/management activities for time-critical manufacturing projects
- Maintain and track sales cycle through CRM tools (Zoho, Hubspot, Salesforce etc)
- Handle customer visits in India
- Prepare sales reports and present to the top management.
Junior Analyst- Business Development
Caresoft Global Private Limited
09.2017 - 08.2019
- Work closely with cross-functional teams to prepare proposal & budgetary cost from SoW, RFP & RFQ’s
- Prepare technical presentations and other related materials that would support to target customer requirements
- Market research on automotive OEM’s & Suppliers and prepare a business plan to approach the decision makers for new opportunities
- Developed an automated proposal generator tool to optimize the time required to prepare the large proposals
- Build a qualified prospect database for lead generation
- Handle customer visits in India
Education
BE IN MECHATRONICS ENGINEERING -
KSR College of Technology
HSC IN GENERAL SCIENCE - undefined
Bishop Higher Secondary School
Skills
Lead Generation & Nurturing
Acquiring new business from OEMs, Tier 1s and Disruptive Start-up accounts
Market Research, GTM Plan & Implementation
Demand Generation in US, India and Canada regions
Good experience working with Automotive Engineering Services Industry
Services Offered- New Vehicle Development, Body Engineering & Trims, Cost Reduction, VAVE, Powertrain Engineering, Vehicle Electrification, Embedded Electronics, ADAS and Vehicle Integration, Digital Technology Solutions domains
Certification
Automotive Control Systems, Concepts & Basics conducted by NPTEL
Additional Information
I always believe in P3 Philosophy-Passion, Patience, and Persistence that make me keep going for the victory!
Looking for a challenging role in Automotive Business Development/Presales roles. Preferred location: Chennai & Coimbatore.
Timeline
PRESALES EXECUTIVE
SRM Technologies
11.2020 - 12.2021
Junior Analyst- Business Development
Caresoft Global Private Limited
09.2017 - 08.2019
SENIOR PRESALES EXECUTIVE
Hinduja Tech Limited
1 2022 - Current
BE IN MECHATRONICS ENGINEERING -
KSR College of Technology
HSC IN GENERAL SCIENCE - undefined
Bishop Higher Secondary School
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