Ketrice Lashell Mitchell-Page
Memphis
Summary
Marketing Strategist with 7+ years in branding, content, and digital strategy, plus hands-on experience in media planning and GA4 insights. Proven at building multi-channel plans and optimizing performance. Looking to grow within a structured, collaborative team.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Marketing Specialist & Strategist
C & L Executive Transportation
Memphis
11.2023 - Current
- Serve as the sole strategist and executor for digital marketing, content, and communications initiatives.
- Support media planning by selecting SEO tactics, evaluating PR opportunities, timing content for visibility, and aligning channel choices with brand goals.
- Coordinated earned media outreach resulting in TV coverage on ABC24 and WREG for C & L’s Open House & Job Fair.
- Created a promotional flyer that successfully secured a new partnership for the company, demonstrating the impact of strategic messaging and visual communication.
- Use GA4 to monitor website traffic spikes, evaluate the impact of campaigns or posts, and make adjustments to timing, messaging, and channel strategy.
- Developed marketing plans aligned with business goals, contributing to over $100,000 in revenue growth.
- Built and managed the company’s email list from 0 to 750+ qualified leads; wrote copy, designed visuals, and executed campaigns in Constant Contact.
- Planned, scheduled, and executed social media content across platforms, growing Facebook & Instagram from 0 to 280+ engaged followers.
- Created a pitch deck to support major funding opportunities and designed consistent brand-messaging frameworks.
- Executed targeted paid social ads resulting in 7,500+ reach and 1,150+ website visits in 21 days.
- Managed PR communication, media contact outreach, event publicity, and follow-up to maintain ongoing visibility.
- Wrote copy for press kits, training materials, digital assets, and brand content.
Digital Marketing Specialist
Page Life Solutions
Memphis
09.2017 - Current
- Designed and implemented brand visibility strategies across social media, email, SEO, and community touchpoints.
- Managed website structure and content using WIX; developed simple landing pages and brand information pages.
- Created visually appealing digital content (brochures, images, graphics, documents) using Canva to strengthen brand presence.
- Used GA4 to monitor basic website traffic and understand user activity; provided insight-based recommendations.
- Supported brand awareness and audience engagement through social content, events, and introductory marketing materials.
Specialist IV, Donor Advocate Team
ALSAC–St. Jude Children’s Research Hospital
Memphis
05.2014 - 10.2016
- Served as primary contact for donor accounts, delivering research-based resolutions and improving supporter experience.
- Provided root-cause analysis and operational recommendations to improve team workflows.
- Assisted inbound/outbound agents with escalations, technical questions, and donor concerns.
- Recognized for consistent accuracy, empathy, and problem-solving.
Brand Awareness Specialist
ALSAC–St. Jude Children’s Research Hospital
Memphis
07.2011 - 05.2014
- Managed donor and volunteer relationships through proactive communication and engagement.
- Trained coordinators on best practices for fundraising campaigns and donor outreach.
- Resolved inquiries using independent judgment, reinforcing brand trust and supporter satisfaction.
Education
Bachelor of Science - Business Marketing
University of Phoenix
Skills
- Media Planning Support
- SEO selection
- PR outreach
- Content timing
- Channel evaluation
- Campaign alignment
- Analytics & Insights
- Foundational GA4 experience
- Monitoring traffic spikes
- Interpreting trends
- Adjusting strategy
- Performance review
- Basic KPIs
- Content & Digital Marketing
- Content calendars
- Social media strategy
- Email marketing
- Website messaging
- Storytelling
- Brand & Communication
- Brand identity support
- Proposal writing
- Pitch decks
- Press materials
- Messaging guides
- Tools
- GA4
- Constant Contact
- HubSpot
- Canva
- Meta Business Suite
- WIX
- Professional Strengths
- Clear communicator
- Organized
- Intuitive strategist
- Self-directed
- Growth-oriented
- Detail-conscious
- Coachable
Certification
- Creative Advertising, ELVTR (Google), 2024
- Digital Marketing & E-Commerce, Coursera/RISE & The Mom Project, 2023
- Brand Identity and Strategy, IE Business School, 2023
Core Skills
SEO selection, PR outreach, content timing, channel evaluation, campaign alignment, Foundational GA4 experience (monitoring traffic spikes, interpreting trends, adjusting strategy), performance review, basic KPIs, Content calendars, social media strategy, email marketing (Constant Contact), website messaging, storytelling, Brand identity support, proposal writing, pitch decks, press materials, messaging guides, GA4 (foundational), Constant Contact, HubSpot (beginner), Canva, Meta Business Suite, WIX, Clear communicator, organized, intuitive strategist, self-directed, growth-oriented, detail-conscious, coachable
Timeline
Marketing Specialist & Strategist
C & L Executive Transportation
11.2023 - Current
Digital Marketing Specialist
Page Life Solutions
09.2017 - Current
Specialist IV, Donor Advocate Team
ALSAC–St. Jude Children’s Research Hospital
05.2014 - 10.2016
Brand Awareness Specialist
ALSAC–St. Jude Children’s Research Hospital
07.2011 - 05.2014
Bachelor of Science - Business Marketing
University of Phoenix