Kevin McCoy
Troy,TN
Summary
Creative and results-driven Marketing Manager with 15+ years of experience spanning nonprofit, SaaS, and media industries. Proven expertise in brand management, digital marketing, and multi-channel content creation, with a strong foundation in design, video production, and web development. Skilled at translating strategy into compelling campaigns that drive engagement and impact. Passionate about mentoring others and using creative storytelling to support mission-driven organizations.
Overview
19
19
years of professional experience
Work History
Creative Design Specialist/Marketing Specialist
Great Plains SPCA
07.2018 - Current
- Designed and produced marketing materials including websites, print ads, billboards, and event assets
- Built and managed CMS-driven websites and email campaigns
- Created visual content and storytelling assets to support fundraising and outreach initiatives contributing to raising over $4 million annually
- Supported brand consistency across all marketing channels
- Lead marketing strategy and brand management for a nonprofit animal welfare organization
- Oversee creative direction across digital, print, web, and campaign assets
- Develop and execute integrated campaigns to drive donations, adoptions, and community engagement
- Manage website content, email marketing, and digital platforms to ensure consistent messaging
- Mentor team members and contribute to a collaborative, mission-driven culture
Marketing Team | Product UXD / Brand Management
Stackify
07.2016 - 02.2018
- Contributed to brand and product experience strategy for a SaaS company
- Designed UX/UI elements to improve product engagement and user experience
- Supported marketing campaigns across digital channels including web, email, social, and paid media
- Assisted in building and managing marketing technology stack (HubSpot, WordPress, Hootsuite)
- Collaborated with influencers, customers, and internal teams to enhance brand visibility
UX Design Manager
VinSolutions
09.2015 - 07.2016
- Led and mentored a team of UX designers, fostering growth and accountability
- Managed resource allocation and project prioritization for large-scale client work
- Established processes and improved team workflows
- Collaborated cross-functionally to deliver user-focused product improvements
Front-End Web Designer II
VinSolutions
06.2013 - 09.2015
- Designed and developed responsive websites using HTML, CSS, and jQuery
- Created wireframes and translated designs into pixel-perfect web experiences
- Ensured accessibility, usability, and cross-browser compatibility
- Partnered with UX teams to enhance user experience and functionality
Web Developer / Graphic Designer
Entercom Kansas City
05.2007 - 06.2013
- Managed and maintained 8 radio station websites using CMS platforms and front-end technologies
- Designed and developed HTML email campaigns for large listener databases
- Produced multimedia content including video, graphics, and photography for marketing campaigns
- Led creative execution for promotions including billboards, posters, and on-site event materials
- Filmed, edited, and directed video content including green screen productions
Education
Bachelor of Arts - Mass Communications
MidAmerica Nazarene University
Olathe05-2005
Skills
- Brand Management & Marketing Strategy
- Creative Direction & Design (Digital Print)
- Website Management (WordPress, Kentico, Blackbaud, Salsa, Vortal)
- Email Marketing & HTML Development
- Video Production & Editing (Live Studio/Green Screen)
- UX/UI & Front-End Development (HTML5, CSS3, Bootstrap)
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
- Campaign Development (Digital Ads, Social, Email, Web)
- Project Management & Cross-Functional Collaboration
- Team Leadership, Coaching & Mentorship
Languages
Spanish
Professional Working
Timeline
Creative Design Specialist/Marketing Specialist
Great Plains SPCA
07.2018 - Current
Marketing Team | Product UXD / Brand Management
Stackify
07.2016 - 02.2018
UX Design Manager
VinSolutions
09.2015 - 07.2016
Front-End Web Designer II
VinSolutions
06.2013 - 09.2015
Web Developer / Graphic Designer
Entercom Kansas City
05.2007 - 06.2013
Bachelor of Arts - Mass Communications
MidAmerica Nazarene University