Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Notablecontributions
Timeline
Generic

Krishna Chidambaresh

Chennai

Summary

Versatile and results-driven marketing professional with over a decade of experience in accelerating business growth, building strong brands, and driving product innovation. As a founder and consultant, I’ve successfully led startups and established companies by developing and executing strategies that optimize lead generation, enhance conversion rates, and deliver measurable results. Known for my expertise in growth hacking, email marketing, sales funnel optimization, and Lean Startup methodologies, I consistently bring innovative solutions to complex challenges, helping businesses exceed their goals and achieve sustainable growth.

Overview

22
22
years of professional experience
5
5
Certifications

Work History

Founder

Your Copy Sucks
01.2013 - Current
  • Founded and led this consulting firm for over a decade, providing top-tier copywriting and startup consulting services to a diverse range of clients, from startups to established businesses
  • Leveraged deep expertise in Lean Startup methodology to guide clients in building and scaling their ventures efficiently
  • Provided strategic consulting for clients such as The Symbol Company and Acfit Academy, among others we serviced
  • Delivered copywriting and marketing consulting to a wide array of clients, including ChargeBee, Magic Crate, TiE, Termsheet.io, Acfit Academy, Cookd, Selvam & Selvam Associates, Lands and Lands, among others
  • Developed and implemented a comprehensive digital marketing strategy for Acfit Academy, setting up Sendy and optimizing their Google AdWords campaigns
  • This generated a steady stream of leads, which were effectively converted through targeted email marketing campaigns, driving sustained growth from inception to present
  • Invited by Startup Center in Adyar, Chennai, to lead a session on mastering copywriting and crafting marketing emails that resonate and convert
  • The session, aimed at entrepreneurs and growth hackers, was highly successful, breaking myths and introducing transformative ideas
  • While strategic consulting for select clients has been rewarding, the bulk of my work has focused on crafting compelling email marketing campaigns and website copy, helping clients achieve significant marketing success.

Technical Support for Compaq Computers

Sutherland
1 2001 - 1 2003
  • Delivered exceptional technical support for Compaq computers, swiftly resolving customer issues with precision and expertise
  • Effortlessly adapted to new systems and processes during the transition following Compaq's acquisition by HP, ensuring seamless service continuity
  • Completed the Microsoft Certified Systems Engineer (MCSE) certification during this tenure, significantly boosting technical skills and enhancing professional credibility.

Co-Founder

Yo! Potato
01.2011 - 01.2013
  • Co-founded Yo! Potato, an innovative food delivery service that quickly gained popularity from 2011 to 2013
  • Despite its success, the venture was eventually closed due to challenges in securing additional capital
  • Developed a sophisticated statistical model to forecast call volumes and order flow patterns, optimizing the allocation of delivery riders based on real-time demand fluctuations
  • This ensured seamless operations despite the unpredictable nature of food orders
  • Crafted a compelling brand narrative that resonated with the market, winning customers over with engaging newsletters and captivating website copy
  • Pioneered a ‘Delivery Outsourcing’ model for restaurants, offering a comprehensive delivery service for all orders at a reasonable fee
  • This solution, in addition to the B2C service, addressed a significant pain point for restaurants and was widely adopted
  • Maintained excellent rapport with competitors, enabling group purchases of necessities like bikes, which secured the best prices for all involved
  • Garnered extensive media coverage, elevating the brand’s profile
  • Led and managed social media marketing through active engagement, amplifying the brand’s reach with minimal cost
  • Established partnerships with bloggers and influencer groups, effectively spreading the word and driving customer acquisition without significant expenditure
  • Operated the entire business on Lean Startup principles, including rapid prototyping, MVP development, hypothesis testing, and traction-focused metrics.

Co-Founder

Fetcher Solutions
01.2009 - 01.2011
  • Co-founded Fetcher Solutions, a pioneering HR recruitment consultancy, where I played a key role in shaping the business and driving its growth from the ground up
  • Successfully partnered with industry leaders such as Volvo, Mindtree Consulting, Sundaram Business Services, Sasken Communications, Renault Nissan, and Scaleneworks, delivering tailored recruitment solutions that met their unique needs.

International Operations Head

AdviceSync Consulting
01.2005 - 01.2009
  • Spearheaded the establishment of international operations for this startup, driving the company's global expansion and setting the foundation for operational excellence
  • Played a pivotal role in acquiring the company’s first international clients, leveraging strategic insights and market knowledge to secure key accounts
  • Successfully recruited and assembled a high-performing team of professionals across various departments, laying the groundwork for sustainable growth
  • As part of the executive team, I was integral to the day-to-day running of operations, ensuring seamless coordination across all facets of the business
  • Managed client accounts with precision, handling receivables and fostering strong, long-term relationships
  • Collaborated closely with the company's promoters in client meetings to enhance and deepen business relationships.

Quality Leader

Slash Support (CSS Corp)
01.2003 - 01.2005
  • Started as a Router Support Technician, expertly delivering troubleshooting assistance to Linksys customers across the United States, ensuring seamless connectivity and customer satisfaction
  • Rapidly progressed to a Quality Leader role, where I leveraged Six Sigma methodologies and spearheaded internal audits to uphold ISO 9001 compliance, driving continuous improvement in service quality.

Education

Bachelor of Engineering (B.E.) - Electrical and Electronics Engineering (EEE)

Skills

Growth Hacking

Sales Funnel Creation and Optimization (A/B Testing, etc)

Key Metrics Identification (LTV, Churn, etc)

Email Marketing

Startup Consulting

Creative Problem Solving

Blogging and Content Creation

Product/Service Innovation

Certification

Microsoft Certified Systems Engineer (MCSE) – Mastered the art of designing, implementing, and managing sophisticated IT infrastructures.

Accomplishments

  • Digital Marketing Engine for Acfit Academy: Developed and implemented a comprehensive digital marketing strategy for Acfit Academy, setting up Sendy and optimizing their Google AdWords campaigns. This generated a steady stream of leads, which were effectively converted through targeted email marketing campaigns, driving sustained growth from inception to present.
  • Influential Speaker: Invited by Startup Center in Adyar, Chennai, to lead a session on mastering copywriting and crafting marketing emails that resonate and convert. The session, aimed at entrepreneurs and growth hackers, was highly successful, breaking myths and introducing transformative ideas.
  • Strategic Consulting & Copywriting: While strategic consulting for select clients has been rewarding, the bulk of my work has focused on crafting compelling email marketing campaigns and website copy, helping clients achieve significant marketing success.

Notablecontributions

  • Blogging: Provided extensive contributions to various blogs, including Quora, sharing valuable insights and actionable strategies that have resonated with a wide audience.
  • Growth Strategies: Successfully developed and executed growth strategies for numerous startups, driving significant business expansion and market penetration.
  • Innovation: Recognized for consistently generating innovative ideas and delivering strategic solutions that address complex business challenges.
  • Authorship: Authored three forthcoming books—‘Ideas to IPO’, drawing from my Yo! Potato experience and others; ‘10 Golden Laws of Copywriting’, based on insights from Your Copy Sucks!; and ‘Idea Book’, which explores 16 bold innovations that have the potential to transform the world.

Timeline

Founder

Your Copy Sucks
01.2013 - Current

Co-Founder

Yo! Potato
01.2011 - 01.2013

Co-Founder

Fetcher Solutions
01.2009 - 01.2011

International Operations Head

AdviceSync Consulting
01.2005 - 01.2009

Quality Leader

Slash Support (CSS Corp)
01.2003 - 01.2005

Technical Support for Compaq Computers

Sutherland
1 2001 - 1 2003

Bachelor of Engineering (B.E.) - Electrical and Electronics Engineering (EEE)

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Krishna Chidambaresh