KRISHNAN P
Sales And Marketing
Summary
Over 8 years of experience in creating and implementing successful sales and marketing strategies regardless of scale and budget.Known for the leadership skills and team handling.Excels at maximizing profits within limited budgets.Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration.
Overview
8
8
years of professional experience
Work History
Head Manager
Ninjacart
4 2023 - Current
- Grew sales and boosted transactions, applying proactive management strategies and enhancing sales training.
- Lead and Manage a team of 5+, overseeing their collective performance and actively contributing to individual growth and improvement.
- Managing the overall profit and loss for the city.
- Developed effective improvement plans in alignment with goals and specifications.
- Monitored daily sales performance and provided feedback to each team member.
- Managed time efficiently in order to complete all tasks within deadlines.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Evaluated team performance and provided feedback on areas requiring improvement.
- Communicated KPIs outlined in annual plan to inform employees of expectations and deliverables.
- Created and managed project plans, timelines and budgets.
- Successfully achieved a total transactional value of 20 Lakhs within a 4-month timeframe in a new project for the city.
- Worked in cross-functional projects to explore new stream.
Growth Manager
Zomato
2022.04 - 2023.04
- Analyzed sales metrics regularly to refine sales/marketing strategies based on performance results for continuous improvement efforts.
- Achieved a reduction of up to 2 Rs per order while successfully maintaining market share.
- Boosted profit and increased commission by 2.5% through effective upselling.
- Improved profitability by optimizing pricing strategies and cost control measures.
- Increased profit margins through strategic pricing adjustments based on market trends and competitor analysis.
- Ensure price/offer parity with offline and competitors menu to retain existing users and acquire new users.
Key Account Manager
Zomato
2020.10 - 2022.03
- Managed Key accounts.(Handled Anjappar ROTN,Kumar Mess (Madurai)
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Gained Nps score of 65%++ from restaurant Owners.
- CPC selling
- Conducted market research to identify new opportunities and target markets.
Launch Manager
Zomato
2018.08 - 2020.09
- Successfully launched Zomato in over 15 cities in Tamil Nadu independently, showcasing strategic planning and execution skills in expanding market reach.
- Managed and guided 4+ employees/interns to launch a city efficiently from the scratch.
- Managed end-to-end city launches, ensuring timely delivery and seamless integration across all channels.
- Collaborated closely with cross functional teams to ensure smooth execution of city launches.
- Developed and executed successful launch strategies resulting in increased market share and brand recognition.
Account Manager
Times of India- Radio Mirchi
2017.03 - 2017.10
- Developed and implemented strategies to increase client retention.
- Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
- Evaluated client needs and developed tailored solutions to increase positive customer ratings.
- FCT space selling.
- Organized several events to improve market share.
Senior Executive -Corporate Sales
Infoedge Limited-99acres.com
2016.04 - 2017.03
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed and implemented account management plans to establish customer satisfaction.
- Contributed to team objectives in fast-paced environment.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
Education
PGDM - Marketing And Hr
Thiagarajar School of Management
Madurai 2014.05 - 2016.06
B.Tech - IT
Dr.Mahalingam College of Eng And Technology
Pollachi 2010.06 - 2014.04
Skills
Strategic account development
Coaching and mentoring
Account management
Solution selling
Brand development
Campaign management
Languages
English
Advanced
Tamil
Advanced
Timeline
Growth Manager
Zomato
2022.04 - 2023.04
Key Account Manager
Zomato
2020.10 - 2022.03
Launch Manager
Zomato
2018.08 - 2020.09
Account Manager
Times of India- Radio Mirchi
2017.03 - 2017.10
Senior Executive -Corporate Sales
Infoedge Limited-99acres.com
2016.04 - 2017.03
PGDM - Marketing And Hr
Thiagarajar School of Management
2014.05 - 2016.06
B.Tech - IT
Dr.Mahalingam College of Eng And Technology
2010.06 - 2014.04
Head Manager
Ninjacart
4 2023 - Current
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